Navattic

Overview

Navattic is an HTML capture interactive demo platform enabling teams to duplicate exact product experiences using HTML/CSS code, creating polished demos with guided steps, tooltips, and modals. Distinguished by industry-leading 9.7/10 G2 customer support rating.

Designed for mid-market and enterprise teams prioritizing demo quality, post-capture editing flexibility, and dedicated CSM support.

Quick Facts:

• Category: Interactive Demo & Video Prospecting
• Pricing: $500-1,000/month (quarterly/annual commitment)
• Free tier: Starter plan (1 demo limit)
• G2 rating: 4.7/5 (280 reviews)
• Support rating: 9.7/10 (industry-leading)
• Minimum commitment: Quarterly ($1,500 minimum purchase)

Navattic's Chrome extension captures web applications using HTML and CSS code, replicating exact product look and feel including fonts, colors, animations, and interactions. Post-capture editor adds guided steps, tooltips, modals, and hotspots using no-code interface. AI-powered features (Writing Assistant, Table AI, Chart AI, Copilot) automate demo copy and bulk updates. Demos embed on websites (inline, full page, pop-up), share via links, or integrate into email campaigns.

Core Features

• HTML/CSS Capture: Exact product replication vs screenshot limitations, maintaining product authenticity with real HTML elements
• 9.7/10 G2 Support: Dedicated CSM included at Base plan ($500/mo) with responsive check-ins and implementation help
• AI Capabilities: Writing Assistant for demo copy, Table/Chart AI for bulk updates, Copilot working behind scenes

Our Take: Navattic earns Silver medal as premium HTML demo platform combining best-in-class support (9.7/10 G2 vs competitors 8.8-9.2) with polished demo experiences at $500-1,000/month. The 4.7/5 G2 rating from 280 reviews validates market position for quality-focused teams. HTML capture creates exact product replicas vs Arcade screenshot limitations—ideal for complex UIs, animations, and brand consistency. Dedicated CSM included at Base plan ($500/mo) vs competitors charging extra for CSM access. However, premium pricing ($500/mo minimum, $6K annual minimum, no monthly billing) and slower deployment (2-week average vs Arcade 6-minute median) create barriers for SMBs prioritizing speed and affordability. According to 2025 State of Interactive Demo Report, 63.8% of top-performing demos use website embeds—Navattic's strength with diverse embed options (inline, full page, pop-up). Perfect for mid-market and enterprise teams ($50K-500K revenue) where demo quality and support justify premium investment, but SMB teams ($1K-10K revenue) find better value with Arcade ($0-50/user, 6-min creation) or Storylane ($40-1,200/mo, AI features, faster setup).

HTML/CSS Capture with Chrome Extension

Navattic's Chrome extension captures web applications by copying HTML and CSS code, creating exact product replicas including fonts, colors, spacing, animations, and interactive elements. Post-capture editor allows unlimited modifications—add tooltips, modals, hotspots, guided steps—without engineering help. This HTML approach differentiates from screenshot-based tools (Arcade) maintaining product authenticity vs static images. However, 2-week average implementation timeline vs Arcade 6-minute median reduces agility for rapid iteration. Users report HTML capture as "polished look and feel" advantage vs competitors.

Industry-Leading 9.7/10 Customer Support

Navattic's Quality of Support scores 9.7/10 on G2—higher than Reprise (8.8), Walnut (9.2), and Saleo (9.8). Dedicated Customer Success Manager included at Base plan ($500/mo) vs competitors charging extra for CSM access. 74 G2 reviews mention "Customer Support" positively with users praising "responsive, positive, kind, enthusiastic" CSMs. Regular check-ins and helpful tips enhance experience (76 mentions). This support advantage justifies premium pricing for teams prioritizing implementation help and ongoing optimization.

AI-Powered Demo Creation Tools

AI Writing Assistant suggests copy for each demo step, Table AI and Chart AI update data in bulk using natural language prompts, and Copilot AI assistant works behind scenes writing demo copy and anchoring tooltips. These AI features streamline creation vs manual workflows, though Storylane offers competitive AI features (video avatars, translations) at lower $40-1,200/mo pricing. Users report AI tools reduce demo creation time by 50-70% vs manual editing.

