PhoneBurner

Overview

PhoneBurner is a power dialer and sales automation platform that combines one-line-at-a-time power dialing (60-80 contacts/hour) with workflow automation triggering email, SMS, and CRM actions based on call dispositions.

Unlike pure dialers (JustCall, Aircall) that only handle calling, PhoneBurner bundles power dialing with email campaigns, automated follow-up workflows (call outcome → send email template), and 200+ native integrations (Salesforce app, HubSpot direct, Outreach, SalesLoft) for coordinated multi-channel outreach.

PhoneBurner differentiates through workflow automation at power dialer pricing - when a prospect says "send me more info" during a call, PhoneBurner automatically emails case studies, schedules SMS follow-up in 3 days, and creates CRM task for rep to call again in 7 days, all from one-click call disposition vs manually coordinating across email tool + SMS platform + CRM.

At a glance:

• Category: Power Dialer / Sales Automation
• Best for: SMB and mid-market outbound teams
• Pricing: From $127-183/user/month (annual billing)
• Free trial: 14 days with full access

Ideal For

• Sales teams making 60-80 dials/hour with automated email follow-up: If your reps make 50-100 dials/day and manually send follow-up emails based on call outcomes (prospect requested info, left voicemail, no answer), PhoneBurner automates the coordination - one-click call disposition triggers pre-written email template, eliminating 10-15 hours/week spent manually sending "nice talking to you" or "here's the info you requested" emails after calls.

• Outbound reps needing workflow automation without paying for parallel dialing: Parallel dialers (Nooks $208/user, Orum $250/user) cost 40-60% more than PhoneBurner $127-183/user but deliver similar workflow automation (call outcome → email/SMS trigger, CRM sync). If you don't need 5-10X simultaneous parallel dialing (200+ dials/hour) and 60-80 dials/hour power dialing suffices, PhoneBurner saves $80-120/user/month while maintaining automation capabilities.

• Teams using Salesforce, HubSpot, or Zoho CRM wanting deep native integrations: PhoneBurner has Salesforce native app (not Zapier integration), HubSpot direct connection, and Zoho CRM native sync vs competitors requiring third-party connectors (Zapier, Make). Native integrations sync call logs bidirectionally in real-time (call disposition → Salesforce task created, Salesforce lead status → PhoneBurner list updated) vs 5-15 minute delays from Zapier workflows.

Not Ideal For

• High-volume outbound teams needing parallel dialing (10 lines simultaneously): PhoneBurner dials 1 line at a time (power dialer) achieving 60-80 dials/hour, while parallel dialers (Nooks, Orum, Koncert) dial 5-10 prospects simultaneously achieving 200+ dials/hour. If your team makes 150-300 dials/day per rep (high-volume SDR motion), parallel dialing's 3-4X productivity gain ($250-500/user) justifies higher cost vs PhoneBurner's power dialing at $127-183/user.

• International sales teams calling outside US/Canada: PhoneBurner only supports US and Canada calling (no international numbers or global dialing). If >30% of calls are to Europe, APAC, or Latin America, use JustCall ($35-95/user with global numbers) or Aircall ($30-50/user with 100+ countries) for international coverage vs PhoneBurner's North America limitation.

The Bottom Line

Use PhoneBurner if you're a SMB or mid-market outbound team making 60-80 dials/hour that wants power dialing bundled with email/SMS automation and deep CRM integrations (Salesforce native, HubSpot direct) at $127-183/user/month vs paying $250-500/user for parallel dialers when you don't need 200+ dials/hour capacity.

PhoneBurner automates outbound calling by power dialing through contact lists (one line at a time, 60-80 dials/hour), dropping pre-recorded voicemails with one click, and triggering email/SMS workflows based on call outcomes (prospect requested info → automated email with case studies sent).

Core Capabilities

1. Power Dialing (60-80 Contacts/Hour): One-line-at-a-time automated dialing through contact lists with instant connections (no delays between calls) and click-to-dial capability.
2. Workflow Automation: Call disposition triggers (prospect said "send info" → automated email template sent, voicemail left → SMS follow-up in 3 days, not interested → remove from list and mark in CRM).
3. 1-Click Voicemail Drops: Pre-record voicemail messages and drop them instantly when reaching voicemail vs listening to full greeting and leaving manual message (saves 30-45 seconds per voicemail).
4. Email & SMS Campaigns: Built-in email and SMS sending triggered by call outcomes or scheduled independently for multi-touch outreach coordination.

