Momentum

Momentum

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Momentum is an AI workflow automation platform that captures deal intelligence from calls, Slack, and email, then automatically updates CRM, writes follow-up emails, and alerts teams on deal risks. It delivers value by eliminating manual CRM data entry, surfacing action items from conversations, and keeping teams aligned on deal status through automated Slack updates and AI-generated summaries.

CRM IntegrationMeeting SchedulingDeal IntelligenceWorkflow Automation

Complete Profile Guide

Everything You Need to Know About Momentum

Complete guide to features, pricing, integrations, and implementation

Overview

  • Meeting Intelligence
  • Sales Workflow Automation
  • AI Data Insights
  • Revenue Intelligence
  • CRM Automation
  • Deal Analytics
  • Sales Productivity
  • Conversation Intelligence

What is Momentum

Momentum is an AI-powered workflow automation tool designed for revenue teams who need to eliminate manual CRM updates and keep deals moving forward. It connects to call recordings (Gong, Chorus, Zoom), Slack channels, and email to extract deal insights, action items, and customer commitments, then automatically logs this information to Salesforce, writes follow-up emails, and sends Slack alerts when deals are at risk or need attention. People use Momentum because it saves 5-10 hours per rep per week on admin work, ensures CRM data is always current, and surfaces critical deal risks before it's too late.

Momentum shines in complex B2B sales with multiple stakeholders, deal review processes, and cross-functional collaboration in Slack. Teams see results fast, often achieving 95%+ CRM data quality within weeks of deployment while reducing time spent on manual updates by 80%. It fits smoothly into your tech stack by integrating with Salesforce, Slack, Gong, Chorus, Zoom, and email platforms for unified workflow automation. Momentum is not designed for simple transactional sales or basic call recording but focuses on automating complex deal workflows and keeping revenue teams aligned efficiently.

Ideal Customer Profile

Momentum is recommended for B2B sales teams, revenue operations, and account executives managing complex deals who want to automate CRM updates, surface deal risks, and improve team collaboration on opportunities.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Automatic CRM field updates from call recordings and Slack conversations
  • AI-generated follow-up emails based on meeting content and action items
  • Real-time Slack alerts for deal risks, stalled opportunities, and blockers
  • Meeting intelligence extraction (action items, next steps, commitments)
  • Integration with Gong, Chorus, Zoom, Salesforce, HubSpot, and Slack
  • Deal room summaries with AI-powered insights and recommendations

Best Use Case For Momentum

Momentum is an AI-powered workflow automation tool designed for revenue teams who need to eliminate manual CRM updates and keep deals moving forward. It connects to call recordings, Slack channels, and email to extract deal insights, then automatically logs information to Salesforce, writes follow-up emails, and sends Slack alerts when deals need attention. People use Momentum because it saves 5-10 hours per rep per week on admin work and ensures CRM data is always current.

Momentum shines in complex B2B sales with multiple stakeholders, deal review processes, and cross-functional collaboration in Slack. Teams see results fast, often achieving 95%+ CRM data quality while reducing manual update time by 80%.

Pricing

Momentum offers subscription-based pricing starting at approximately $1,200/month for small teams with core automation features, scaling based on user count and advanced capabilities. All plans include CRM automation, Slack integration, and meeting intelligence, with higher tiers adding advanced analytics, custom workflows, and dedicated support. A 14-day free trial is available.

Starting Price: ~$1,200/month Trial: Available, 14 days of trial

Team

$1,200+ Per Month

It includes:

  • Up to 10 users
  • CRM automation (Salesforce, HubSpot)
  • Slack integration
  • Meeting intelligence
  • Email follow-up generation
  • Basic analytics

Growth

$2,500+ Per Month

It includes:

  • Up to 25 users
  • All Team features
  • Advanced deal risk alerts
  • Custom Slack workflows
  • Priority support
  • API access

Enterprise

Contact Sales

It includes:

  • Unlimited users
  • Custom workflow automation
  • Advanced security & permissions
  • Dedicated success manager
  • SLA guarantees
  • White-label options

What are Momentum alternatives?

