Unify

Unify

revenue orchestration

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Revenue Orchestration Platform Automating End-to-End GTM Workflows

Sales EngagementWorkflow AutomationIntent Data

Complete Profile Guide

Everything You Need to Know About Unify

Complete guide to features, pricing, integrations, and implementation

Overview

  • Revenue Orchestration
  • Workflow Automation
  • GTM Platform
  • Signal Orchestration
  • Data Integration
  • Revenue Operations
  • Multi-Tool Coordination
  • Pipeline Automation

What is Unify

Unify is a revenue orchestration platform designed for mid-market and enterprise revenue operations teams who want to automate complex workflows across multiple tools without custom code. It provides workflow orchestration connecting CRM, data providers, engagement platforms, and analytics tools, signal-based triggers executing actions when buyers show intent or reach milestones, team coordination routing leads, assigning tasks, and notifying reps automatically, data enrichment pulling intelligence from 15+ providers in real-time, and analytics dashboards tracking workflow performance and pipeline metrics. People use Unify because it eliminates manual handoffs between tools, orchestrates complex multi-step workflows, and costs $499-1,999+/mo for platform license instead of building custom integration layer.

Unify shines in revenue operations teams managing 10+ tools, enterprises coordinating sales + marketing + CS workflows, companies with complex GTM motions requiring orchestration, and teams wanting to eliminate manual routing and enrichment tasks. Teams see results fast, often accelerating deal velocity by 30-40% and reducing manual tasks by 70-80% through automation. It fits smoothly into your tech stack by integrating with 100+ tools including Salesforce, HubSpot, Apollo, Clay, Gong, and providing orchestration layer above existing stack. Unify is not designed for small teams with simple workflows but focuses on enterprise revenue orchestration efficiently.

Ideal Customer Profile

Unify is recommended for mid-market and enterprise revenue operations teams managing 10+ GTM tools who need to automate complex workflows and coordinate teams without custom code.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Workflow orchestration connecting 100+ tools and data sources
  • Signal-based triggers executing actions on buyer intent and milestones
  • Team coordination routing leads, assigning tasks, notifying reps automatically
  • Data enrichment pulling intelligence from 15+ providers in real-time
  • Analytics dashboards tracking workflow performance and pipeline metrics
  • No-code workflow builder creating complex automation visually

Best Use Case For Unify

Unify is a revenue orchestration platform designed for mid-market revenue operations teams who need to automate complex workflows across multiple tools. It provides workflow orchestration (100+ integrations), signal-based triggers, team coordination, data enrichment, and analytics dashboards. People use Unify because it eliminates manual handoffs and costs $499-1,999+/mo.

Unify shines in RevOps teams managing 10+ tools, enterprises coordinating sales + marketing + CS, complex GTM motions, and teams wanting to eliminate manual routing. Teams see results fast, accelerating deal velocity by 30-40% and reducing manual tasks by 70-80%.

Pricing

Unify offers subscription plans starting at $499/month for the Professional plan with core orchestration, scaling to $1,999+/month for Enterprise with advanced features and higher workflow limits. All plans include workflow orchestration, signal triggers, team coordination, and data enrichment. Higher tiers add more workflows, advanced analytics, and dedicated support. 14-day free trial available.

Starting Price: $499/month Trial: Available, 14 days of trial

Professional

$499 Per Month

It includes:

  • 50 active workflows
  • 100+ tool integrations
  • Signal-based triggers
  • Team coordination
  • Basic enrichment
  • Email support

Growth

$999 Per Month

It includes:

  • 200 active workflows
  • All Professional features
  • Advanced enrichment (15+ providers)
  • Custom triggers
  • Analytics dashboards
  • Priority support

Enterprise

$1,999+ Per Month

It includes:

  • Unlimited workflows
  • All Growth features
  • Custom integrations
  • Advanced analytics
  • API access
  • Dedicated support

What are Unify alternatives?

