LinkedIn Video & Rich Media

Budget-friendly toolkit for high-quality LinkedIn video production:

Recording tools (free to $25/mo):

(1) Loom (screen recording + webcam): - Free plan: Unlimited videos, 5-minute limit, basic editing - Business ($12.50/mo): Unlimited length, custom branding, video editing - Best for: Product demos, tutorials, sales outreach videos - Why it works: Records screen + webcam simultaneously, instant shareable link, auto-transcription - LinkedIn workflow: Record → Download MP4 → Upload natively to LinkedIn

(2) Riverside.fm (remote interviews): - Free plan: Up to 2 hours/month, 720p quality - Standard ($19/mo): Unlimited recording, 4K quality, auto-transcription - Best for: Podcast-style interviews, expert conversations, thought leadership - Why it works: Records local audio/video (high quality even with poor internet), separate tracks for editing

(3) Zoom (meeting recordings): - Included with Zoom account ($0-15.99/mo) - Best for: Interview-style content, panel discussions - Why it works: You're already using it for meetings, simple recording, speaker view option

(4) Smartphone camera: - iPhone/Android (equipment you already own) - Best for: Talking head videos, on-location content - Why it works: Modern smartphones shoot 4K video, good enough for LinkedIn - Pro tip: Use rear camera (better quality), landscape or square orientation

Editing tools (free to $24/mo):

(1) Descript ($12-24/mo, or free limited plan): - Edit video by editing transcript (delete "ums," rearrange sections) - Auto-generate captions (.SRT file for LinkedIn) - Remove filler words automatically - Overdub feature: Fix mistakes by typing (AI voice cloning) - Best for: Interview content, educational videos, anyone who hates traditional video editing

(2) CapCut (100% free): - Mobile and desktop apps - Templates for viral-style content - Auto-captions (80+ languages) - Text animations, transitions, effects - Best for: Short-form content (under 2 minutes), dynamic editing

(3) Canva Video (free or $12.99/mo Pro): - Drag-and-drop templates (specifically for LinkedIn) - Stock footage library (millions of clips) - Text animations and graphics - Best for: Animated explainers, text-heavy content, professional graphics without design skills

(4) iMovie (free on Mac/iOS): - Basic editing (trim, split, rearrange clips) - Titles and transitions - Green screen effects - Best for: Simple editing, Mac users, beginners

Captions and transcription:

(1) Rev.com ($1.50/minute for human transcription): - 99% accuracy (human transcribers) - Delivers .SRT caption file - Turnaround: 12-24 hours - Best for: Important videos where accuracy matters (C-level thought leadership)

(2) Otter.ai ($8.33-20/mo, or free 600 min/mo): - AI transcription (95% accuracy) - Real-time transcription during recording - Exports .SRT file - Best for: High-volume content creators

(3) Descript (included in plans above): - Auto-transcription while editing - Editable for accuracy - Exports .SRT or baked-in captions

(4) LinkedIn auto-captions (free, built-in): - Automatically generates captions when uploading video - 85-90% accuracy (review and edit before posting) - No extra tool needed

Minimal equipment setup ($50-300):

Basic setup ($50-100):

(1) Lighting: - Ring light with phone mount: $25-50 (Amazon) - Or: Shoot facing window during daytime (natural light)

(2) Audio: - Smartphone earbuds with mic: $0 (included with phone) - Or: Quiet room (audio quality > video quality for LinkedIn)

(3) Background: - Clean wall or bookshelf: $0 - Or: Virtual background in Zoom/Loom

Intermediate setup ($200-300):

(1) Webcam: - Logitech C920 HD Pro: $70-90 (1080p, reliable) - Logitech StreamCam: $150 (1080p 60fps, premium)

(2) Microphone: - Blue Yeti USB: $100-130 (plug-and-play, professional sound) - Or: Lapel mic: $20-40 (Audio-Technica ATR3350xiS)

(3) Lighting: - Elgato Key Light: $130-200 (adjustable color temperature) - Or: Two ring lights ($50 total) for balanced lighting