How It Works

1. Import Contact List: Upload CSV or sync from CRM (Salesforce, HubSpot, Zoho) with contact names, phone numbers, company info for dialing session.
2. Configure Workflow Automation: Set up call disposition triggers: "Interested" → send pricing email template, "Not Now" → schedule follow-up email in 30 days, "Voicemail" → drop pre-recorded message + send SMS in 3 days.
3. Start Power Dialing: PhoneBurner dials first contact, connects instantly when answered, rep has conversation and selects outcome (interested, not interested, callback, send info), PhoneBurner automatically triggers workflow (sends email, schedules SMS, creates CRM task).
4. Automated Follow-Up Execution: After call ends, PhoneBurner executes workflow - sends pre-written email with selected template, schedules SMS for future date, logs call to CRM with disposition and notes, queues next dial automatically.

Our Take: PhoneBurner's workflow automation at power dialer pricing is genuinely valuable for teams coordinating multi-channel outreach (call + email + SMS) - the ability to trigger automated emails based on call outcomes eliminates 10-15 hours/week of manual "follow up from our call" email sending. The 200+ integrations (Salesforce native app, HubSpot direct, Outreach, SalesLoft) provide enterprise-grade connectivity at SMB pricing ($127-183/user vs $250-500/user parallel dialers). Biggest limitations: 1-line-at-a-time power dialing maxes at 60-80 dials/hour vs parallel dialers hitting 200+ dials/hour, and US/Canada-only calling restricts global teams. PhoneBurner is best for teams where 60-80 dials/hour suffices (50-100 daily dials per rep) and workflow automation matters more than raw dial volume. If you need 150-300 dials/day per rep, spend $80-120/user more for parallel dialing (Nooks, Orum); if you just need basic calling without automation, save $90-150/user with JustCall ($35/user) or Aircall ($30/user).

1. Power Dialing with 60-80 Contacts/Hour Throughput

PhoneBurner's power dialer calls one contact at a time automatically, connecting reps instantly when prospects answer with zero delays between calls, achieving 60-80 dials per hour vs 15-20 dials/hour manual dialing.

When rep finishes call and selects disposition (interested, callback, not interested), PhoneBurner immediately dials next contact in list without clicking or searching for next number, maintaining continuous calling flow that quadruples productivity (60-80 dials/hour vs 15-20 manual).

Why it matters: Power dialing eliminates 70-80% of dead time between calls (looking up next number, manual dialing, waiting for connection) that limits manual dialers to 15-20 contacts/hour. Reps making 60-80 dials/hour book 12-16 meetings/week vs 3-5 meetings from manual dialing, 3-4X improving pipeline generation without hiring more SDRs.

2. Workflow Automation Based on Call Dispositions

PhoneBurner triggers automated email, SMS, and CRM actions based on call outcomes selected by reps during or after calls, coordinating multi-channel follow-up without manual effort.

Example workflow: Rep calls prospect → Prospect says "send me pricing" → Rep selects "Send Info" disposition → PhoneBurner automatically sends pre-written pricing email with PDF attachment, schedules SMS follow-up in 3 days ("Did you get a chance to review pricing?"), creates Salesforce task for rep to call again in 7 days, all from one-click disposition vs manually opening email client, finding template, sending email, opening SMS tool, scheduling message, logging to CRM.

Why it matters: Multi-channel outreach (call + email + SMS coordination) typically requires 10-15 hours/week of manual follow-up work (sending "nice talking to you" emails after calls, scheduling callback reminders, logging outcomes to CRM). PhoneBurner's workflow automation eliminates this coordination overhead, letting reps focus 100% of time on conversations vs 50-60% calling + 40-50% manual follow-up administration.

3. 1-Click Voicemail Drops with Custom Messages

PhoneBurner's voicemail drop feature lets reps pre-record messages and drop them instantly when reaching voicemail with one click vs listening to full greeting (15-20 seconds) and leaving manual message (30-45 seconds), saving 45-65 seconds per voicemail.

Reps record multiple voicemail scripts (prospect type, product line, campaign) and select appropriate message when PhoneBurner detects voicemail, automatically dropping pre-recorded audio and moving to next dial while voicemail plays in background.

