- Loom
Loom is a video messaging platform that enables instant screen and webcam recording for async communication across teams, sales, and customer success. It delivers value by recording screen + webcam with one click (no setup required), sharing videos instantly via link without file size limits, providing AI-powered transcripts and closed captions automatically, offering video editing tools (trim, ca
Popular Workflows with Loom
Async Meeting Replacement
Record 3-5 min video → Share link → Viewers watch on their time → Save 30-60 min meeting
Personalized Sales Video Outreach
Record personalized demo → Embed in email → Track who watched → Follow up warm leads
How does Loom help?
- async video
- screen recording
- sales video
- customer onboarding
Pricing
Who is Loom for?
Is Loom easy to use?
Links
Visit WebsiteEverything You Need to Know About Loom
Complete guide to features, pricing, integrations, and implementation
Overview
- Video Messaging
- Screen Recording
- Async Communication
- Sales Video
- Team Collaboration
- Video Walkthrough
- Customer Success
- Remote Communication
What is Loom
Loom is an async video communication platform designed for remote teams, sales professionals, and customer success who want to replace lengthy meetings and text explanations with quick video messages. It provides instant screen + webcam recording with desktop and mobile apps, unlimited video storage on free tier (up to 5 minutes per video), AI transcription with searchable closed captions in 50+ languages, video editing features (trim, speed adjustment, CTAs, thumbnails), and engagement tracking showing who watched and for how long. People use Loom because it saves 10-15 hours per week by replacing 30-60 minute meetings with 3-5 minute videos, increases clarity through visual explanation vs text, and costs $0-15/mo instead of $50-100/mo for video hosting platforms.
Loom shines in remote teams explaining concepts visually instead of Slack walls of text, sales teams sending personalized product demos async, customer success delivering onboarding walkthroughs, and managers providing feedback through screen recordings. Teams see results fast, often reducing meeting time by 40-60% within first month and improving onboarding completion rates by 50-70% through video walkthroughs. It fits smoothly into your tech stack by integrating with Slack, Gmail, Notion, Google Workspace, and CRM tools for unified async communication. Loom is not designed for live streaming or webinars but focuses on quick async video messages efficiently.
Ideal Customer Profile
Loom is recommended for remote teams, sales professionals, customer success, and managers who want to replace meetings and lengthy text explanations with quick async video messages.
Company Size:
- Startups
- SMBs
- Mid-Market
- Enterprise
Key Features
- One-click screen + webcam recording (no setup required)
- Unlimited videos on free tier (up to 5 minutes per video)
- AI transcription with searchable captions in 50+ languages
- Video editing tools (trim, speed, CTAs, custom thumbnails)
- Engagement tracking showing watch time, comments, and reactions
- Integrations with Slack, Gmail, Notion, Google Workspace
Best Use Case For Loom
Loom is an async video communication platform designed for remote teams who want to replace meetings and text explanations with quick video messages. It provides one-click screen + webcam recording, unlimited videos on free tier (5 min limit), AI transcription (50+ languages), video editing, and engagement tracking. People use Loom because it saves 10-15 hours per week by replacing meetings with 3-5 minute videos.
Loom shines in remote teams explaining concepts visually, sales sending personalized demos, customer success delivering onboarding, and managers providing feedback. Teams see results fast, often reducing meeting time by 40-60% and improving onboarding completion by 50-70%.
Pricing
Loom offers a freemium model starting with a free tier for unlimited videos up to 5 minutes each with basic features, scaling to $12.50-$15/month per creator for longer videos and advanced features. All plans include screen + webcam recording, AI transcription, and basic integrations. Higher tiers add longer video lengths (up to 8 hours), advanced editing, and team collaboration. Free tier available permanently.
Starting Price: $0 (Free tier with 5-minute video limit) Trial: Available, Free tier with limitations
Starter (Free)
$0 Per Month
It includes:
- Unlimited videos (5 min each)
- Screen + webcam recording
- AI transcription (50+ languages)
- Basic video editing
- Viewer insights
- Community support
Business
$12.50 Per Creator, Per Month
It includes:
- All Starter features
- Unlimited video length
- Custom branding
- Video editing (trim, CTAs, thumbnails)
- Engagement insights
- Priority support
Enterprise
Contact Sales
It includes:
- All Business features
- Advanced admin controls
- SSO & SAML
- Advanced security
- SLA guarantees
- Account management
What are Loom alternatives?