Scheduling and analytics:

(1) Buffer ($6/mo Essentials plan): - Schedule LinkedIn video posts - Basic analytics (views, engagement rate) - Best for: Solo creators, small teams

(2) Hootsuite ($99/mo, includes 10 accounts): - Schedule video across multiple LinkedIn profiles/pages - Advanced analytics - Best for: Agencies, larger teams

(3) Native LinkedIn scheduling (free): - Schedule posts up to 3 months in advance - Limited analytics (LinkedIn provides native video insights) - Best for: Budget-conscious creators

Content creation workflow (under $50/month):

Monday: Record 4-6 videos in batch (Loom free or Zoom)

(1) Set up: Ring light ($30 one-time), clean background (2) Record 4-6 short videos (60-90 seconds each) (3) Total time: 2-3 hours

Tuesday: Edit all videos (Descript $12/mo or CapCut free)

(1) Import recordings (2) Remove mistakes, add captions (3) Export as MP4 with .SRT caption file (4) Total time: 2-3 hours

Wednesday: Create custom thumbnails (Canva free or Pro $12.99/mo)

(1) Use Canva templates (2) Add text overlay (value proposition) (3) Export as JPG (4) Total time: 30-60 minutes

Thursday-Next Wednesday: Schedule posts (Buffer $6/mo)

(1) Schedule 1-2 videos per week (2) Spread throughout month (3) Optimal times: Tuesday-Thursday 9-11 AM

Total monthly cost:

(1) Descript Creator: $12/mo (2) Buffer Essentials: $6/mo (3) Ring light: $30 (one-time) (4) Total: $18/mo + $30 setup = under $50 first month, $18/mo ongoing

Alternative free workflow:

(1) Recording: Zoom free (40-minute limit per session) (2) Editing: CapCut (free) (3) Captions: LinkedIn auto-captions (free, built-in) (4) Thumbnails: Canva free (5) Scheduling: Native LinkedIn scheduling (free) (6) Total cost: $0/month

Bottom line: Professional LinkedIn video doesn't require expensive equipment. Use Loom ($12.50/mo) or smartphone for recording, Descript ($12/mo) or CapCut (free) for editing with auto-captions, Canva (free) for thumbnails, and Buffer ($6/mo) for scheduling. Total cost: $18-30/month or completely free with native tools. Invest in $30 ring light for better lighting - biggest quality improvement for minimal cost.

Comprehensive guide to LinkedIn's video algorithm and reach optimization:

How LinkedIn's algorithm ranks video:

LinkedIn uses engagement-based ranking with these weighted signals:

(1) Dwell time (strongest signal): - How long viewer watches (completion rate) - Watched 50%+ = strong signal - Watched 100% = very strong signal - Why it matters: Shows video is valuable/engaging

(2) Shares (second strongest): - Resharing your video to their network - Strongest virality signal - 1 share > 10 likes in algorithm weight - Particularly weighted for shares with added commentary

(3) Comments (third strongest): - Especially replies (conversation depth) - Your replies to comments boost reach - Engagement in first hour most important

(4) Reactions/likes: - Weakest engagement signal (but still counts) - Different reactions (Insightful, Celebrate) may be weighted differently

(5) Saves (bookmarks): - Signal of high-value content - People want to reference later

(6) Click-through to profile: - Viewers visiting your profile after watching - Signal of strong authority/interest

(7) Negative signals: - "Hide this post" = kills reach - "Report" = severe penalty - Rapid scroll-past (< 3 seconds view) = weak negative signal

Native video vs external links:

(1) Native upload (directly to LinkedIn): - 5x more reach than YouTube/Vimeo links - Autoplay in feed (increases view rate) - LinkedIn prioritizes keeping users on platform - Full video metrics (completion rate, engagement)

(2) External links (YouTube, Vimeo, Wistia): - Severely penalized by algorithm - No autoplay - Only shows static preview image - Use case: When you must track advanced analytics (Wistia heatmaps), otherwise always upload natively

Algorithm timing:

LinkedIn uses multi-stage distribution:

(1) Stage 1 (First 60 minutes): - Shows to ~2-5% of your network (initial test audience) - Measures engagement rate (views, comments, shares per impression) - Critical window: Respond to all comments immediately

(2) Stage 2 (Hours 2-6): - If Stage 1 engagement > threshold (typically 3%+ engagement rate): - Expands to 10-30% of network + 2nd-degree connections - If Stage 1 engagement < threshold: - Distribution stops (video "dies")

(3) Stage 3 (Hours 6-48): - If Stage 2 engagement strong: - Shows to extended network (2nd and 3rd-degree connections) - May appear in "Top Posts" or hashtag feeds - Video can gain momentum 12-24 hours after posting

(4) Long tail (Days 2-7): - Continued distribution if engagement remains strong - Some videos gain traction days after posting - Hashtag search and profile visitors still discover

Optimization tactics for maximum reach:

Pre-posting:

(1) Choose high-engagement topic: - Analyze past posts (LinkedIn analytics) - What topics got most comments/shares? - Controversial but professional takes perform well (e.g., "Why I stopped using [popular tool]")

(2) Batch create content: - Record 4-6 videos at once - Consistent quality and background - Post 1-2 per week (algorithm rewards consistency)

(3) Optimize for completion: - Hook in first 3 seconds (stat, question, bold claim) - Length: 60-90 seconds (sweet spot for completion rate) - End with clear CTA (increases engagement)

Posting strategy:

(1) Timing: - Tuesday-Thursday: 9-11 AM (highest engagement) - Avoid: Monday before 9 AM, Friday after 3 PM, weekends - Test your specific audience (LinkedIn shows when your followers are online)

(2) Post copy: - First 2 lines appear in feed (hook must work above "See more" button) - Include key takeaways (3-5 bullets) - End with question (drives comments) - Length: 150-300 words

(3) Hashtags: - Use 3-5 relevant hashtags - Mix popular (#sales - 10M followers) and niche (#b2bsaas - 50K followers) - Placement: End of post (not inline) - Research: Check hashtag follower count before using

(4) Tagging: - Tag 1-5 relevant people/companies - Only if genuinely relevant (not spam) - Expands reach to their networks - Get permission before tagging (builds relationships)

First hour tactics (most critical):

(1) Respond to every comment: - Aim for <10 minute response time - Ask follow-up questions (drives conversation depth) - Your replies count as engagement signals

(2) Engage your network: - Alert close colleagues/team (Slack, email) - Ask for genuine engagement (not "please like this") - Authentic comments only (algorithm detects pod behavior)

(3) Pin valuable comment: - Pin your own comment with additional resources/link - Starts conversation thread - LinkedIn allows 1 pinned comment per post

(4) Monitor early performance: - Check views and engagement after 30 minutes - If low, engage more aggressively (comment on others' posts to trigger reciprocity)

Ongoing optimization:

(1) Post consistently: - 2-3 videos per week (or 1-2 if higher quality) - Algorithm rewards consistent creators - Build audience expectation

(2) Repurpose top performers: - Check analytics after 7 days - Identify top 20% of videos (highest reach/engagement) - Create similar content or follow-up videos - LinkedIn allows reposting after 3-6 months

(3) Test variables: - Video length (30s vs 90s vs 3 min) - Thumbnail style (face vs text vs outcome) - Post copy format (bullets vs paragraphs) - Posting time (9 AM vs 12 PM) - Track what works for YOUR audience

(4) Analyze completion rate: - LinkedIn provides video retention graph - Where do viewers drop off? - Tighten intro or cut slow sections - Aim for 40%+ completion rate (excellent)

Advanced tactics:

(1) LinkedIn Live: - Prioritized by algorithm (3-7x more reach than regular video) - Requires application/approval - Best for: Q&A sessions, interviews, product launches - Typical reach: 5-10x higher than regular posts

(2) Document/Carousel + Video combo: - Post video, then share as PDF carousel next day - Captures different audience preferences - Drives additional reach

