Persana

Persana

AI Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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AI Sales Workspace Combining Data & Workflow Automation

AI ResearchLead ScoringData Enrichment

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Everything You Need to Know About Persana

Complete guide to features, pricing, integrations, and implementation

Overview

  • AI Sales Workspace
  • Sales Automation
  • Data Enrichment
  • Workflow Automation
  • Sales Intelligence
  • AI Prospecting
  • Unified Sales Platform
  • RevOps Tool

What is Persana

Persana is an all-in-one AI sales platform designed for sales teams, BDRs, and RevOps who want to consolidate data enrichment, research, and outreach into single workflow instead of juggling multiple tools. It provides AI research agent analyzing prospects using web data and company info, enrichment from 20+ providers (email, phone, firmographics) with waterfall logic, signal tracking monitoring job changes, funding rounds, and tech stack updates, workflow automation building lists, enriching, researching, and syncing to CRM automatically, and Chrome extension prospecting directly from LinkedIn and company websites. People use Persana because it replaces 5-8 separate tools (data provider + enrichment + personalization + automation), provides AI-generated insights not just raw data, and costs $99-299/mo instead of $500+ for multiple tool subscriptions.

Persana shines in sales teams wanting all-in-one prospecting workspace, RevOps consolidating tech stack to reduce costs, agencies managing workflows for multiple clients, and teams prioritizing AI-powered personalization at scale. Teams see results fast, often reducing time-to-first-touch by 60-70% within first month and increasing response rates by 30-40% through AI-generated personalization. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, and sending enriched data directly to CRM. Persana is not designed for teams wanting best-in-class point solutions but focuses on unified workflow consolidation efficiently.

Ideal Customer Profile

Persana is recommended for sales teams, BDRs, and RevOps who want to consolidate data enrichment, research, and outreach into single AI-powered workspace instead of using multiple separate tools.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • AI research agent analyzing prospects using web data and company info
  • Enrichment from 20+ providers with waterfall logic (email, phone, firmographics)
  • Signal tracking monitoring job changes, funding, and tech stack
  • Workflow automation from list building to CRM sync
  • Chrome extension for LinkedIn and website prospecting
  • Unified workspace consolidating 5-8 separate sales tools

Best Use Case For Persana

Persana is an all-in-one AI sales platform designed for sales teams who want to consolidate data enrichment, research, and outreach into single workflow. It provides AI research agent, enrichment from 20+ providers, signal tracking (job changes, funding), workflow automation, and Chrome extension. People use Persana because it replaces 5-8 separate tools and costs $99-299/mo instead of $500+ subscriptions.

Persana shines in all-in-one prospecting workspace, RevOps consolidating tech stack, agencies managing clients, and teams prioritizing AI personalization. Teams see results fast, reducing time-to-first-touch by 60-70% and increasing response rates by 30-40%.

Pricing

Persana offers subscription plans starting at $99/month for the Professional plan with AI research and basic enrichment, scaling to $299/month for Teams with advanced automation and higher usage limits. All plans include AI research agent, multi-source enrichment, and signal tracking. Higher tiers add more enrichment credits, advanced workflows, and team collaboration. 14-day free trial available.

Starting Price: $99/month Trial: Available, 14 days of trial

Professional

$99 Per Month

It includes:

  • 1 user seat
  • AI research agent
  • 1,000 enrichment credits/month
  • Signal tracking
  • Chrome extension
  • Email support

Growth

$199 Per Month

It includes:

  • 3 user seats
  • All Professional features
  • 3,000 enrichment credits/month
  • Workflow automation
  • CRM integration (Salesforce, HubSpot)
  • Priority support

Teams

$299 Per Month

It includes:

  • 5 user seats
  • All Growth features
  • 10,000 enrichment credits/month
  • Advanced automation
  • API access
  • Dedicated support

Enterprise

Contact Sales

It includes:

  • Custom user volume
  • Unlimited enrichment credits
  • White-label options
  • Advanced security
  • Dedicated infrastructure
  • Account management

What are Persana alternatives?

