Gong

Overview

• Revenue Intelligence
• Conversation Intelligence
• Deal Analytics
• AI Forecasting
• Sales Coaching Platform
• Call Recording Enterprise
• Pipeline Analytics
• Revenue Operations

Gong is an enterprise revenue intelligence platform designed for Fortune 500 companies, large sales organizations with 100+ reps, and Series C+ businesses at $50M+ ARR requiring sophisticated deal analytics and forecasting. It provides the Data Engine automatically capturing customer interactions across video, phone, email, SMS, and digital platforms with 100X more data than CRM, AI-powered analysis of 300+ unique signals per opportunity including talk-time ratios, competitor mentions, pricing discussions, and stakeholder engagement, predictive forecasting that's 20% more accurate than CRM by analyzing conversation patterns and historical deal outcomes, sales coaching at scale identifying top performer patterns, coaching moments, and playbook adherence across 100+ reps, and executive dashboards surfacing pipeline health, deal risks, win/loss trends, and team performance metrics. People use Gong because it's the most sophisticated revenue intelligence platform capturing insights CRM can't track, industry standard at Fortune 500 companies for conversation intelligence, and enables data-driven coaching and forecasting at enterprise scale, though it requires $100K+ annual contract value, minimum 50-100 users, dedicated RevOps team, and 3-6 months implementation.

Gong shines in enterprise deal analysis (analyzing thousands of calls monthly), AI-powered revenue forecasting for executive reporting, sales coaching at scale for 100+ rep teams, and multi-product revenue intelligence across sales, success, and support. Large organizations see value with 20% improved forecast accuracy, scalable coaching infrastructure, and complete visibility into customer conversations, though SMBs under 20 reps find it massively overpriced with Fathom offering 90% of features at FREE-$19/user. It fits smoothly into enterprise tech stacks by integrating with Salesforce, Outreach, Salesloft, Zoom, and 250+ business applications. Gong is not designed for SMBs, teams under $15M ARR, or organizations without dedicated RevOps resources but focuses on enterprise revenue operations exclusively.

Gong is built for:

• Enterprise Sales Organizations: 100+ reps at $50M+ ARR companies
• Fortune 500 Companies: Managing thousands of customer conversations monthly
• Revenue Operations Teams: Dedicated RevOps professionals managing implementation
• Series C+ Companies: $50M+ ARR with $10M+ in sales team investment
• Executive Leadership: Requiring sophisticated pipeline analytics and forecasting

Company Size:

• Enterprise only (typically $50M+ ARR, 100+ reps)

For $1-15M ARR teams, Gong is massive overkill at $100K+ ACV. Here's what works better:

Fathom (FREE-$19/user vs $1,200-1,500/user Gong)

• 90% of Gong's conversation intelligence at 1/100th the cost
• Unlimited call recording and transcription (FREE plan)
• AI-powered meeting summaries and action items
• CRM sync to Salesforce/HubSpot (FREE plan)
• Setup in 5 minutes vs 3-6 months for Gong
• Best for: Small teams under 20 reps wanting FREE call intelligence

Fireflies.ai ($0-10/user vs $1,200-1,500/user Gong)

• Searchable transcripts with speaker-tagged insights
• Integrates with Zoom, Google Meet, Teams automatically
• Conversation analytics and topic tracking
• Team collaboration with comments and highlights
• Setup in 1 hour vs 3-6 months for Gong
• Best for: SMB teams 10-30 reps needing affordable transcription

Avoma ($19/user vs $1,200-1,500/user Gong)

• Sales coaching features and deal intelligence
• Automated meeting scheduling and prep
• Conversation insights and rep scorecards
• Revenue intelligence for mid-market scale
• Best for: Mid-market teams 20-50 reps wanting coaching + analytics

Bottom Line: Unless you're $50M+ ARR with 100+ reps, dedicated RevOps team, and $100K+ annual budget, choose Fathom (FREE) for basic call intelligence or Fireflies ($0-10/user) for team collaboration - you'll get 70-90% of what you need at 1/100th the cost with same-day setup.

