Akita

Overview

Akita is a customer success management platform aggregating data from 100+ SaaS tools to provide 360-degree customer view, health scoring, automated playbooks, and unlimited alerts for managing retention, growth, and expansion.

Designed for small to mid-market SaaS teams ($5K-20K monthly revenue) needing comprehensive customer success workflows.

Quick Facts:

• Category: Customer Success Management
• Pricing: $159-480/month (20% discount annual)
• Free trial: Yes - no credit card required
• G2 rating: 4.5/5 (95 reviews)

Akita integrates with 100+ SaaS tools (CRM, support, billing, product analytics) to create unified 360-degree customer view, calculates health scores based on usage and engagement, triggers automated playbooks for onboarding/renewals/risk mitigation, and sends unlimited alerts when customers become at-risk or expansion-ready.

Core Features

• 360-Degree Customer View: Aggregates data from 100+ integrations providing complete account history and interactions
• Customer Health Scoring: At-a-glance indicators showing account status based on usage, support tickets, and custom KPIs
• Automated Playbooks: Triggered workflows for repeatable processes (onboarding, business reviews, renewals, churn prevention)

Our Take: Akita offers solid mid-market customer success features at $159-480/month with flexible month-to-month billing and 20% annual discount. The 100+ integrations and comprehensive data aggregation are strong points. However, positioning is unclear—too expensive for SMBs wanting basic CS ($159/mo minimum vs free CRM workflows) yet lacking advanced analytics vs enterprise alternatives like Vitally ($1K+/mo) or ChurnZero. With 4.5/5 G2 rating from ~95 reviews, user feedback is positive but limited compared to established players. Some reviews mention technical issues. Best for small to mid-market teams ($5K-20K revenue) wanting turnkey CS platform without enterprise complexity, but budget-conscious SMBs and feature-hungry enterprise teams find better value elsewhere.

360-Degree Customer View & Data Integration

Akita aggregates customer data from 100+ SaaS tools including Salesforce, HubSpot, Zendesk, Intercom, Stripe, Slack, and product analytics platforms. Single dashboard shows complete account history: CRM interactions, support tickets, billing status, product usage, email engagement, and custom data points. Users report this unified view as core value, though some mention data sync delays and technical issues vs competitors with more reliable integrations.

Customer Health Scoring & Segmentation

Powerful health scoring engine calculates account status based on product usage, support ticket volume, payment history, NPS scores, and custom KPIs. At-a-glance color coding (green/yellow/red) identifies at-risk customers or expansion opportunities. Create customer segments tailored to unique requirements (industry, company size, product tier, engagement level) for targeted success efforts. However, scoring customization is less flexible vs Custify's adaptive models or Gainsight's advanced algorithms.

Automated Playbooks & Task Management

Build repeatable processes with playbooks—structured task sequences for onboarding, quarterly business reviews, risk mitigation, and renewals. Workflows trigger automatically based on customer journey milestones or health score changes. Customer Success Planner consolidates tasks from one interface streamlining daily workflow. Unlimited customer alerts notify teams when accounts progress or decline. Users appreciate automation but note fewer workflow options vs ChurnZero or Vitally with more sophisticated orchestration.

Pricing notes:

• Month-to-month billing - cancel anytime, no setup or cancellation fees
• 20% discount for annual prepayment (2+ months free)
• Free trial available with no credit card required

Best value: Standard plan ($159/mo) for small teams. Consider CRM-based CS workflows (free) if budget-constrained, or Vitally/ChurnZero ($1K+/mo) if needing enterprise features.

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• Pricing
• G2 Reviews