- Persana
- Persana
Persana
AI Sales Tools
AI Sales Workspace Combining Data & Workflow Automation
How does Persana help?
Pricing
Who is Persana for?
Is Persana easy to use?
Links
Visit WebsiteEverything You Need to Know About Persana
Complete guide to features, pricing, integrations, and implementation
Overview
- AI Sales Workspace
- Sales Automation
- Data Enrichment
- Workflow Automation
- Sales Intelligence
- AI Prospecting
- Unified Sales Platform
- RevOps Tool
What is Persana
Persana is an all-in-one AI sales platform designed for sales teams, BDRs, and RevOps who want to consolidate data enrichment, research, and outreach into single workflow instead of juggling multiple tools. It provides AI research agent analyzing prospects using web data and company info, enrichment from 20+ providers (email, phone, firmographics) with waterfall logic, signal tracking monitoring job changes, funding rounds, and tech stack updates, workflow automation building lists, enriching, researching, and syncing to CRM automatically, and Chrome extension prospecting directly from LinkedIn and company websites. People use Persana because it replaces 5-8 separate tools (data provider + enrichment + personalization + automation), provides AI-generated insights not just raw data, and costs $99-299/mo instead of $500+ for multiple tool subscriptions.
Persana shines in sales teams wanting all-in-one prospecting workspace, RevOps consolidating tech stack to reduce costs, agencies managing workflows for multiple clients, and teams prioritizing AI-powered personalization at scale. Teams see results fast, often reducing time-to-first-touch by 60-70% within first month and increasing response rates by 30-40% through AI-generated personalization. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, and sending enriched data directly to CRM. Persana is not designed for teams wanting best-in-class point solutions but focuses on unified workflow consolidation efficiently.
Ideal Customer Profile
Persana is recommended for sales teams, BDRs, and RevOps who want to consolidate data enrichment, research, and outreach into single AI-powered workspace instead of using multiple separate tools.
Company Size:
- SMBs
- Mid-Market
Key Features
- AI research agent analyzing prospects using web data and company info
- Enrichment from 20+ providers with waterfall logic (email, phone, firmographics)
- Signal tracking monitoring job changes, funding, and tech stack
- Workflow automation from list building to CRM sync
- Chrome extension for LinkedIn and website prospecting
- Unified workspace consolidating 5-8 separate sales tools
Best Use Case For Persana
Persana is an all-in-one AI sales platform designed for sales teams who want to consolidate data enrichment, research, and outreach into single workflow. It provides AI research agent, enrichment from 20+ providers, signal tracking (job changes, funding), workflow automation, and Chrome extension. People use Persana because it replaces 5-8 separate tools and costs $99-299/mo instead of $500+ subscriptions.
Persana shines in all-in-one prospecting workspace, RevOps consolidating tech stack, agencies managing clients, and teams prioritizing AI personalization. Teams see results fast, reducing time-to-first-touch by 60-70% and increasing response rates by 30-40%.
Pricing
Persana offers subscription plans starting at $99/month for the Professional plan with AI research and basic enrichment, scaling to $299/month for Teams with advanced automation and higher usage limits. All plans include AI research agent, multi-source enrichment, and signal tracking. Higher tiers add more enrichment credits, advanced workflows, and team collaboration. 14-day free trial available.
Starting Price: $99/month Trial: Available, 14 days of trial
Professional
$99 Per Month
It includes:
- 1 user seat
- AI research agent
- 1,000 enrichment credits/month
- Signal tracking
- Chrome extension
- Email support
Growth
$199 Per Month
It includes:
- 3 user seats
- All Professional features
- 3,000 enrichment credits/month
- Workflow automation
- CRM integration (Salesforce, HubSpot)
- Priority support
Teams
$299 Per Month
It includes:
- 5 user seats
- All Growth features
- 10,000 enrichment credits/month
- Advanced automation
- API access
- Dedicated support
Enterprise
Contact Sales
It includes:
- Custom user volume
- Unlimited enrichment credits
- White-label options
- Advanced security
- Dedicated infrastructure
- Account management
What are Persana alternatives?