(3) Series/episodic content: - "Part 1 of 3" creates anticipation - Viewers return for next installment - Builds habit and loyal audience

(4) Collaborations: - Co-create video with industry peer - Both post to respective networks - Cross-pollinate audiences - Tag each other for expanded reach

Metrics to track:

(1) Primary metrics: - Impressions (how many people saw) - View rate (% of impressions that became views) - Completion rate (% who watched to end) - Engagement rate (reactions + comments + shares / impressions)

(2) Benchmarks for success: - View rate: 20-30% (good), 40%+ (excellent) - Completion rate: 30-40% (good), 50%+ (excellent) - Engagement rate: 3-5% (good), 8%+ (excellent)

(3) LinkedIn analytics location: - Click on post → "Analytics" button → Video performance tab - Shows: Total views, unique viewers, completion rate, engagement breakdown

Common mistakes killing reach:

(1) External links (use native upload)

(2) Engagement pods (LinkedIn detects and penalizes)

(3) Posting at wrong time (low engagement in first hour kills momentum)

(4) No captions (85% watch muted → low completion rate)

(5) Slow intro (viewers leave before value appears)

(6) No CTA (viewers don't know how to engage)

(7) Inconsistent posting (algorithm favors active creators)

Bottom line: LinkedIn's algorithm prioritizes native video based on completion rate (watch time), shares, and early engagement (first hour). Upload natively (5x reach vs external links), hook viewers in first 3 seconds, optimize for 60-90 second length, post Tuesday-Thursday 9-11 AM, and respond to all comments within 60 minutes. LinkedIn Live gets 5-10x more reach than regular video. Track completion rate (aim for 40%+) and engagement rate (aim for 3-5%+) to identify top-performing content.

Complete guide to LinkedIn Live vs regular video:

What is LinkedIn Live?

LinkedIn Live is live streaming directly on LinkedIn, allowing real-time video broadcasts to your network with live chat, reactions, and Q&A. Unlike regular video (pre-recorded, uploaded), Live streams appear prominently in feeds, send notifications to followers, and are automatically saved as regular video after the stream ends.

Requirements to access LinkedIn Live:

(1) Eligibility criteria: - Individual profile: 150+ connections (minimum) - Company page: 150+ followers (minimum) - Account in good standing (no recent policy violations) - Note: LinkedIn previously required application, now auto-enabled for eligible accounts

(2) Technical requirements: - Third-party streaming tool (LinkedIn doesn't have native streaming): - StreamYard (easiest, $20-39/mo, browser-based) - Restream ($19-41/mo, multi-platform simultaneously) - OBS Studio (free, advanced, requires technical setup) - Switcher Studio ($29-49/mo, mobile-first) - Stable internet: 5 Mbps upload speed minimum (10+ Mbps recommended) - HD camera and microphone (webcam + USB mic sufficient)

(3) Access setup: - LinkedIn Profile → Settings → Communications → Live Video - Enable LinkedIn Live - Connect streaming tool via LinkedIn API - Test stream before first public broadcast

LinkedIn Live vs Regular Video comparison:

Reach and algorithm:

(1) LinkedIn Live advantages: - 3-7x higher reach than regular video (LinkedIn confirmed) - Follower notifications when you go live (push notifications) - Prominent "LIVE" badge in feed (stops scrolling) - Stays at top of feed for duration of stream - Replay saved as regular video (double exposure)

(2) Regular video: - Standard algorithm distribution (engagement-based) - No notifications (passive discovery) - Competes with all other content in feed

Engagement:

(1) LinkedIn Live: - Average engagement rate: 10-15% (vs 3-5% for regular video) - Live chat/comments create real-time interaction - Q&A format builds community - Viewers stay longer (average 20-30 minutes vs 60-90 seconds for regular video) - FOMO effect (people join because it's happening now)

(2) Regular video: - Passive viewing experience - Comments after viewing - Viewers can pause, rewind, watch later (flexibility) - Typically 60-90 second optimal length

Production complexity:

(1) LinkedIn Live: - Higher technical bar (streaming software required) - Must perform live (no retakes, editing) - Requires real-time presence (15-60 minute commitment) - Can't edit mistakes out - Best with co-host or guest (maintains energy)

(2) Regular video: - Can record multiple takes - Edit out mistakes, add captions, graphics - Batch-create content (record 4-6 videos in one session) - Lower stress (not live)

Content types suited for each:

LinkedIn Live ideal for:

(1) Q&A sessions: - Answer audience questions in real-time - Example: "AMA (Ask Me Anything) about B2B sales" - Drives comments and engagement

(2) Expert interviews: - Bring industry expert for conversation - Audience asks questions via comments - Example: "Interview with [Industry Leader] on AI in sales"

(3) Product launches: - Demo new feature/product live - Real-time feedback and questions - Creates event atmosphere

(4) Behind-the-scenes: - Office tour, team introductions - Conference coverage (live from event) - Day-in-the-life content

(5) Webinars and workshops: - Educational content (how-to, training) - Screen sharing for demos - 30-60 minute format works well

(6) News/industry commentary: - React to breaking industry news - Hot takes on current events - Timely, relevant discussion

Regular video ideal for:

(1) Evergreen tutorials: - Step-by-step how-to content - Needs editing for clarity - Viewers can pause and follow along

(2) Thought leadership: - Polished, scripted insights - 60-90 second "insight bombs" - High replay value

(3) Customer testimonials: - Pre-recorded case studies - Professional editing with B-roll - Short format (30-60 seconds)

(4) Product demos: - Scripted walkthrough - Editing for pacing - 2-3 minute format

(5) Repurposed content: - Clips from webinars, podcasts - Highlight reels - Quote graphics with video

Best practices for LinkedIn Live:

Pre-stream:

(1) Promote in advance: - Announce 3-7 days before (LinkedIn post) - Reminder post 24 hours before - Day-of reminder 1-2 hours before - Use LinkedIn Event (creates calendar reminders for RSVPs)

(2) Prepare content: - Outline key points (don't script word-for-word) - Prepare 5-10 audience questions (in case chat is slow) - Test equipment 30 minutes before - Have co-host or moderator (monitors chat, asks questions)

(3) Optimal length: - Minimum: 15 minutes (LinkedIn recommends) - Sweet spot: 20-30 minutes - Maximum: 60 minutes (engagement drops after) - Longer OK for special events (conference keynote)

During stream:

(1) First 5 minutes: - Wait for viewers to join (people get notifications, need time) - Introduce topic and agenda - Acknowledge viewers by name as they join - Start main content at 5-minute mark

(2) Engage chat actively: - Read comments aloud - Answer questions throughout - Ask viewers to comment (drives algorithm) - Pin important comments

(3) Call-to-action: - Repeat CTA 2-3 times (beginning, middle, end) - "Drop your email in chat for the resource" - "Connect with me after this" - "Share if you found this valuable"

(4) Technical tips: - Look at camera (not screen) - Good lighting (face window or ring light) - Clean background - Use headphones (prevents echo)

Post-stream:

(1) Replay is automatically saved: - Appears as regular video on your profile - Can be shared, embedded - Gets additional reach from people who missed live

(2) Repurpose content: - Cut into 60-90 second clips for regular posts - Create quote graphics from key insights - Write blog post summarizing key points - Transcribe and turn into LinkedIn article

(3) Follow up: - Thank participants in comments - DM key engagers - Share recap post with key takeaways

Tools for LinkedIn Live streaming:

(1) StreamYard ($20-39/mo): - Easiest setup (browser-based, no download) - Screen sharing, guest invites, overlays - Multi-platform simultaneously (LinkedIn + YouTube + Facebook) - Best for: Beginners, interviews, webinars

(2) Restream ($19-41/mo): - Stream to 30+ platforms at once - Analytics across all platforms - Custom RTMP support - Best for: Multi-platform creators

(3) OBS Studio (free): - Professional-grade streaming software - Unlimited customization (scenes, overlays, transitions) - Steep learning curve - Best for: Experienced streamers, gamers, high production value