Sybill

AI Meeting Assistant & Deal Intelligence

View | Pricing: Starting at $59/user/month | Trial: Available, 14 days free

Categories: Meeting Intelligence, Deal Insights, CRM Automation

Cockpit

Revenue Intelligence & Deal Coaching

View | Pricing: Contact Sales | Trial: Demo available

Categories: Revenue Intelligence, Deal Management, Sales Coaching

Clari Copilot

Revenue Intelligence Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Revenue Forecasting, Deal Intelligence, CRM Analytics

Avoma

Meeting Assistant & CRM Automation

View | Pricing: Starting at $19/user/month | Trial: Available, 14 days free

Categories: Meeting Notes, CRM Sync, Conversation Intelligence

Gong

Revenue Intelligence Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Conversation Intelligence, Deal Analytics, Forecasting

Troops

Salesforce Slack Integration

View | Pricing: Starting at $15/user/month | Trial: Available, 14 days free

Categories: CRM Slack Alerts, Workflow Automation, Sales Notifications

How simple is Momentum setup?

Complexity: Intermediate

Momentum's implementation begins with Salesforce and Slack connection, call recording integration (Gong/Chorus/Zoom), and basic automation rule configuration within 1-2 days. For full deployment with custom workflows, expect 1-2 weeks to configure field mapping, set up Slack alert rules, train AI on your sales process, and establish team adoption best practices with change management support.

Frequently Asked Questions

How to use Momentum?

Connect Salesforce, Slack, and call recording tools (Gong, Chorus, Zoom), configure automation rules for CRM updates and Slack alerts, then let Momentum extract deal intelligence from conversations and automatically log data, write follow-ups, and alert teams.

How much is Momentum?

Momentum typically starts at $1,200+/month for small teams with core features, scaling based on user count and advanced capabilities, plus custom Enterprise pricing for large deployments.

Why choose Momentum?

Eliminate 5-10 hours/week of manual CRM updates per rep, automatically surface deal risks and action items from calls and Slack, and keep teams aligned with real-time alerts on opportunity status changes.

How does Momentum work?

Momentum uses AI to analyze call recordings, Slack conversations, and emails, extracts deal insights and action items, then automatically updates Salesforce fields, generates follow-up emails, and sends Slack notifications when deals need attention.

Is Momentum free?

No, Momentum requires paid subscription starting at approximately $1,200/month. A 14-day free trial is available to test automation features before committing.

How to learn Momentum?

Momentum provides onboarding support, Salesforce and Slack integration guides, best practice documentation for workflow automation, and ongoing optimization recommendations from customer success teams.

What are Momentum alternatives?

Alternatives include Sybill and Cockpit for deal intelligence, Clari Copilot for revenue forecasting, Avoma for meeting notes, Gong for conversation intelligence, and Troops for Salesforce-Slack integration.

What are Momentum reviews?

Momentum is rated 4.6/5 on G2, praised for CRM automation quality, time savings on admin work, and effective deal risk alerts, used by B2B sales teams managing complex enterprise deals.

Does Momentum have an API?

Yes, Momentum offers API access on Growth and Enterprise plans with endpoints for automation rules, deal data, conversation insights, and integration with custom BI tools and workflows.

Does Momentum have a trial or a demo?

Momentum provides a 14-day free trial with full feature access including CRM automation, Slack integration, and meeting intelligence to test before purchasing.

How does Momentum help?

  • Automatically update Salesforce fields from call recordings and Slack conversations
  • Generate AI-powered follow-up emails based on meeting content
  • Send real-time Slack alerts when deals are at risk or stalling
  • Extract action items and customer commitments from conversations
  • Eliminate 5-10 hours/week of manual CRM data entry per rep
  • Keep revenue teams aligned with automated deal room summaries

Pricing Summary

From: ~$1,200/month Trial: Available, 14 days of trial

Who is Momentum for?

  • Mid-Market
  • Enterprise

Is Momentum easy to use?

Complexity: Intermediate

  • Sybill - Deal intelligence
  • Cockpit - Revenue intelligence
  • Clari Copilot - Revenue forecasting
  • Avoma - Meeting assistant
  • Gong - Conversation intelligence

Ready to implement Momentum in your GTM stack?

Let our experts help you set up and optimize Momentum for maximum impact on your revenue operations.

Momentum Review for B2B SaaS | GTMLabz | GTMLabz