People Data Labs

People Data Labs

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Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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People Data Labs is a B2B data API providing access to 3+ billion person profiles and 100+ million company records. It delivers value by offering developer-first REST API for enrichment, enabling custom data integrations without vendor lock-in, providing fresh accurate data updated monthly, and powering data products for companies like ZoomInfo, Apollo, and Clay at significantly lower cost than en

Developer APIData EnrichmentWorkflow Automation

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Everything You Need to Know About People Data Labs

Complete guide to features, pricing, integrations, and implementation

Overview

  • Data Provider
  • Data API
  • B2B Data
  • Developer Tools
  • Data Enrichment
  • Company Data
  • Contact Data
  • Data Infrastructure

What is People Data Labs

People Data Labs is an API-first B2B data provider designed for developers, data teams, and companies building data products who need programmatic access to person and company information. It provides RESTful API endpoints for enrichment (add data to existing records), search (find people/companies by criteria), bulk matching, and company data retrieval with 3 billion person profiles covering email, phone, employment history, skills, and social profiles. People use People Data Labs because it offers best-in-class API documentation, pay-per-record pricing avoiding seat licenses, fresh data updated monthly, and powers major GTM platforms behind the scenes.

People Data Labs shines in companies building custom data products, developers integrating enrichment into applications, and data-driven organizations requiring flexible API access. Teams see results fast, often implementing basic enrichment within days and achieving 75-85% match rates at 1/10th the cost of traditional data vendors. It fits smoothly into your tech stack as underlying data layer powering custom applications, enrichment workflows, and data pipelines. People Data Labs is not designed for non-technical users or those wanting UI-based tools but focuses on developer-first API access efficiently.

Ideal Customer Profile

People Data Labs is recommended for developers, data engineers, and companies building data products who need programmatic API access to B2B person and company data.

Company Size:

  • SMBs
  • Mid-Market
  • Enterprise

Key Features

  • REST API with 3 billion person profiles and 100M+ company records
  • Enrichment API adding emails, phones, job history, skills to records
  • Search API finding people and companies by criteria
  • Bulk matching for large-scale data operations
  • Fresh data with monthly updates
  • Enterprise-grade API with 99.9% uptime SLA

Best Use Case For People Data Labs

People Data Labs is an API-first B2B data provider designed for developers and companies building data products who need programmatic access to person and company information. It provides REST API with 3 billion person profiles and 100M+ companies. People use People Data Labs because it offers developer-first API, pay-per-record pricing, and powers major GTM platforms at lower cost.

People Data Labs shines in building custom data products, integrating enrichment into applications, and requiring flexible API access. Teams see results fast, often implementing enrichment within days and achieving 75-85% match rates at 1/10th traditional vendor cost.

Pricing

People Data Labs offers usage-based pricing starting at $0 with 1,000 free monthly credits for testing. Production pricing starts around $0.02-0.10 per enrichment record depending on volume, with bulk discounts at higher tiers. All plans include full API access, monthly data updates, and standard support. Enterprise plans add dedicated infrastructure, SLA guarantees, and account management. Pay only for what you use.

Starting Price: $0 (1,000 free credits/month) Trial: Available, 1,000 free credits

Free

$0 Per Month

It includes:

  • 1,000 free credits/month
  • Full API access
  • Person & company data
  • Basic rate limits
  • Community support
  • Monthly data updates

Growth

Usage-Based Pay Per Record

It includes:

  • ~$0.05-0.10 per record
  • Increased rate limits
  • All Free features
  • Email support
  • Bulk discounts available

Business

Usage-Based Pay Per Record

It includes:

  • ~$0.02-0.05 per record
  • Higher rate limits
  • Priority support
  • Bulk discounts
  • Custom contracts available

Enterprise

Contact Sales

It includes:

  • Custom pricing for volume
  • Dedicated infrastructure
  • 99.9% uptime SLA
  • Premium support
  • Account management
  • Custom integrations

What are People Data Labs alternatives?

