Tally

Overview

Tally is a free unlimited form builder with Notion-like editor providing 99% of features (conditional logic, calculations, signatures, file uploads, payments, integrations) at $0 within fair use guidelines. Distinguished by exceptional value vs Typeform 10 responses/month or JotForm 5 forms/100 submissions limits.

Designed for startups, solo founders, and budget-conscious SMB teams ($0-50K revenue) saving $348-1,188 annually vs paid form builders.

Quick Facts:

• Category: Lead Capture & Form Builder
• Pricing: Free (unlimited forms/submissions) or $29-89/month
• Free tier: Unlimited forms, submissions, 99% features included
• G2 rating: 4.8/5 (85 reviews)
• Annual savings: $348-1,188 vs Typeform/JotForm paid plans
• Editor: Notion-like block-based interface

Tally creates forms using Notion-like block-based editor—add questions, conditional logic, calculations, signatures, file uploads, and payments without paywalls. All features available free (within fair use guidelines): unlimited forms, unlimited submissions, conditional logic branching, calculation fields, signature collection, file uploads (10MB limit), payment processing (5% commission), integrations with Notion, Airtable, Google Sheets, Zapier, Slack. Pro plan ($29/mo) removes Tally branding, adds custom domains, unlimited file uploads, 0% payment commission, custom CSS, premium integrations (Google Analytics, Meta Pixel).

Core Features

• Unlimited Free Tier: 99% of features included—conditional logic, calculations, signatures, file uploads, payments, integrations all free vs Typeform/JotForm paywalling
• Notion-Like Editor: Familiar block-based interface for 35M+ Notion users enabling instant productivity vs learning curve on traditional builders
• Zero Barriers: Create advanced forms immediately without credit card or feature restrictions

Our Take: Tally earns Gold medal as best free form builder combining unlimited forms/submissions with 99% features included at $0—unmatched value vs Typeform ($29-99/mo for comparable features) or JotForm ($34-99/mo). The 4.8/5 G2 rating with users calling it "game-changer" and "best free form builder available today" validates exceptional market positioning. Startups and SMB teams save $348-1,188 annually (vs Typeform/JotForm paid plans) while accessing same advanced features: conditional logic (Typeform requires $59/mo Plus), calculations, signatures, payments, integrations (Notion, Airtable, Zapier—all free). Notion-like editor provides familiar interface for 35M+ Notion users vs learning traditional form builders. Fair use guidelines qualify "unlimited" but generous for 90% of use cases. However, traditional form layout yields lower completion rates vs Typeform 47% average (3.5x higher traditional forms) through one-question-at-a-time conversational interface—critical consideration for high-stakes surveys where every response impacts revenue. Limited template library vs JotForm extensive selection, though simplicity focus reduces setup complexity. Perfect for solo founders, startups, SMB teams ($0-50K revenue) prioritizing cost savings and advanced features over absolute highest completion rates. Upgrade to Pro ($29/mo) only when needing branded forms, custom domains, or 0% payment commission—otherwise stay free indefinitely.

Unlimited Forms and Submissions for Free

Tally provides unlimited forms and unlimited submissions within fair use guidelines—99% of features included without paywalls vs Typeform 10 responses/month limit or JotForm 5 forms/100 submissions restrictions. Advanced features free: conditional logic routing prospects based on answers, calculation fields for scoring (NPS, CSAT, satisfaction metrics), signature collection for contracts/agreements, file uploads (10MB limit per file), payment processing (5% commission), integrations with Notion, Airtable, Google Sheets, Zapier, Slack, webhooks. This eliminates barriers for startups and SMB teams—create sophisticated lead capture forms, customer feedback surveys, event registrations without monthly fees. Fair use guidelines prevent abuse but generous for typical use cases (thousands of monthly submissions). Save $348-1,188 annually vs Typeform Basic $29/mo or JotForm Bronze $34/mo.

Notion-Like Editor for Instant Productivity

Block-based editor matches Notion's familiar interface—35M+ Notion users require zero learning curve vs traditional form builders. Add question blocks, conditional logic blocks, calculation blocks using same / command menu and drag-and-drop workflows. This reduces setup time from hours to minutes for Notion-proficient users. However, users unfamiliar with Notion may prefer traditional form builders' linear workflows. Editor simplicity focuses on speed over extensive customization—fewer design options vs Typeform sleek templates or JotForm extensive styling, but faster form creation for straightforward use cases.

