Woodpecker

Woodpecker

email automation

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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B2B Cold Email Automation with Follow-Up Sequences

Email OutreachAnalytics

Used in 2 workflows

Popular Workflows with Woodpecker

9-Step Cold Email Campaign

Import prospects → Create sequence with conditional logic → A/B test subject lines → Track responses

30-40% open rates
Cold EmailAutomation

Agency Multi-Client Campaigns

Manage campaigns across clients → Track deliverability per domain → Generate client reports

Ongoing management
AgencyCold Email
Complete Profile Guide

Everything You Need to Know About Woodpecker

Complete guide to features, pricing, integrations, and implementation

Overview

  • Email Automation
  • Cold Email Platform
  • Sales Engagement
  • Email Sequences
  • B2B Outreach
  • Email Deliverability
  • Sales Automation
  • Personalized Email

What is Woodpecker

Woodpecker is a cold email automation platform designed for B2B sales teams, BDRs, and agencies who need to run personalized outbound email campaigns at scale while maintaining high deliverability. It provides automated follow-up sequences with 9-step campaigns and conditional logic, A/B testing comparing subject lines and email variants to optimize performance, deliverability monitoring tracking bounces, spam complaints, and sender reputation, personalization variables inserting custom fields (name, company, industry) dynamically, and CRM integration syncing leads and responses to Salesforce and HubSpot. People use Woodpecker because it focuses specifically on cold email (not marketing newsletters), maintains high deliverability through sender warm-up and monitoring, and costs $49-154/mo per user instead of $1,000+ enterprise platforms.

Woodpecker shines in B2B companies running systematic cold email outreach, sales agencies managing campaigns for multiple clients, recruiting firms reaching out to candidates at scale, and partnerships teams conducting BD outreach. Teams see results fast, often booking 20-30 qualified meetings per month per user and achieving 30-40% open rates with proper personalization. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, Pipedrive, and Zapier for unified lead management. Woodpecker is not designed for high-volume marketing emails or transactional emails but focuses on personalized B2B cold outreach efficiently.

Ideal Customer Profile

Woodpecker is recommended for B2B sales teams, BDRs, sales agencies, and companies running systematic cold email outreach campaigns who want high deliverability and automated follow-ups.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • Automated follow-up sequences with 9-step campaigns and conditional logic
  • A/B testing for subject lines and email copy optimization
  • Deliverability monitoring tracking bounces and sender reputation
  • Personalization variables inserting custom fields dynamically
  • CRM integration syncing leads to Salesforce and HubSpot
  • Sender warm-up and email rotation for deliverability

Best Use Case For Woodpecker

Woodpecker is a cold email automation platform designed for B2B sales teams who need personalized outbound campaigns at scale with high deliverability. It provides automated follow-ups (9-step campaigns), A/B testing, deliverability monitoring, personalization variables, and CRM integration. People use Woodpecker because it focuses specifically on cold email, maintains high deliverability, and costs $49-154/mo vs $1,000+ enterprise platforms.

Woodpecker shines in B2B systematic outreach, agencies managing multiple clients, recruiting at scale, and partnerships BD. Teams see results fast, often booking 20-30 meetings per month and achieving 30-40% open rates.

Pricing

Woodpecker offers subscription plans starting at $49/user/month for the Cold Email plan with basic automation and 500 contacts, scaling to $154/user/month for Agency with advanced features and 10,000+ contacts. All plans include automated follow-ups, personalization, and deliverability monitoring. Higher tiers add A/B testing, agency features, and priority support. 14-day free trial available.

Starting Price: $49/user/month Trial: Available, 14 days of trial

Cold Email

$49 Per User, Per Month

It includes:

  • 500 prospects per campaign
  • Automated follow-ups (9 steps)
  • Personalization variables
  • Deliverability monitoring
  • Email tracking
  • Email support

Agency

$99 Per User, Per Month

It includes:

  • 2,000 prospects per campaign
  • All Cold Email features
  • A/B testing
  • Agency dashboard
  • CRM integration (Salesforce, HubSpot)
  • Priority support

Custom

$154+ Per User, Per Month

It includes:

  • 10,000+ prospects per campaign
  • All Agency features
  • Dedicated IP
  • Custom integrations
  • Advanced security
  • Account management

What are Woodpecker alternatives?

