Landbot

Overview

Landbot is a no-code chatbot platform that empowers non-technical marketers and sales teams to create automated conversations for websites, WhatsApp, and Facebook Messenger. The visual drag-and-drop flow builder lets users design chatbot experiences with conditional logic, rich media, and integrations - all without writing code or relying on developers.

Used by 5,000+ companies including Audi, Decathlon, and AXA, Landbot serves SMB marketing, sales, and support teams at companies with 1,000-50,000 monthly website visitors needing lead qualification, appointment booking, and customer support automation without engineering resources.

At a glance:

• Category: Chatbot Builder (No-Code)
• Best for: SMB marketing/sales teams 2-10 people needing web and WhatsApp chatbots
• Pricing: FREE-€400/mo ($0-440/mo USD) - Sandbox FREE forever, Starter €32/mo ($35), Pro €80/mo ($88)
• Free tier: Sandbox plan with 100 chats/month, 1 seat, forever free
• Setup: 2-4 hours for first chatbot without technical knowledge

Ideal For

• SMB lead generation teams: Marketing and sales teams at 2-10 person companies with 1,000-10,000 monthly website visitors wanting automated lead qualification chatbots capturing contact info, budget, timeline vs manual forms - Landbot's visual builder creates qualification flows in 2-4 hours without coding.
• Service businesses needing appointment booking: Consultants, agencies, medical practices, and professional services using chatbots to book demos, consultations, and appointments via Calendly integration - reduces scheduling back-and-forth and qualifies leads before booking sales team time.
• E-commerce and consumer brands: Online retailers and D2C brands with 5,000-50,000 monthly visitors using WhatsApp chatbots for order tracking, product recommendations, and customer support - WhatsApp Pro plan ($175/mo) unique for consumer-facing brands vs B2B-focused competitors.

Not Ideal For

• Enterprise teams needing advanced AI/NLP: Sophisticated natural language processing, sentiment analysis, and complex conversation routing require platforms like Drift ($2,500+/mo) or Intercom ($74-149/user/mo) - Landbot's visual flow builder works for 80% of use cases but lacks enterprise AI depth.
• High-volume websites 100K+ visitors monthly: Pro plan caps at 2,500 chats/month, scaling to Business plan ($400+/mo for custom volumes) gets expensive vs enterprise platforms with volume pricing - better alternatives exist for high-traffic sites.
• Omnichannel support teams: Teams needing unified inbox across SMS, voice, email, social, live chat vs Landbot's web/WhatsApp/Messenger focus - full omnichannel platforms like Intercom or Zendesk Support provide broader channel coverage.

The Bottom Line

For SMB marketing and sales teams (2-10 people) needing lead qualification and appointment booking chatbots, Landbot delivers best-in-class no-code builder at €32-160/mo ($35-175/mo). The drag-and-drop visual flow builder empowers non-technical teams to launch chatbots in 2-4 hours vs weeks of engineering. FREE Sandbox plan (100 chats/month) tests use cases before upgrading. WhatsApp Pro ($175/mo) is unique differentiator for consumer brands. Starter plan ($35/mo, 500 chats) best value for SMB lead generation.

Landbot empowers non-technical teams to create automated chatbot conversations for websites, WhatsApp, and Facebook Messenger using drag-and-drop visual flow builder. The platform handles lead qualification, appointment booking, customer support FAQs, and product recommendations through conversational interfaces - replacing manual forms, phone calls, and email exchanges with instant automated interactions.

Core Capabilities

1. Drag-and-Drop Flow Builder: Visual conversation designer with conditional logic, formulas, lead scoring, and rich media (images, videos, GIFs, files) - create chatbot flows in minutes without coding by connecting message blocks, questions, and response paths.
2. Multi-Channel Deployment: Deploy same chatbot across website (embedded widget or full-page), WhatsApp Business API, and Facebook Messenger - manage all conversations from unified Team Inbox with live chat handoff when automation reaches limits.
3. AI Assistants (FAQ, Lead Gen, Appointment): Pre-built AI modules that drop into any flow sharing AI-chat quota - FAQ assistant answers common questions using knowledge base, Lead Gen qualifies and captures contacts, Appointment assistant books meetings via Calendly.
4. 30+ Native Integrations: Connects with HubSpot, Salesforce, Stripe, Calendly, Google Sheets, Mailchimp, Zapier without code - syncs chatbot leads to CRM, books appointments, processes payments, triggers email sequences from conversation data.
5. Custom Branding & White-Label: Remove Landbot branding, apply custom CSS/JavaScript, use own domain for chatbot pages (Pro+ plans) - maintains brand consistency vs generic chatbot widgets showing competitor branding.