ZoomInfo

Enterprise B2B Database

View | Pricing: Starting at $8K-15K/user/year | Trial: Demo only

Categories: B2B Database, Contact Data, Intent Data

Apollo

B2B Database & Engagement

View | Pricing: Starting at $49/user/month | Trial: Available, 14 days free

Categories: B2B Database, Sales Engagement, Contact Data

Clearbit

Real-Time Enrichment API

View | Pricing: Contact Sales | Trial: Demo only

Categories: Data Enrichment, Firmographics, API Provider

FullContact

Identity Resolution API

View | Pricing: Contact Sales | Trial: Available

Categories: Identity Resolution, Person Data, API Provider

Lusha

Contact Data Platform

View | Pricing: Starting at $22/user/month | Trial: Available, 30 days free

Categories: Email & Phone Data, Browser Extension, API

Pipl

Identity Verification API

View | Pricing: Contact Sales | Trial: Available

Categories: Identity Data, Person Search, API Provider

How simple is People Data Labs setup?

Complexity: Senior

People Data Labs implementation requires development resources. Basic API integration takes 2-5 days for experienced developers to set up enrichment endpoints, test data quality, and implement error handling. For production deployment at scale, expect 2-4 weeks to build custom enrichment workflows, implement rate limiting, optimize bulk matching, establish data quality monitoring, and integrate with existing data infrastructure before processing millions of records.

Frequently Asked Questions

How to use People Data Labs?

Sign up for API key with 1,000 free credits, review API documentation, implement REST API calls for enrichment or search, test data quality and match rates, then scale to production with usage-based pricing paying only for successful matches.

How much is People Data Labs?

People Data Labs is free for 1,000 credits/month. Production pricing is usage-based at ~$0.02-0.10 per enrichment record depending on volume, significantly cheaper than per-seat licensing of traditional data vendors.

Why choose People Data Labs?

Access 3 billion person profiles via developer-first API, pay only for successful matches (not seat licenses), achieve 75-85% match rates, get fresh data updated monthly, and power custom data products at 1/10th cost of traditional vendors.

How does People Data Labs work?

People Data Labs aggregates person and company data from public sources, cleans and standardizes records, provides REST API endpoints for enrichment and search, returns JSON responses with matched data, updates database monthly, and charges only for successful API matches.

Is People Data Labs free?

Yes, People Data Labs offers 1,000 free credits per month permanently for testing and small-scale use. Production usage is pay-per-record starting around $0.02-0.10 per enrichment.

How to learn People Data Labs?

Use People Data Labs API documentation, developer guides, code examples (Python, Node.js, etc.), enrichment best practices, webinars, and technical support for implementation assistance.

What are People Data Labs alternatives?

Alternatives include ZoomInfo for enterprise UI-based platform, Apollo for B2B database + engagement, Clearbit for real-time enrichment API, FullContact for identity resolution, and Lusha for contact data with browser extension.

What are People Data Labs reviews?

People Data Labs is rated 4.6/5 by developers, praised for API quality, data freshness, and cost-effectiveness, powering data infrastructure for companies like ZoomInfo, Apollo, and Clay.

Does People Data Labs have an API?

Yes, People Data Labs is API-first with comprehensive REST API for enrichment, search, bulk matching, and company data. This is the primary product—no UI-based tool, only programmatic access.

Does People Data Labs have a trial or a demo?

People Data Labs provides 1,000 free API credits per month permanently. Just sign up, get API key, and start testing enrichment immediately without credit card.

How does People Data Labs help?

  • Access 3 billion person profiles and 100M+ companies via API
  • Enrich records with emails, phones, job history, skills
  • Achieve 75-85% match rates at 1/10th traditional vendor cost
  • Pay only for successful matches (usage-based pricing)
  • Get fresh data with monthly updates
  • Build custom data products and enrichment workflows

Pricing Summary

From: $0 (1,000 free credits/month), usage-based production Trial: Available, 1,000 free credits permanently

Who is People Data Labs for?

  • SMBs
  • Mid-Market
  • Enterprise

Is People Data Labs easy to use?

Complexity: Senior

  • ZoomInfo - Enterprise B2B database
  • Apollo - B2B database + engagement
  • Clearbit - Enrichment API
  • FullContact - Identity resolution
  • Lusha - Contact data platform

Ready to implement People Data Labs in your GTM stack?

Let our experts help you set up and optimize People Data Labs for maximum impact on your revenue operations.

People Data Labs Review for B2B SaaS | GTMLabz | GTMLabz