Walnut
video prospecting
Walnut is an AI-powered interactive demo platform featuring StoryCaptureAI (voice-narrated demo creation), EditsAI (bulk customization), and InsightsAI (funnel analysis). Customers report 30-40% shorter sales cycles. Designed for mid-market and enterprise B2B teams ($500K-100M revenue) at $9,000-20,000 annually.
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Complete guide to features, pricing, integrations, and implementation
Overview
Walnut is an AI-powered interactive demo platform featuring StoryCaptureAI (voice-narrated demo creation), EditsAI (bulk customization), and InsightsAI (funnel analysis). Customers report 30-40% shorter sales cycles. Designed for mid-market and enterprise B2B teams ($500K-100M revenue) at $9,000-20,000 annually.
Quick Facts:
- Category: AI-Powered Interactive Demo Platform
- Pricing: $9,000-20,000 per year (custom, no trial)
- Target: Mid-market and enterprise
- G2 rating: 4.6/5 (138 reviews)
- Sales cycle improvement: 30-40% shorter
- Free trial: None (requires $9K+ commitment)
What Walnut Does
Walnut creates interactive demos using StoryCaptureAI—click through product while narrating with voice, AI assembles demo story automatically. EditsAI bulk customizes demos with single GenAI prompt (anonymize data, personalize content, translate guides) updating multiple demos simultaneously. InsightsAI answers natural language questions about demo funnel, deal intelligence, and buyer intent. No-code platform eliminates technical team dependency. Customers report 30-40% shorter sales cycles, 30% better demo conversion, 2-3x faster time to value.
Better for SMB: Arcade, Storylane, Navattic
For 90% of teams, Walnut's $9K-20K price and no-trial policy create unnecessary barriers. Save $8K-19K annually with these alternatives:
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Arcade ($0-50/user): 6-minute median publish, multi-format export (GIFs/videos), generous free tier (3 published demos). Perfect for $1K-50K revenue teams needing fast demos. 20-40x cheaper with immediate hands-on testing.
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Storylane ($40-500/mo): AI features (Lily AI agent, video avatars, 27-language translations), 9.5/10 ease of use, free Solo plan (1 demo). Best for $5K-50K revenue teams. Monthly billing with risk-free trial vs $9K commitment.
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Navattic ($500-1,000/mo): HTML capture, 9.7/10 support, dedicated CSM, free Starter plan (1 demo). Ideal for $50K-500K revenue teams. 10-20x cheaper with hands-on evaluation.
Key Features
StoryCaptureAI: Voice-Narrated Demo Creation
StoryCaptureAI creates demos 91% faster than traditional approaches—click through product while narrating with voice, AI assembles story automatically without manual setup or technical skills. This voice-powered workflow differentiates from HTML capture (Navattic) or screenshot workflows (Arcade) enabling rapid demo creation. However, users report weeks-long learning curve getting comfortable with platform workflow and advanced features vs Arcade 6-minute median or Storylane 9.5/10 ease of use. Technical issues include occasional bugs, slow demo loading, and screen capture problems reducing reliability. No free trial means $9K+ commitment before hands-on evaluation vs competitors offering risk-free testing.
EditsAI: Bulk Demo Customization
EditsAI bulk customizes demos with single GenAI prompt—anonymize sensitive data, personalize content for prospects, translate guides to multiple languages, update multiple demos simultaneously. This bulk automation saves hours vs manual per-demo editing enabling scale without proportional effort. Use cases include data privacy compliance (anonymize PII across demos), account-based personalization (customize demos for enterprise prospects), and global expansion (translate demos to regional languages). However, $9K-20K annual pricing vs Storylane $40-500/mo with similar AI translation features (27 languages, one-click translations) questions value proposition for teams not requiring enterprise-grade bulk operations.
InsightsAI: Natural Language Funnel Analysis
InsightsAI analyzes demo funnel, deal intelligence, and buyer intent using natural language queries—ask "which demo sections drive highest conversion?" or "what buyer behaviors predict closed deals?" and receive instant AI-powered analysis. This conversational analytics differentiates from static dashboards enabling non-technical users to extract insights. However, mobile limitations (lacking compatibility, convoluted app support per reviews) and technical issues (bugs, loading delays) reduce reliability vs Navattic 9.7/10 support rating with dedicated CSM troubleshooting problems proactively.