Conditional Logic and Calculations (Free)

Build sophisticated forms with conditional logic branching—show/hide questions based on previous answers, route prospects to different paths based on company size/industry/budget. Calculation fields score responses automatically: NPS surveys, CSAT metrics, quiz scores, pricing calculators—all free vs Typeform requiring $59/mo Plus plan for advanced logic or JotForm limiting calculations to higher tiers. This enables lead qualification (score prospects, route high-value leads to sales team), customer feedback analysis (calculate satisfaction scores), and interactive assessments without paying for premium features. However, logic complexity limited vs dedicated survey platforms—best for straightforward branching not complex decision trees.

Integrations and Payment Processing (Free)

Native integrations with Notion (sync responses to databases), Airtable (spreadsheet-style management), Google Sheets (collaborative analysis), Zapier (5,000+ apps), Slack (submission notifications), webhooks (custom integrations)—all included free tier vs competitors charging for CRM sync. Payment processing via Stripe with 5% Tally commission on free plan or 0% commission on Pro plan ($29/mo)—enables event registration, product pre-orders, donation collection without monthly platform fees. Pro plan adds Google Analytics and Meta Pixel tracking for conversion optimization. However, integration depth limited vs JotForm 100+ native integrations—Tally relies on Zapier for less common connections.

Pricing notes:

• Free plan: Unlimited forms/submissions within fair use guidelines (generous for 90% of use cases)
• File uploads: 10MB limit per file on free plan, unlimited on Pro ($29/mo)
• Payment commission: 5% on free plan, 0% on Pro plan
• No credit card required for free tier

Best value: Free plan for startups/SMB teams ($0-50K revenue) saves $348-1,188 annually vs Typeform/JotForm. Upgrade to Pro ($29/mo) only when needing branded forms, custom domains, or 0% payment commission.

Lead Generation with Conditional Logic

Create lead capture forms with conditional logic routing prospects based on company size, industry, budget, or use case—all free vs Typeform paywalling advanced logic ($59/mo Plus plan). Qualify leads automatically: score responses using calculation fields, route high-value prospects (>$10K budget, enterprise company size) to sales team via Slack notifications or Zapier workflows, send low-value leads to nurture sequences. Integrate with Notion (sync to lead database), Airtable (manage pipeline), Google Sheets (share with team), or CRM via Zapier—all included free tier. Users report Tally saving $348-708 annually vs Typeform Basic/Plus plans while achieving comparable lead qualification functionality.

Customer Feedback Surveys

Build NPS surveys, CSAT forms, satisfaction questionnaires with calculation fields scoring responses automatically—all free without submission limits. Conditional logic adapts questions based on satisfaction level: detractors (NPS 0-6) trigger follow-up asking improvement suggestions, promoters (NPS 9-10) request testimonials or referrals. Integrate with Slack (alert team to negative feedback immediately), Google Sheets (analyze trends over time), or Zapier (trigger workflows based on scores). However, traditional form layout may yield lower completion rates vs Typeform conversational interface—test both approaches for high-stakes feedback collection.

Event Registration with Payments

Create event registration forms with file uploads (headshots, documents), signatures (liability waivers, agreements), and payment processing (Stripe integration with 5% commission on free plan, 0% on Pro $29/mo)—all without monthly platform fees. Conditional logic adjusts ticket types, meal preferences, workshop selections based on attendee type (speaker, sponsor, general admission). Integrations sync registrations to Notion (attendee database), Airtable (session management), Google Sheets (check-in lists), or Slack (real-time registration alerts). Users report Tally enabling paid event management at $0/mo vs JotForm Bronze $34/mo or Typeform Basic $29/mo for comparable features.

Data & Productivity (Free Tier):

• Notion (native sync to databases)
• Airtable (spreadsheet-style management)
• Google Sheets (collaborative analysis)
• Webhooks (custom integrations)

Automation & Notifications (Free Tier):

• Zapier (connect to 5,000+ apps)
• Slack (submission notifications)
• Email notifications (built-in)

Analytics & Tracking (Pro Plan $29/mo):

• Google Analytics (conversion tracking)
• Meta Pixel (Facebook/Instagram ads)

Payment Processing (Free Tier with 5% Commission):

• Stripe (credit card payments, 0% commission on Pro $29/mo)

Note: Most integrations included free tier vs Typeform/JotForm charging for CRM sync. Pro plan ($29/mo) required only for Google Analytics and Meta Pixel tracking.

• Website
• Pricing
• G2 Reviews
• Help Center

Sources:

• Free Online Form Builder | Tally
• Tally Pricing - Plans & Features
• Tally Reviews 2025: Details, Pricing, & Features | G2
• Tally.so Review (2025): The Free, Simple & Powerful Form Builder?
• Best Alternatives to Typeform Comparison 2025 | Tally Help