Clay

Waterfall Enrichment Platform

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Data Enrichment, Waterfall, AI Research

Apollo

All-in-One Sales Intelligence

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: B2B Data, Sales Engagement, Prospecting

ZoomInfo

B2B Contact Database

View | Pricing: Starting at $15,000/year | Trial: Demo only

Categories: Sales Intelligence, Contact Data, Intent Signals

Lusha

B2B Contact & Company Data

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Contact Data, Chrome Extension, Enrichment

Hunter

Email Finder & Verifier

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Email Finding, Verification, Prospecting

Lemlist

Multichannel Sales Engagement

View | Pricing: Starting at $59/month | Trial: Available, 14 days free

Categories: Email + LinkedIn, Multi-Channel, Personalization

How simple is Persana setup?

Complexity: Intermediate

Persana's implementation begins with account creation, Chrome extension installation, and first prospect enrichment within 30 minutes. For full deployment with automated workflows, expect 1-2 weeks to configure enrichment providers and waterfall logic, set up AI research parameters for your ICP, build automated workflows for list building and CRM sync, integrate with Salesforce or HubSpot, and train team on AI personalization features before scaling daily prospecting.

Frequently Asked Questions

How to use Persana?

Create account, install Chrome extension, browse LinkedIn or company websites to find prospects, click Persana icon to enrich and research with AI, review AI-generated insights and personalized messaging, export to CSV or sync directly to CRM, set up automated workflows for recurring prospecting tasks.

How much is Persana?

Persana offers plans from $99 to $299/month based on user seats (1-5) and enrichment credits (1K-10K/month), plus custom Enterprise pricing for unlimited credits and advanced features.

Why choose Persana?

Consolidate 5-8 sales tools into single workspace, reduce time-to-first-touch by 60-70%, increase response rates by 30-40% with AI personalization, enrich from 20+ providers automatically, track prospect signals (job changes, funding), and save $500+ monthly vs separate tool subscriptions.

How does Persana work?

Persana provides Chrome extension for LinkedIn prospecting, enriches prospect data using waterfall enrichment from 20+ sources, uses AI research agent to analyze web data and generate personalized insights, automates workflows building lists and syncing to CRM, tracks signals for trigger-based outreach, then delivers enriched data and AI-generated messaging in unified workspace.

Is Persana free?

Persana offers a 14-day free trial with full access to AI research, enrichment, signals, and automation but no permanent free tier. Plans start at $99/month with 1,000 enrichment credits.

How to learn Persana?

Use Persana's help center, AI research guides, enrichment best practices, workflow automation tutorials, video walkthroughs, and email support for implementation guidance.

What are Persana alternatives?

Alternatives include Clay for waterfall enrichment with free tier, Apollo for all-in-one sales intelligence, ZoomInfo for enterprise B2B data, Lusha for contact data with Chrome extension, Hunter for email finding, and Lemlist for multichannel engagement.

What are Persana reviews?

Persana is rated 4.6/5 on review sites, praised for AI research quality, workflow consolidation, and ease of use, used by sales teams reducing tool count from 5-8 to 1 unified workspace.

Does Persana have an API?

Yes, Persana offers REST API access on Teams plans with endpoints for enrichment, AI research, signal tracking, and integration with custom sales workflows and CRM systems.

Does Persana have a trial or a demo?

Persana provides a 14-day free trial with full access to AI research agent, enrichment from 20+ sources, signal tracking, and workflow automation before requiring payment.

How does Persana help?

  • Consolidate 5-8 sales tools into single AI-powered workspace
  • Reduce time-to-first-touch by 60-70% with automated workflows
  • Increase response rates by 30-40% using AI-generated personalization
  • Enrich prospect data from 20+ providers with waterfall logic
  • Track signals (job changes, funding, tech stack) for timely outreach
  • Save $500+ monthly vs separate tool subscriptions

Pricing Summary

From: $99/month Trial: Available, 14 days of trial

Who is Persana for?

  • SMBs
  • Mid-Market

Is Persana easy to use?

Complexity: Intermediate

  • Clay - Waterfall enrichment
  • Apollo - Sales intelligence
  • ZoomInfo - B2B database
  • Lusha - Contact data
  • Lemlist - Multichannel engagement

Ready to implement Persana in your GTM stack?

Let our experts help you set up and optimize Persana for maximum impact on your revenue operations.

Persana Review for B2B SaaS | GTMLabz | GTMLabz