• AI analysis of 300+ unique signals per deal from conversations
• Revenue forecasting 20% more accurate than CRM-based predictions
• Data Engine capturing 100X more interaction data than conventional CRM
• Sales coaching at scale identifying top performer patterns across 100+ reps
• Executive dashboards surfacing pipeline health and deal risk indicators
• Multi-channel capture across video, phone, email, SMS, and digital platforms

Gong pricing starts at approximately $1,200-1,500 per user annually with minimum 50-100 user requirements for enterprise deals. Total contract value typically ranges from $100K+ ACV for mid-size deployments to $500K+ for Fortune 500 implementations. Additional costs include implementation fees ($30K+ for custom integrations), training and onboarding (budget 3-6 months for full adoption), and ongoing optimization requiring dedicated RevOps resources. Enterprise teams with 250+ reps can negotiate 15-25% volume discounts through multi-year commitments.

Starting Price: $1,200-1,500/user/year ($100K+ ACV minimum) Trial: Demo available, enterprise contracts only

Enterprise Base

$1,200-1,500 Per User, Per Year

It includes:

• Conversation intelligence
• Call recording & transcription
• Basic analytics dashboard
• CRM integration
• Email support
• Minimum 50-100 users
• Annual contract required

Enterprise Plus

Custom Pricing

It includes:

• All Enterprise features
• Advanced forecasting
• Multi-product analytics
• Custom integrations
• Dedicated success manager
• Priority support
• 250+ user deployments

Revenue Intelligence Suite

Custom Pricing

It includes:

• All Enterprise Plus features
• Gong Engage (sequences)
• Gong Forecast (AI predictions)
• Advanced coaching tools
• Executive dashboards
• API access
• Implementation services

Complexity: Expert

Gong implementation requires expert-level technical resources and 3-6 months minimum for enterprise deployments. Full deployment includes designate dedicated RevOps team (2-4 FTEs) for implementation and ongoing management, integrate with Salesforce/HubSpot and configure field mapping (4-8 weeks), connect Zoom, Google Meet, email, and phone systems for data capture (2-4 weeks), configure deal tracking, custom analytics, and executive dashboards (4-8 weeks), establish governance for data access, privacy, and compliance (2-4 weeks), train 100+ sales reps on platform usage and coaching workflows (4-8 weeks), and optimize signal detection, playbook tracking, and forecasting models (ongoing). Most enterprises engage Gong professional services ($30K+ for custom integrations) or consulting partners for implementation.

• Analyze 300+ signals per deal predicting outcomes 20% more accurately than CRM
• Capture 100X more customer interaction data than conventional CRM approaches
• Coach 100+ reps at scale by identifying top performer patterns and playbook adherence
• Forecast revenue with AI-powered predictions for executive reporting and planning
• Surface pipeline risks and deal health indicators across entire revenue organization
• Enable data-driven decisions with conversation intelligence across all customer touchpoints

Visit Website: https://gong.io

Social:

• LinkedIn: https://www.linkedin.com/company/gong-io/
• Twitter: https://twitter.com/gong_io

From: $1,200-1,500/user/year ($100K+ ACV) Trial: Demo only, enterprise contracts

• Enterprise ($50M+ ARR, 100+ reps)

Complexity: Expert

• Fathom - Best for SMB (FREE-$19/user)
• Fireflies - Best for transcription ($0-10/user)
• Avoma - Best for mid-market ($19/user)
• Chorus - Enterprise alternative ($50K+ ACV)
• MeetRecord - SMB-friendly revenue intelligence

Sources:

• Gong Reviews 2025 | G2
• Gong Features & Pricing | Oliv.ai
• Gong Revenue AI Platform Guide | Sentisight
• Gong Pricing vs Alternatives | Outdoo
• Gong vs Fathom vs Fireflies | Lindy
• Fathom vs Fireflies for SMEs | Colman Rose
• Best Gong Alternatives 2025 | Oliv.ai