Lemlist

Multichannel Sales Engagement

View | Pricing: Starting at $59/month | Trial: Available, 14 days free

Categories: Email Outreach, Multichannel, Video Personalization

Reply

Sales Engagement Platform

View | Pricing: Starting at $60/user/month | Trial: Available, 14 days free

Categories: Email + LinkedIn, Multi-Channel, Sales Automation

Instantly

Email Infrastructure Platform

View | Pricing: Starting at $37/month | Trial: Available, Free warmup

Categories: Cold Email, Unlimited Sending, Flat-Fee

Smartlead

Email Outreach Platform

View | Pricing: Starting at $39/month | Trial: Available, 14 days free

Categories: Cold Email, Unlimited Accounts, Warmup

Outreach

Enterprise Sales Engagement

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Engagement, Enterprise, Multi-Channel

SalesLoft

Sales Engagement Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Engagement, Enterprise, Cadences

How simple is Woodpecker setup?

Complexity: Intermediate

Woodpecker's implementation begins with account creation, email account connection (Gmail/Outlook), and first campaign launch within 2-3 hours. For full deployment with optimized deliverability, expect 1-2 weeks to warm up sender domain with gradual volume increases, set up personalization variables and custom fields, create and test 9-step follow-up sequences, integrate with CRM for lead sync, and optimize based on initial campaign performance before scaling to daily outreach.

Frequently Asked Questions

How to use Woodpecker?

Create account, connect email account (Gmail or Outlook), upload prospect list with personalization fields (CSV), create email campaign with 9-step follow-up sequence, add personalization variables, set sending schedule, launch campaign, Woodpecker sends emails automatically and tracks responses.

How much is Woodpecker?

Woodpecker offers plans from $49 to $154+/user/month based on prospect volume per campaign (500-10,000+) and features (A/B testing, agency tools), plus custom pricing for dedicated IP and advanced integrations.

Why choose Woodpecker?

Book 20-30 qualified meetings per month per user, achieve 30-40% open rates with personalization, automate 9-step follow-up sequences with conditional logic, maintain high deliverability through sender monitoring, save 10-15 hours per week on manual outreach, and test email variants with A/B testing.

How does Woodpecker work?

Woodpecker connects to your email account (Gmail/Outlook), uploads prospect list with personalization data, sends first email to each prospect, tracks opens/clicks/replies, executes follow-up sequence based on conditions (if not replied, send follow-up 2 in 3 days), monitors deliverability metrics, then syncs responses to CRM automatically.

Is Woodpecker free?

Woodpecker offers a 14-day free trial with full access to automation, follow-ups, and deliverability monitoring but no permanent free tier. Plans start at $49/user/month for 500 prospects per campaign.

How to learn Woodpecker?

Use Woodpecker's knowledge base, cold email templates library, A/B testing guides, deliverability best practices, video tutorials, and email support for campaign optimization.

What are Woodpecker alternatives?

Alternatives include Lemlist for multichannel with video, Reply for email + LinkedIn, Instantly for unlimited sending flat-fee, Smartlead for cold email with warmup, Outreach for enterprise engagement, and SalesLoft for enterprise cadences.

What are Woodpecker reviews?

Woodpecker is rated 4.5/5 on G2, praised for ease of use, deliverability quality, and follow-up automation, used by 13,000+ sales professionals running personalized cold email campaigns.

Does Woodpecker have an API?

Yes, Woodpecker offers REST API access with endpoints for campaign management, prospect upload, response tracking, and integration with custom sales workflows.

Does Woodpecker have a trial or a demo?

Woodpecker provides a 14-day free trial with full access to automated follow-ups, personalization, A/B testing, and deliverability monitoring before requiring payment.

How does Woodpecker help?

  • Book 20-30 qualified meetings per month per user
  • Achieve 30-40% open rates and 5-10% response rates with personalization
  • Automate 9-step follow-up sequences with conditional logic
  • Maintain high deliverability through sender monitoring
  • Save 10-15 hours per week on manual email outreach
  • Test email variants with A/B testing for optimization

Pricing Summary

From: $49/user/month Trial: Available, 14 days of trial

Who is Woodpecker for?

  • SMBs
  • Mid-Market

Is Woodpecker easy to use?

Complexity: Intermediate

  • Lemlist - Multichannel engagement
  • Reply - Email + LinkedIn
  • Instantly - Unlimited sending
  • Smartlead - Cold email warmup
  • Outreach - Enterprise engagement

Ready to implement Woodpecker in your GTM stack?

Let our experts help you set up and optimize Woodpecker for maximum impact on your revenue operations.

Woodpecker Review for B2B SaaS | GTMLabz | GTMLabz