(4) Switcher Studio ($29-49/mo): - Mobile-first (stream from iPhone/iPad) - Multi-camera switching - Graphics and overlays - Best for: On-location streaming, mobile creators

(5) Zoom + StreamYard/Restream: - Host webinar in Zoom - Stream Zoom window to LinkedIn via StreamYard - Best for: Existing webinar content, large panels

When to use LinkedIn Live:

Use LinkedIn Live if:

(1) You have existing audience (500+ connections/followers): - Live needs critical mass to feel "live" - Small audience = empty chat (awkward)

(2) Comfortable on camera without script: - No editing safety net - Must handle mistakes gracefully

(3) Interactive format: - Q&A, interviews, discussions work best live - Monologue content better as regular video

(4) Time to promote: - Need 3-7 days advance notice - Build anticipation and RSVPs

(5) Consistent schedule: - Weekly or monthly Live shows build habit - Audience expects and tunes in - Example: "Every Wednesday at 2 PM: Sales Q&A Live"

Stick with regular video if:

(1) Small audience (<500 connections): - Build audience with regular video first - Live requires critical mass

(2) Highly produced content: - Scripted, edited, polished - Customer testimonials, product demos

(3) Evergreen content: - Doesn't need "live" urgency - Tutorials, how-tos, thought leadership

(4) Limited time: - Can batch-create 6 videos in 2 hours - Live requires dedicated real-time slot

Performance benchmarks:

LinkedIn Live:

(1) Live viewers: 50-200+ (varies by audience size) (2) Replay views: 2-5x live viewers (over next 7 days) (3) Engagement rate: 10-15% (4) Average watch time: 15-25 minutes

Regular video:

(1) Views: 500-5000+ (varies by audience and content quality) (2) Engagement rate: 3-5% (3) Average watch time: 30-60 seconds

Bottom line: LinkedIn Live delivers 3-7x higher reach and 10-15% engagement rates (vs 3-5% for regular video) due to follower notifications, prominent "LIVE" badge, and real-time interaction, but requires third-party streaming tools (StreamYard $20-39/mo recommended), 15-60 minute time commitment, and comfort performing without editing. Best for Q&A sessions, expert interviews, product launches, and webinars with 500+ audience. Regular video better for evergreen tutorials, thought leadership, and smaller audiences. Hybrid approach: Host monthly LinkedIn Live Q&A, repurpose clips as regular video throughout month.

Comprehensive framework for repurposing long-form content for LinkedIn:

Why repurposing matters:

Create once, publish everywhere principle:

(1) Efficiency: - 1 hour webinar → 10-15 short LinkedIn videos - Maximize ROI on content creation time - Consistent posting without constant recording

(2) Platform optimization: - Webinar: 45-60 minutes (optimized for Zoom engagement) - Podcast: 30-60 minutes (optimized for audio commuters) - LinkedIn: 60-90 seconds (optimized for mobile feed scrolling) - Same insights, different packaging

(3) Audience reach: - Not everyone attended webinar - Bite-sized clips reach people who won't watch full recording - Different content formats appeal to different learning styles

Repurposing workflow:

Step 1: Identify high-value moments in source content

(1) Transcript analysis: - Tools: Otter.ai ($8.33/mo), Descript ($12/mo), Rev.com ($1.50/min) - Get full transcript of webinar/podcast - Search for: - Questions asked (Q&A sections) - "The key takeaway is..." - Stories and examples - Controversial or contrarian statements - Actionable tips ("Here's how to...") - Statistics and data points

(2) Timestamp key moments: - Example: "23:45 - Story about closing $500K deal" - Example: "41:20 - Formula for calculating CAC payback" - Create spreadsheet: - Column A: Timestamp - Column B: Topic/soundbite - Column C: Length (aim for 60-90 sec clips) - Column D: LinkedIn angle (how to position)

(3) Identify 10-15 clip-worthy segments: - Each 60-120 seconds long - Self-contained (makes sense without full context) - Valuable standalone insight