Unlimited Demos, Views, and Enterprise Features

Base plan ($500/mo) includes unlimited HTML demos, demo views, and integrations—no usage caps vs competitors with view limits. Conditional demos personalize experiences based on visitor attributes (industry, role, company size) triggering tailored demo paths. Custom themes apply brand guidelines across demos. Navattic JS enables advanced customization for engineering teams. Up to 5 user seats included. Integrations sync engagement data to Salesforce, HubSpot, Marketo, Segment, Amplitude, Google Analytics. However, quarterly commitment minimum ($1,500 minimum purchase) vs competitors offering month-to-month flexibility.

Pricing notes:

• No monthly billing - quarterly or annual commitments only ($1,500 minimum for Base plan)
• Free Starter plan limited to 1 demo (generous vs no free option, restrictive vs Arcade 3 published demos)
• Dedicated CSM included at Base plan ($500/mo) vs competitors charging extra
• Unlimited demos, views, integrations at all paid tiers

Best value: Base plan ($500/mo, $6K annual) best for mid-market teams ($50K-500K revenue) prioritizing demo quality and support. SMB teams consider Arcade ($0-50/user, no commitment) or Storylane ($40-1,200/mo, monthly billing) for better value.

Website Demand Generation with Embeds

According to 2025 State of Interactive Demo Report, 63.8% of top-performing demos use website embeds—Navattic's core strength. Embed demos inline on landing pages, full-page takeover on dedicated demo pages, or pop-up triggered by CTA buttons. HTML capture maintains exact product look and feel vs screenshot-based embeds appearing disconnected from brand. Conditional demos personalize experiences based on visitor industry, role, or company size triggering tailored demo paths. Sync engagement data to Google Analytics, Segment, Amplitude tracking which demo sections drive conversions.

Sales Enablement with Personalized Demos

Sales teams share Navattic demos via links in outreach emails and LinkedIn messages, enabling prospects to explore products asynchronously. Conditional demos adapt based on prospect attributes—enterprise visitors see compliance features, SMB visitors see ease of setup. Integrations with Salesforce and HubSpot sync demo engagement to CRM automatically, identifying high-intent prospects spending 5+ minutes exploring specific features. Dedicated CSM provides demo optimization recommendations based on engagement analytics.

Product Marketing with Brand-Consistent Demos

Product marketers create polished demos replicating exact product UI using HTML/CSS capture—maintaining fonts, colors, animations, and brand consistency. Custom themes apply brand guidelines across demos ensuring professional presentation. Use demos for feature announcements, release notes, and competitive differentiation. AI Writing Assistant streamlines copy creation, while Table AI and Chart AI update data in bulk using natural language. Export demos for trade shows, sales presentations, and investor meetings maintaining product authenticity.

CRM & Sales:

• Salesforce (engagement data sync, opportunity tracking)
• HubSpot (lead scoring, CRM sync, workflow automation)
• Marketo (marketing automation, engagement workflows)

Analytics & Tracking:

• Google Analytics (demo performance metrics, conversion tracking)
• Segment (product analytics integration, event tracking)
• Amplitude (user behavior analysis, engagement funnel)

Features:

• Unlimited integrations included at Base plan ($500/mo)
• Sync demo engagement data automatically to CRMs and analytics platforms
• Track which sections prospects view, time spent, drop-off points
• Trigger sales workflows based on demo engagement thresholds

Note: All integrations included at Base plan with no additional costs for CRM sync or analytics tracking.

• Website
• Pricing
• G2 Reviews
• Navattic vs Storylane Comparison

Sources:

• Navattic Interactive Product Demo Software
• Navattic Reviews 2025: Details, Pricing, & Features | G2
• Navattic vs Storylane vs Arcade Comparison | Arcade Blog
• Navattic Pros and Cons | G2 User Reviews
• Interactive Demo Best Practices for 2025 | Navattic Blog