Why it matters: Sales reps reaching voicemail 50-70% of dials waste 20-30 minutes/hour leaving manual messages (50 dials × 60% voicemail = 30 voicemails × 45 seconds = 22.5 minutes of voicemail time). 1-click voicemail drops reclaim this time for live conversations, increasing effective talk time from 30-40 minutes/hour to 50-60 minutes/hour without reducing voicemail message quality.

4. Built-In Email and SMS Campaigns

PhoneBurner includes email and SMS sending directly in the platform (not just call-triggered automation), allowing reps to launch standalone email campaigns to contact lists or send manual personalized emails/texts during calling sessions without switching to separate tools.

Email campaigns support templates, merge fields (first name, company, custom fields), scheduled sending, and open/click tracking, while SMS campaigns enable bulk texting with compliance (TCPA opt-out handling) and conversation threading showing full SMS history with each contact.

Why it matters: Multi-tool juggling (dialer for calling + Instantly/Lemlist for email + JustCall SMS) creates context-switching overhead (5-10 minutes/hour switching between tools, finding same contact across platforms). PhoneBurner's built-in email/SMS eliminates tool switching - rep can call prospect, send follow-up email, schedule callback SMS, all in one platform without leaving dialing interface, maintaining focus and reducing 5-10 minutes/hour of context-switching waste.

5. 200+ Native Integrations Including Salesforce App and HubSpot Direct

PhoneBurner integrates with 200+ platforms including Salesforce (native app, not Zapier), HubSpot (direct connection), Zoho CRM, Outreach, SalesLoft, and all major sales tools, syncing call logs, dispositions, and workflow triggers bidirectionally in real-time.

Salesforce native app means PhoneBurner interface embeds in Salesforce layout, allowing reps to dial directly from Salesforce leads/contacts without opening separate browser tab, and call outcomes sync instantly (disposition selected → Salesforce task created, lead status updated in <5 seconds) vs Zapier delays (5-15 minutes).

Why it matters: Third-party integrations via Zapier create 5-15 minute sync delays (call logged in dialer → 10 minutes later → appears in Salesforce) and require manual Zap configuration (20-30 minutes setup per workflow). Native integrations sync instantly (<5 seconds) with zero configuration (one-click OAuth connection), ensuring reps see up-to-date CRM data during calls and managers get real-time activity dashboards vs stale 10-15 minute delayed reports from Zapier-based tools.

1. Automated Multi-Touch Follow-Up from Call Outcomes

Scenario: Your outbound team makes 60-80 dials/hour but spends 10-15 hours/week manually sending "thanks for the call" emails, "here's the info you requested" emails, and "following up on voicemail" SMS messages after calling sessions, reducing actual calling time from 25-30 hours/week to 15-20 hours/week.

Workflow:

1. Rep imports contact list (100 prospects) into PhoneBurner for calling session
2. Power dials through list at 60-80 contacts/hour, having conversations and selecting call dispositions during or immediately after each call
3. PhoneBurner workflow automation executes based on disposition:
   • "Interested" → Sends pricing email template with PDF attachment automatically
   • "Send Info" → Sends case study email, schedules SMS follow-up in 3 days
   • "Callback" → Creates CRM task for rep to call again in 7 days, sends "nice talking to you" email
   • "Voicemail" → Drops pre-recorded voicemail message, sends "sorry I missed you" email in 2 hours
   • "Not Interested" → Removes from calling list, marks lead status in CRM as "disqualified"
4. All follow-up emails, SMS, and CRM tasks execute automatically without rep intervention
5. Rep continues calling full 25-30 hours/week vs 15-20 hours calling + 10-15 hours manual follow-up coordination

Outcome: Team reclaims 10-15 hours/week previously spent on manual follow-up email/SMS sending (40-60% productivity gain), redirecting to 200-300 additional dials/week per rep. Meeting bookings increase 30-50% from improved follow-up consistency (automated emails sent within seconds vs manual emails sent hours or days later when reps "get around to it").

2. Power Dialing with Instant CRM Sync for Sales Managers

Scenario: Your sales manager can't track team activity in real-time because call logs sync to Salesforce 10-15 minutes after calls via Zapier integration, making it impossible to coach reps during calling sessions or identify underperforming reps needing immediate intervention.