Clay
Waterfall Enrichment Platform
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Data Enrichment, Waterfall, AI Research
Apollo
All-in-One Sales Intelligence
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: B2B Data, Sales Engagement, Prospecting
ZoomInfo
B2B Contact Database
View | Pricing: Starting at $15,000/year | Trial: Demo only
Categories: Sales Intelligence, Contact Data, Intent Signals
Lusha
B2B Contact & Company Data
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Contact Data, Chrome Extension, Enrichment
Hunter
Email Finder & Verifier
View | Pricing: Starting at $0 | Trial: Available, Free tier
Categories: Email Finding, Verification, Prospecting
Lemlist
Multichannel Sales Engagement
View | Pricing: Starting at $59/month | Trial: Available, 14 days free
Categories: Email + LinkedIn, Multi-Channel, Personalization
How simple is Persana setup?
Complexity: Intermediate
Persana's implementation begins with account creation, Chrome extension installation, and first prospect enrichment within 30 minutes. For full deployment with automated workflows, expect 1-2 weeks to configure enrichment providers and waterfall logic, set up AI research parameters for your ICP, build automated workflows for list building and CRM sync, integrate with Salesforce or HubSpot, and train team on AI personalization features before scaling daily prospecting.
Frequently Asked Questions
How to use Persana?
Create account, install Chrome extension, browse LinkedIn or company websites to find prospects, click Persana icon to enrich and research with AI, review AI-generated insights and personalized messaging, export to CSV or sync directly to CRM, set up automated workflows for recurring prospecting tasks.
How much is Persana?
Persana offers plans from $99 to $299/month based on user seats (1-5) and enrichment credits (1K-10K/month), plus custom Enterprise pricing for unlimited credits and advanced features.
Why choose Persana?
Consolidate 5-8 sales tools into single workspace, reduce time-to-first-touch by 60-70%, increase response rates by 30-40% with AI personalization, enrich from 20+ providers automatically, track prospect signals (job changes, funding), and save $500+ monthly vs separate tool subscriptions.
How does Persana work?
Persana provides Chrome extension for LinkedIn prospecting, enriches prospect data using waterfall enrichment from 20+ sources, uses AI research agent to analyze web data and generate personalized insights, automates workflows building lists and syncing to CRM, tracks signals for trigger-based outreach, then delivers enriched data and AI-generated messaging in unified workspace.
Is Persana free?
Persana offers a 14-day free trial with full access to AI research, enrichment, signals, and automation but no permanent free tier. Plans start at $99/month with 1,000 enrichment credits.
How to learn Persana?
Use Persana's help center, AI research guides, enrichment best practices, workflow automation tutorials, video walkthroughs, and email support for implementation guidance.
What are Persana alternatives?
Alternatives include Clay for waterfall enrichment with free tier, Apollo for all-in-one sales intelligence, ZoomInfo for enterprise B2B data, Lusha for contact data with Chrome extension, Hunter for email finding, and Lemlist for multichannel engagement.
What are Persana reviews?
Persana is rated 4.6/5 on review sites, praised for AI research quality, workflow consolidation, and ease of use, used by sales teams reducing tool count from 5-8 to 1 unified workspace.
Does Persana have an API?
Yes, Persana offers REST API access on Teams plans with endpoints for enrichment, AI research, signal tracking, and integration with custom sales workflows and CRM systems.
Does Persana have a trial or a demo?
Persana provides a 14-day free trial with full access to AI research agent, enrichment from 20+ sources, signal tracking, and workflow automation before requiring payment.
How does Persana help?
- Consolidate 5-8 sales tools into single AI-powered workspace
- Reduce time-to-first-touch by 60-70% with automated workflows
- Increase response rates by 30-40% using AI-generated personalization
- Enrich prospect data from 20+ providers with waterfall logic
- Track signals (job changes, funding, tech stack) for timely outreach
- Save $500+ monthly vs separate tool subscriptions
Links
Visit Website: https://persana.ai
Social:
- LinkedIn: https://www.linkedin.com/company/persana-ai/
- Twitter: https://twitter.com/persana_ai
Pricing Summary
From: $99/month Trial: Available, 14 days of trial
Who is Persana for?
- SMBs
- Mid-Market
Is Persana easy to use?
Complexity: Intermediate
Related Tools
- Clay - Waterfall enrichment
- Apollo - Sales intelligence
- ZoomInfo - B2B database
- Lusha - Contact data
- Lemlist - Multichannel engagement
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