Pricing
| Plan | Price | Users | Best For |
|---|---|---|---|
| Starter | $9,000/year | Up to 3 | Mid-market teams starting with Walnut |
| Professional | $18,600/year | Up to 5 | Enterprise with AI personalization, advanced integrations |
Pricing notes:
- Custom pricing based on team size and features ($2K-20K range)
- No free trial or free tier (zero hands-on evaluation)
- Requires sales demo for custom quote
- 2-4 weeks implementation timeline
Better alternatives: Arcade ($0-50/user with free tier), Storylane ($40-500/mo with free Solo plan), Navattic ($500-1,000/mo with free Starter) save $8K-19K annually with immediate risk-free testing.
Pros & Cons
Advantages
Proven Results
Customers report 30-40% shorter sales cycles, 30% better demo conversion, 2-3x faster time to value
StoryCaptureAI
Unique voice-narrated demo creation 91% faster than traditional approaches vs manual editing
AI Suite
StoryCaptureAI (voice capture) + EditsAI (bulk customization) + InsightsAI (funnel analysis) for comprehensive automation
Disadvantages
No Free Trial
$9K-20K commitment before hands-on evaluation vs Arcade (free tier), Storylane (free Solo plan), Navattic (free Starter)
Enterprise Pricing
$9K-20K annual minimum vs Arcade $0-50/user, Storylane $40-500/mo (20-40x cost difference)
Learning Curve
Users report weeks getting comfortable with workflow and advanced features vs Arcade 6-minute median
Mobile Limitations
Lacking mobile compatibility and convoluted app support per reviews <!-- ============================================ --> <!-- SECTION 6: ALTERNATIVES --> <!-- Word count: 100-150 words --> <!-- ============================================ -->
Alternatives
Frequently Asked Questions
Is Walnut worth it?
Walnut is worth it for mid-market and enterprise teams ($500K-100M revenue) prioritizing StoryCaptureAI voice-narrated demo creation and proven 30-40% shorter sales cycles at $9,000-20,000 annually. However, no free trial means $9K+ commitment before hands-on evaluation. For 90% of teams: use Arcade ($0-50/user with free tier), Storylane ($40-500/mo with free Solo plan), or Navattic ($500-1,000/mo with free Starter) saving $8K-19K annually with immediate risk-free testing.
How much does Walnut cost?
Walnut costs $9,000-20,000 per year with custom pricing based on team size and features. Starter tier runs $9,000/year (up to 3 users), Professional tier $18,600/year (up to 5 users). No free trial or free tier—requires sales demo for custom quote. Implementation takes 2-4 weeks.
What's the best Walnut alternative for SMB?
Arcade ($0-50/user) is the best alternative for SMB teams prioritizing speed (6-min median publish), affordability (20-40x cheaper), and generous free tier (3 demos) over voice-narrated creation. Storylane ($40-500/mo) works for AI features (Lily AI, video avatars, 27-language translations) with free Solo plan enabling risk-free testing vs Walnut $9K commitment.
Does Walnut have a free trial?
No, Walnut does not offer free trial or free tier. $9,000-20,000 annual commitment required before hands-on evaluation. This contrasts with Arcade (free tier: 3 demos), Storylane (free Solo plan: 1 demo), or Navattic (free Starter: 1 demo) enabling risk-free testing before purchase.
What is StoryCaptureAI in Walnut?
StoryCaptureAI is voice-narrated demo creation technology—click through product while narrating with voice, AI assembles demo story automatically without manual setup or technical skills. Walnut claims 91% faster demo creation than traditional approaches. However, users report weeks-long learning curve vs Arcade 6-minute median or Storylane 9.5/10 ease of use.
How much shorter are sales cycles with Walnut?
Walnut customers report 30-40% shorter sales cycles, 30% better demo conversion, and 2-3x faster time to value through personalized demos and data-driven optimization. However, results require $9K-20K annual investment and 2-4 weeks implementation vs immediate impact with Arcade/Storylane free tiers.
Resources
Sources:
- An Interactive Demo Platform That Sells | Walnut
- Walnut Reviews 2025: Details, Pricing, & Features | G2
- Walnut.io Pricing: How Good is This Demo Platform? | Supademo Blog
- The Art of True Value: Why We Rewrote Our Pricing Story | Walnut Blog
- Storylane vs Walnut.io | An Honest Comparison For 2025
Ready to Get Started with Walnut?
Visit the official website to explore pricing, documentation, and sign up for a free trial
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