Workflow:

1. Sales manager configures PhoneBurner Salesforce native app integration (one-click OAuth, 5-minute setup)
2. SDR team starts power dialing through contact lists using PhoneBurner embedded in Salesforce interface
3. When SDR finishes call and selects disposition ("connected," "voicemail," "not interested"), outcome syncs to Salesforce in <5 seconds (vs 10-15 minutes Zapier delay)
4. Manager monitors real-time dashboard showing each SDR's current activity (John: 35 dials, 8 connects, 2 meetings booked; Sarah: 42 dials, 6 connects, 1 meeting)
5. Manager identifies underperforming SDR (40 dials, 1 connect) and listens to call recording immediately to diagnose issue (poor pitch, wrong target list)
6. Manager coaches SDR in real-time during calling session vs waiting until end-of-day review when context is lost

Outcome: Real-time activity visibility (vs 10-15 minute delayed Zapier sync) enables immediate coaching intervention, improving underperforming SDR performance 20-30% through same-day feedback vs weekly retrospective coaching. Manager dashboards show accurate activity metrics (dials, connects, meetings) without 10-15 minute staleness, improving forecasting accuracy for pipeline planning.

Note: Monthly billing available at $165-215/user/month (15-20% more expensive than annual)

What We Recommend

• SMB (5-10 reps, 50-80 dials/day per rep): Professional at $165/user/month for workflow automation (call disposition → automated email/SMS) and call transcription. Justifies cost when reclaiming 10+ hours/week per rep from manual follow-up coordination.
• Mid-Market (10-25 reps, high CRM integration needs): Premium at $183/user/month for Salesforce native app, HubSpot direct integration, and priority support. ROI when native integrations save 20-30 hours/month IT setup time vs Zapier configuration.

Watch Out For

• US/Canada calling only: PhoneBurner doesn't support international calling (Europe, APAC, Latin America). If >30% of dials are outside North America, add JustCall ($35-95/user) or Aircall ($30-50/user) for global numbers, increasing total stack cost to $160-280/user.
• Annual billing for best pricing: $127-183/user pricing requires annual commitment. Monthly billing costs $165-215/user (15-20% premium), making PhoneBurner less attractive for teams wanting flexibility vs monthly competitors (JustCall $35-95/user month-to-month).

Step 1: Sign Up and Import Contacts (30 minutes)

Create account at phoneburner.com, start 14-day free trial (no credit card), import contact list via CSV upload or sync from CRM (Salesforce, HubSpot, Zoho one-click OAuth connection), map fields (phone number, name, company) for dialing.

Step 2: Configure Workflow Automation (45 minutes)

Set up call disposition triggers for automated follow-up: "Interested" → send pricing email template, "Send Info" → send case study email + SMS in 3 days, "Voicemail" → drop pre-recorded message + email in 2 hours, "Callback" → create CRM task for 7 days. Pre-record 2-3 voicemail messages for different scenarios.

Step 3: Connect CRM and Test Integration (30 minutes)

Install Salesforce native app or connect HubSpot/Zoho direct integration, verify bidirectional sync (call log from PhoneBurner appears in CRM within 5 seconds, CRM lead status updates reflected in PhoneBurner), test workflow triggers (select disposition → confirm email sent, CRM task created).

Step 4: Launch Power Dialing Session (ongoing)

Start dialing through imported contact list, select call dispositions during/after calls to trigger workflows, use 1-click voicemail drops when reaching voicemail, monitor real-time dashboard for dials, connects, and meetings booked. Aim for 60-80 dials/hour productivity vs 15-20 manual dialing baseline.

Pro tip: Start with Professional plan ($165/user annual) for 14-day trial to test workflow automation and call transcription before downgrading to Standard ($127/user) if automation features aren't used. Most teams realize 10-15 hours/week time savings from automated email follow-up during trial, justifying Professional plan cost ($38/user more = $152/month vs 40+ hours manual follow-up time saved = $600-1,200/month value at $15-30/hour labor cost).

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Often Used With

• Salesforce: Native app integration embedding PhoneBurner dialer in Salesforce interface with real-time call log sync
• HubSpot: Direct connection for bidirectional contact sync and call activity logging to timeline
• Outreach: Call disposition triggers for Outreach sequence actions and automated follow-up coordination

Recommended Stack

• Outbound Stack: PhoneBurner ($165/user) + Salesforce ($75/user) + Outreach ($100/user) = $340/user/month for power dialing + CRM + email sequences with workflow automation