Zapier

Workflow Automation

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Automation, Integration, Workflow Builder

Make

Workflow Automation

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Automation, Visual Builder, Integration

n8n

Open-Source Automation

View | Pricing: Starting at $0 | Trial: Available, Self-hosted

Categories: Workflow Automation, Open Source, Integration

Workato

Enterprise Automation

View | Pricing: Contact Sales | Trial: Demo only

Categories: Enterprise Integration, iPaaS, Workflow Automation

Tray.io

Enterprise Integration Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: iPaaS, Enterprise Automation, API Integration

Clay

Data Enrichment & Automation

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Waterfall Enrichment, Data Automation, GTM Tool

How simple is Unify setup?

Complexity: Expert

Unify's implementation begins with tool connections and first workflow creation taking 2-4 hours. For full deployment with revenue orchestration, expect 2-4 weeks to connect all GTM tools (CRM, engagement, data, analytics), map existing workflows and identify automation opportunities, build signal-based triggers and team coordination rules, configure data enrichment from multiple providers, test workflows across tools, train revenue operations and sales teams, and establish governance before scaling orchestration.

Frequently Asked Questions

How to use Unify?

Create account, connect GTM tools (Salesforce, HubSpot, Apollo, etc.), map current workflows to identify automation opportunities, build workflows using no-code visual builder, configure signal-based triggers for buyer actions, set up team coordination and routing rules, enable data enrichment from providers, test workflows, deploy and monitor performance in analytics dashboards.

How much is Unify?

Unify offers plans from $499 to $1,999+/month based on workflow count (50-unlimited) and features (basic vs advanced enrichment, custom triggers, analytics), plus custom Enterprise pricing for large implementations.

Why choose Unify?

Accelerate deal velocity by 30-40% through workflow automation, reduce manual tasks by 70-80% with orchestration, consolidate 5-8 point solutions into unified layer, coordinate sales + marketing + CS teams automatically, enrich accounts with 15+ data providers in real-time, and eliminate custom integration development at $499-1,999+/mo.

How does Unify work?

Unify connects to 100+ GTM tools via integrations, monitors buyer signals and workflow triggers across stack, executes automated actions coordinating teams and data, enriches accounts with intelligence from multiple providers, tracks workflow performance in analytics dashboards, then delivers end-to-end revenue orchestration without code.

Is Unify free?

Unify offers a 14-day free trial with access to workflow orchestration, signal triggers, team coordination, data enrichment, and analytics dashboards but no permanent free tier. Plans start at $499/month for platform license.

How to learn Unify?

Use Unify's help center, revenue orchestration playbooks, workflow templates, integration guides, and customer success team for implementation and optimization assistance.

What are Unify alternatives?

Alternatives include Zapier for workflow automation with free tier, Make for visual builder, n8n for open-source automation, Workato for enterprise iPaaS, Tray.io for enterprise integration, and Clay for data enrichment automation.

What are Unify reviews?

Unify is rated 4.3/5 on review sites, praised for workflow orchestration capabilities, no-code builder, and time savings, used by revenue operations teams for GTM automation.

Does Unify have an API?

Yes, Unify offers REST API access on Enterprise plans with endpoints for workflow management, data enrichment, analytics, and integration with custom revenue operations platforms.

Does Unify have a trial or a demo?

Unify provides a 14-day free trial with full access to workflow orchestration, signal triggers, team coordination, data enrichment, and analytics dashboards before requiring payment.

How does Unify help?

  • Accelerate deal velocity by 30-40% through automated workflows
  • Reduce manual revenue operations tasks by 70-80% with orchestration
  • Consolidate 5-8 point solutions into unified orchestration layer
  • Coordinate sales + marketing + CS teams automatically with routing
  • Enrich accounts with 15+ data providers in real-time workflows
  • Eliminate custom integration development at $499-1,999+/mo platform license

Pricing Summary

From: $499/month Trial: Available, 14 days of trial

Who is Unify for?

  • Mid-Market
  • Enterprise

Is Unify easy to use?

Complexity: Expert

  • Zapier - Workflow automation
  • Make - Visual builder
  • n8n - Open-source
  • Workato - Enterprise iPaaS
  • Clay - Data automation

Ready to implement Unify in your GTM stack?

Let our experts help you set up and optimize Unify for maximum impact on your revenue operations.

Unify Review for B2B SaaS | GTMLabz | GTMLabz