Step 2: Extract clips from source video

Tools for clipping:

(1) Descript ($12-24/mo) - RECOMMENDED: - Import full video - Edit via transcript (select text, export as clip) - Auto-remove filler words ("um," "uh," "like") - Add captions automatically - Export vertical (9:16), square (1:1), or horizontal (16:9) - Workflow: Highlight 60-90 sec in transcript → "Create composition" → Export MP4

(2) CapCut (free): - Import video, manually find timestamp - Trim to 60-90 seconds - Add auto-captions - Add text overlays (key quote) - Export for LinkedIn (square or vertical)

(3) Adobe Premiere Pro ($20.99/mo): - Professional editing (if you have experience) - Multi-track editing, color correction - Overkill for simple clips (use Descript or CapCut)

(4) OpusClip ($9-29/mo): - AI auto-identifies best moments from long video - Generates 10-15 clips automatically with captions - Ranks clips by "virality score" - Best for: High-volume repurposing, quick turnaround

Editing best practices:

(1) Trim fat ruthlessly: - Remove introductions/outros from clips - Cut to the insight immediately - Example: ❌ "So, you know, I was thinking about this the other day, and I realized..." ✅ [Cut directly to] "Here's why most sales teams fail at outbound..."

(2) Add context (if needed): - 3-5 second text overlay at start: "Context: This is from our webinar on AI sales tools" - Or: Add your own intro (5-10 seconds talking to camera)

(3) Reformat for mobile: - Square (1:1) or vertical (9:16) performs better on LinkedIn mobile (60%+ of users) - Zoom in on speaker (mobile screens are small) - Increase text size (captions readable on phone)

Step 3: Optimize for LinkedIn

(1) Captions are mandatory: - 85% of LinkedIn video watched without sound - Descript auto-generates - Review for accuracy (AI mishears industry terms) - Style: White text, black outline, bottom third

(2) Add hook overlay: - First 3 seconds: Big text overlay with value prop - Example: "Why your cold emails aren't working" - Grabs attention as they scroll - Canva templates for text overlays

(3) Custom thumbnail: - Don't use auto-generated (often unflattering) - Create in Canva: - Speaker face (close-up) - Text overlay (5-7 words summarizing value) - High contrast (dark bg, bright text) - Export as JPG, upload when posting to LinkedIn

(4) End with CTA: - Last 3-5 seconds: Text overlay - "Want the full webinar? Link in comments" - "Follow for more sales tips" - Drives action

Step 4: Write LinkedIn post copy for each clip

(1) Post structure: - Hook (2 lines - appears above "See more") - Context (where this clip is from) - Key takeaway (3-5 bullets) - CTA (comment, share, DM, link to full content)

(2) Example post: ``` Most sales teams waste 40% of their time on unqualified leads. Here's the 3-question framework to qualify in under 60 seconds.

This is from our recent webinar with [Expert Name] on efficient outbound prospecting.

Key framework:

(1) Budget: "What's your typical budget for [solution category]?" → Disqualify if <$X

(2) Authority: "Who else is involved in this decision?" → Disqualify if speaking to IC with no influence

(3) Need: "What happens if you don't solve this in the next 90 days?" → Disqualify if low urgency

If they pass all 3, book the demo. If not, nurture for later.

Watch the full webinar (link in comments) to see 10 more qualification frameworks.

What's your go-to qualification question? Drop it below 👇

#sales #b2b #qualification ```

(3) Comment with link: - Post video - Immediately comment with full webinar link - LinkedIn penalizes links in post body (reduces reach) - Links in comments don't hurt reach

Step 5: Schedule distribution

(1) Posting frequency: - 2-3 videos per week (Monday/Wednesday/Friday or Tuesday/Thursday) - Don't dump all 15 clips at once - Spread over 5-8 weeks

(2) Optimal times: - Tuesday-Thursday: 9-11 AM local time - Avoid Monday early, Friday late, weekends

