Groove

Groove

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
Claim this profile

Groove is a Salesforce-native sales engagement platform providing email sequences, activity tracking, and workflow automation built directly into Salesforce. It delivers value by running email sequences and multi-touch campaigns, tracking emails, calls, and activities automatically, automating workflows within Salesforce environment, providing analytics on sequence and rep performance, and maintai

sales engagementemail sequencesactivity trackingsalesforce native

Used in 2 workflows

Popular Workflows with Groove

Salesforce Email Sequences

Run multi-touch campaigns natively in Salesforce without sync delays

< 30 min setup
Email EngagementSalesforce Native

Activity Tracking Automation

Auto-log all emails, calls, meetings directly to Salesforce records

Automatic continuous
Activity TrackingCRM Sync
Complete Profile Guide

Everything You Need to Know About Groove

Complete guide to features, pricing, integrations, and implementation

Overview

  • Sales Engagement
  • Salesforce Native
  • Email Sequences
  • Activity Tracking
  • Workflow Automation
  • Sales Productivity
  • CRM Integration
  • Performance Analytics

What is Groove

Groove is a sales engagement platform designed for Salesforce customers who want native engagement capabilities without leaving their CRM. It provides email sequences automating multi-touch outreach campaigns, activity capture tracking emails, calls, meetings automatically in Salesforce, workflow automation streamlining rep processes, performance analytics measuring sequence and activity effectiveness, and Salesforce-native architecture eliminating data sync problems. People use Groove because native integration preserves Salesforce workflow, automated tracking reduces admin time, and costs $20-75/user/mo providing affordable engagement.

Groove shines in Salesforce-centric sales organizations, teams wanting lightweight engagement vs Outreach/Salesloft, managers tracking rep activity, and companies prioritizing Salesforce ecosystem. Teams see results fast, often improving email response rates by 30-50% and increasing activity productivity by 40%.

Ideal Customer Profile

Groove is recommended for Salesforce customers who want sales engagement capabilities native to their CRM.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • Email sequences automating multi-touch outreach campaigns within Salesforce
  • Activity capture tracking emails, calls, meetings automatically in Salesforce
  • Workflow automation streamlining repetitive sales processes
  • Performance analytics measuring sequence effectiveness and rep activity
  • Salesforce-native architecture eliminating sync issues and data delays
  • Mobile app enabling engagement workflows on iOS and Android

Best Use Case For Groove

Groove is a sales engagement platform designed for Salesforce-native workflows. It provides email sequences, activity capture, workflow automation, performance analytics, Salesforce-native architecture, and mobile app. People use Groove because native integration preserves workflow and costs $20-75/user/mo.

Groove shines in Salesforce-centric organizations, teams wanting lightweight engagement, managers tracking activity, and companies prioritizing Salesforce ecosystem. Teams improve response rates by 30-50%, increasing productivity by 40%.

Pricing

Groove offers subscription plans starting at $20/month per user for Essentials with basic features, scaling to $75/month per user for Enterprise with advanced capabilities. All plans include Salesforce-native engagement. 14-day free trial available.

Starting Price: $20/month per user Trial: Available, 14 days of trial

Essentials

$20 Per User, Per Month

Email sequences, activity capture, basic analytics, Salesforce integration, email support

Professional

$40 Per User, Per Month

All Essentials features, workflow automation, advanced sequences, custom reporting, priority support

Enterprise

$75 Per User, Per Month

All Professional features, API access, dedicated support, advanced analytics, custom integrations

What are Groove alternatives?

How simple is Groove setup?

Complexity: Intermediate

Groove's implementation begins with Salesforce app installation and first sequence within 1-2 days. For full deployment, expect 1-2 weeks to install Groove app in Salesforce, configure permissions and settings, create email sequences and templates, set up activity capture rules, train team on workflows, establish reporting dashboards, and optimize based on performance.

Frequently Asked Questions

How to use Groove?

Install Groove app in Salesforce, create email sequences with templates, add prospects to sequences, track activity automatically within Salesforce, monitor sequence performance, automate workflows, review analytics dashboards, coach reps based on data, optimize sequences for better results.

How much is Groove?

Groove offers plans from $20 to $75/month per user based on features (basic vs workflow automation, advanced analytics, API access), with all plans including Salesforce-native email sequences and activity tracking.

Why choose Groove?

Improve email response rates by 30-50% with automated sequences, increase activity productivity by 40% at $20-75/user/mo with tracking, work natively in Salesforce eliminating sync issues, access affordable engagement vs Outreach/Salesloft, automate workflows streamlining processes, track all activity without manual logging.

How does Groove work?

Groove provides Salesforce-native sales engagement platform, installs as Salesforce app, enables email sequences within CRM, captures activity automatically in Salesforce records, automates workflows and processes, provides analytics on performance, maintains native architecture, then delivers engagement capabilities without leaving Salesforce.

Is Groove free?

Groove offers a 14-day free trial with Salesforce-native engagement but no permanent free tier. Plans start at $20/month per user.

How does Groove help?

  • Improve email response rates by 30-50% with automated sequences
  • Increase activity productivity by 40% with automatic tracking
  • Work natively in Salesforce at $20-75/user/mo eliminating sync issues
  • Access affordable engagement vs Outreach/Salesloft pricing
  • Automate workflows streamlining repetitive processes
  • Track all activity without manual CRM logging

Visit Website: https://www.groove.co

Pricing Summary

From: $20/month per user Trial: Available, 14 days of trial

Who is Groove for?

  • SMBs
  • Mid-Market

Is Groove easy to use?

Complexity: Intermediate

  • Outreach - Sales engagement
  • Salesloft - Sales engagement
  • Reply.io - Email sequences
  • Apollo - Sales platform
  • Yesware - Email tracking

Ready to implement Groove in your GTM stack?

Let our experts help you set up and optimize Groove for maximum impact on your revenue operations.

Groove Review for B2B SaaS | GTMLabz | GTMLabz