Vidyard
Video Hosting & Sales Video
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Video Platform, Sales Video, Video Analytics
Soapbox (Wistia)
Chrome Video Messaging
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Video Messaging, Chrome Extension, Screen Recording
Berrycast
Quick Screen Recording
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Screen Recording, Video Messaging, Async Communication
Zight (formerly CloudApp)
Visual Communication
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Screen Recording, Screenshots, Annotations
Tango
Step-by-Step Guides
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Documentation, Walkthrough, Screen Capture
BombBomb
Video Email Marketing
View | Pricing: Starting at $33/user/month | Trial: Available, 14 days free
Categories: Video Email, Sales Video, Video Marketing
How simple is Loom setup?
Complexity: Beginner
Loom's implementation begins with account creation, desktop/browser app installation, and first video recording within 5 minutes with zero configuration needed. For full deployment with team workflows and integrations, expect 1-2 days to connect Slack and Gmail for easy sharing, set up custom branding and video templates, train team on recording best practices (lighting, audio, pacing), integrate with Notion or Google Workspace for documentation, then scale to daily async video communication.
Frequently Asked Questions
How to use Loom?
Create account, install desktop app or browser extension, click Loom icon and select recording mode (screen only, webcam only, or both), hit record button, record your message (3-5 minutes ideal), stop recording, Loom uploads instantly, then share link via email, Slack, or embed in docs.
How much is Loom?
Loom offers a free tier with unlimited 5-minute videos, scaling to $12.50-$15/month per creator for unlimited video length and advanced features, plus custom Enterprise pricing for large organizations with SSO.
Why choose Loom?
Save 10-15 hours per week by replacing 30-60 minute meetings with 3-5 minute videos, increase email response rates by 30-40% with visual messages, onboard customers 2-3X faster through walkthroughs, get AI transcription in 50+ languages automatically, record unlimited videos on free tier, and share instantly without file size limits.
How does Loom work?
Loom runs as desktop app or browser extension, captures screen and webcam simultaneously with one click, uploads video to cloud in real-time during recording, generates AI transcription and closed captions automatically, creates shareable link without requiring downloads, tracks viewer engagement (watch time, comments), then sends notifications when video is watched.
Is Loom free?
Yes, Loom offers a permanent free tier with unlimited videos up to 5 minutes each, screen + webcam recording, AI transcription, and basic features. Paid plans start at $12.50/creator/month for longer videos.
How to learn Loom?
Use Loom's video library with best practices, async communication guides, recording tips (lighting, audio, pacing), integration tutorials, community forum, and email support for usage guidance.
What are Loom alternatives?
Alternatives include Vidyard for video hosting with sales focus, Soapbox for Chrome video messaging, Berrycast for quick screen recording with free tier, Zight for visual communication, Tango for step-by-step guides, and BombBomb for video email marketing.
What are Loom reviews?
Loom is rated 4.7/5 on G2 with 5,000+ reviews, praised for ease of use, recording quality, and time savings, used by 25M+ users including HubSpot, Netflix, and Atlassian for async video communication.
Does Loom have an API?
Loom offers limited API access on Enterprise plans with endpoints for video management, viewer analytics, and integration with custom knowledge bases and learning platforms.
Does Loom have a trial or a demo?
Loom provides a permanent free tier with unlimited 5-minute videos for unlimited testing. Paid plans can be upgraded from free tier without requiring credit card.
How does Loom help?
- Save 10-15 hours per week by replacing meetings with 3-5 minute videos
- Increase email response rates by 30-40% with visual video messages
- Onboard customers 2-3X faster through video walkthroughs vs docs
- Get AI transcription and closed captions in 50+ languages automatically
- Record unlimited videos on free tier (5 minutes each)
- Share instantly via link without file size limits or downloads
Links
Visit Website: https://loom.com
Social:
- LinkedIn: https://www.linkedin.com/company/loom/
- Twitter: https://twitter.com/loom
Pricing Summary
From: $0 (Free tier with 5-minute video limit) Trial: Available, Free tier with limitations
Who is Loom for?
- Startups
- SMBs
- Mid-Market
- Enterprise
Is Loom easy to use?
Complexity: Beginner
Related Tools
- Vidyard - Video hosting
- Soapbox - Chrome video messaging
- Berrycast - Screen recording
- Zight - Visual communication
- Tango - Step-by-step guides
Related Categories & Tools
LinkedIn Video & Rich Media
Parent subcategory
Lemlist
Same subcategory: video-media
Vidyard
Same subcategory: video-media
Sendspark
Same subcategory: video-media
Dubb
71% semantic similarity
Tubular
69% semantic similarity
Demodesk
Shared use cases: Call Recording, Video Messaging
MeetGeek
Shared use cases: Call Recording
AI-generated suggestions based on use case overlap and semantic similarity
Ready to implement Loom in your GTM stack?
Let our experts help you set up and optimize Loom for maximum impact on your revenue operations.