(3) Scheduling tools: - Buffer ($6/mo): Schedule LinkedIn video posts - Hootsuite ($99/mo): Multi-account scheduling - Native LinkedIn: Free scheduling (up to 3 months ahead)

Repurposing formats beyond short clips:

(1) LinkedIn Carousel (PDF): - Pull key slides from webinar presentation - Add to LinkedIn as PDF document post - High engagement (swipeable format) - Tools: Canva (export multi-page PDF)

(2) LinkedIn Article: - Full transcript as long-form article - Edit for readability (remove filler) - Add images, subheadings - Link back to video

(3) Quote graphics: - Pull 5-10 best quotes from transcript - Create in Canva with speaker photo - Post as single images (mix with video content)

(4) Thread (text post series): - Break down key points into numbered list - Example: "10 insights from our AI sales webinar (thread)" - Each point 2-3 sentences

(5) Poll: - Ask question related to webinar topic - Example: "Which outbound channel drives the best ROI for you? Email, LinkedIn, Phone, or Video?" - Drives engagement, starts conversation - Share webinar link in comments

Advanced repurposing: Platform-specific optimization

(1) From webinar to LinkedIn (this guide)

(2) From webinar to YouTube: - Post full 45-60 min recording - Create chapters (timestamps in description) - SEO-optimized title and description

(3) From webinar to Twitter/X: - Same clips (shorter: 30-45 seconds) - Hook in first 2 seconds (even shorter attention)

(4) From webinar to Instagram/TikTok: - Vertical only (9:16) - 15-60 seconds - More casual tone

(5) From webinar to blog post: - Transcript → edited article - Embed video clips inline - 1500-2500 words

Content calendar example:

Webinar recorded: January 1

Week 1 (Jan 1-7): - Monday: Announce webinar recording available (link to YouTube) - Wednesday: Clip #1 (best insight) - Friday: Clip #2 (controversial take)

Week 2 (Jan 8-14): - Tuesday: Clip #3 (actionable framework) - Thursday: Carousel (key slides)

Week 3 (Jan 15-21): - Monday: Clip #4 (customer story) - Wednesday: LinkedIn Article (full transcript) - Friday: Clip #5 (Q&A answer)

Week 4-8: Continue with remaining 10 clips (2-3 per week)

Result: 1 webinar → 8 weeks of LinkedIn content

Tools and costs:

Minimal setup ($12/mo):

(1) Descript Creator ($12/mo): - Transcription, video editing, auto-captions, clip export (2) Canva Free: - Thumbnails, quote graphics (3) Native LinkedIn scheduling (free)

Total: $12/month

Professional setup ($50/mo):

(1) Descript Pro ($24/mo): - HD exports, more transcription hours (2) OpusClip Standard ($19/mo): - AI auto-clip generation (3) Buffer Essentials ($6/mo): - Scheduling with analytics (4) Canva Pro ($12.99/mo): - Brand kit, premium templates

Total: $62/month

Time investment:

(1) Initial setup (first webinar): - Review transcript: 30 min - Identify 15 clips: 30 min - Extract and edit clips: 2-3 hours - Write post copy: 1-2 hours - Total: 4-6 hours

(2) Ongoing (subsequent webinars): - Faster with practice: 2-3 hours per webinar

ROI:

(1) Time: - Recording 15 individual videos: 8-10 hours - Repurposing 1 webinar into 15 clips: 3-4 hours - Savings: 60%+ time reduction

(2) Reach: - 1 webinar post: 1000-5000 impressions - 15 clips over 8 weeks: 50,000-200,000 total impressions - 10-40x reach multiplier

Bottom line: Repurpose long-form content (webinars, podcasts) into 10-15 short LinkedIn clips (60-90 sec each) using Descript ($12/mo) to edit via transcript and auto-generate captions. Add custom thumbnails in Canva, write engaging post copy with 3-5 key takeaways, and schedule 2-3 clips per week for 5-8 weeks of content from one source. This approach delivers 60% time savings vs recording individual videos and 10-40x reach multiplier. Best tools: Descript for editing, OpusClip for AI auto-clipping, Buffer for scheduling.