Build GTM System
We build your GTM system together through hands-on workshops. You gain the skills and knowledge to run and scale it yourself—no dependency, no ongoing agency fees.
Build Your GTM Engine, Guided by Experts
Hands-on training, templates, and expert guidance to build a sophisticated GTM system you own and control.
Weekly Live Workshops
4-6 hours per week of hands-on workshops where we build your GTM system together. You learn while we build, gaining the knowledge to maintain and scale it yourself.
System Setup Guidance
We guide you through setting up Clay, email infrastructure, automation tools, tracking, and monitoring. You do the clicking, we provide expert guidance.
Templates & Playbooks
Access to our proven templates: Clay workflows, email sequences, LinkedIn playbooks, and optimization frameworks. No need to start from scratch.
ICP & Strategy Development
Collaborative sessions to define your ICP, identify signals, craft messaging, and build your GTM strategy. We think through it together.
Copywriting Feedback & Training
We review and improve your campaign copy, teach you what works (and why), and train you to write high-performing outbound messaging yourself.
Performance Review & Optimization
Weekly analysis of your campaign data, A/B test results, and performance metrics. We teach you how to read the data and make optimization decisions.
Troubleshooting & Technical Support
Stuck on a Clay workflow? Deliverability issues? CRM integration problems? We provide hands-on support to unblock you fast.
Knowledge Transfer & Documentation
Everything we build is documented so your team can maintain and expand it. We create SOPs, training videos, and process documentation.
TOFU
Lead Generation
Step 1
Discovery & ICP Workshop
Deep dive into your ideal customer profile, buying signals, and market positioning. We collaborate to identify the strongest signals to target.
Goal: Crystal-clear ICP definition with prioritized signal list
Step 2
Build Prospecting Workflows
Hands-on sessions building Clay workflows together. You learn data enrichment, signal detection, and AI-powered personalization techniques.
Goal: Working prospecting system you understand deeply and can modify
Step 3
Launch Campaigns Together
Collaborative campaign creation, copywriting sessions, and A/B test setup. Launch small batches and analyze results in real-time.
Goal: Live campaigns generating meetings with skills to optimize
Step 4
Handoff & Documentation
Full documentation of workflows, troubleshooting guide, and recorded sessions. You're equipped to run and iterate independently.
Goal: Complete ownership with resources for ongoing success
Your 90-Day Learning Journey
From foundations to autonomous operation. You'll be running sophisticated GTM campaigns by month 3.
Need it done for you?
Check out our Scale service→Build vs Scale
Choose Build If:
- You want to build internal GTM capability and expertise
- You have 6-10 hours/week to invest in learning and building
- You want to build internal capability and expertise
- You value control and want to iterate quickly without dependencies
- You plan to eventually hire an internal GTM team and need to train them
Choose Scale If:
- You need pipeline fast and can't wait 3-4 months to learn
- You don't have 6-10 hours/week to dedicate to building and learning
- You prefer to focus 100% on sales and closing, not operations
- You value speed to market and proven execution over learning
- You want a fully managed service with expert execution
Build FAQs
Common questions about our collaborative training program
More questions?
Schedule a call to discuss your specific situation →Ready to Build a
Predictable GTM System?
Whether you want it done for you or want to learn—we've got you covered.