How It Works

1. Create chatbot flow using drag-and-drop builder - add welcome message, qualification questions, conditional logic routing responses based on visitor answers, rich media and CTAs
2. Configure integrations connecting Calendly for appointment booking, HubSpot/Salesforce for lead sync, Stripe for payments, or Zapier for custom workflows
3. Design conversation UI with custom colors, fonts, button styles, and welcome messages matching brand - upload logo and configure widget placement (bottom-right, full-page, popup)
4. Deploy chatbot by embedding JavaScript snippet on website (5 minutes), connecting WhatsApp Business API ($175/mo plan), or publishing to Facebook Messenger
5. Monitor conversations in Team Inbox with live chat takeover when chatbot reaches limits - track completion rates, lead quality, and conversion metrics in analytics dashboard
6. Optimize flows using A/B testing (Starter+ plans) comparing different conversation paths, messaging, and qualification questions to increase completion and conversion rates

Our Take: Landbot is excellent no-code chatbot builder for SMB marketing and sales teams focused on lead generation and appointment booking. The visual flow builder truly empowers non-technical users - we've seen teams launch qualification chatbots in one afternoon without engineering help. WhatsApp Pro plan ($175/mo) is unique differentiator for consumer brands needing WhatsApp automation. Downsides: Chat volume limits (500-2,500/month Starter/Pro) create scaling ceiling for high-traffic sites, and advanced AI/NLP lags Drift/Intercom for complex conversations. Best value at Starter plan ($35/mo, 500 chats, 2 seats) for SMB teams with 1K-10K monthly visitors.

1. Visual Drag-and-Drop Flow Builder

Create chatbot conversation flows in minutes using visual builder with pre-built blocks for messages, questions, conditional logic, formulas, and rich media. Connect blocks with drag-and-drop interface showing conversation paths - no coding required, non-technical marketers and sales reps design sophisticated flows with lead scoring, personalization, and multi-path routing.

Why it matters: Traditional chatbot development requires weeks of engineering time and coding skills - Landbot's visual builder empowers marketing teams to launch lead qualification chatbots in 2-4 hours without developer help. Eliminates engineering bottleneck so teams iterate on conversation flows based on conversion data vs waiting weeks for dev resources.

2. WhatsApp Business API Integration

WhatsApp Pro plan ($175/mo) connects chatbot to WhatsApp Business API for automated conversations on world's most popular messaging app (2 billion users). Handle order tracking, customer support FAQs, product recommendations, and appointment booking via WhatsApp - includes opt-in tools, broadcast campaigns, and 10,000 WhatsApp messages monthly.

Why it matters: Consumer brands and e-commerce companies increasingly engage customers on WhatsApp vs email or phone - WhatsApp open rates (90-98%) dwarf email (15-25%). Landbot's WhatsApp automation captures high-intent conversations where customers already spend time vs forcing them to website forms or phone calls.

3. AI Assistants (FAQ, Lead Gen, Appointment)

Pre-built AI modules drop into any chatbot flow sharing AI-chat quota (100-1,000 AI chats monthly plan-dependent). FAQ assistant answers common questions using knowledge base (product specs, pricing, policies), Lead Gen module qualifies and captures contact info with intelligent follow-ups, Appointment assistant books meetings via Calendly integration without manual calendar management.

Why it matters: Building AI conversation logic from scratch takes weeks of training and testing - Landbot's AI assistants provide enterprise-quality natural language understanding in minutes. FAQ assistant alone saves 5-15 hours weekly of manual support responses, freeing teams to focus on complex customer issues vs repetitive questions.

4. Live Chat Handoff & Team Inbox

When chatbot reaches limits (complex questions, upset customers, custom requests), seamlessly hands conversation to human agent in unified Team Inbox. Live agents see full chatbot conversation history, take over in real-time, and continue conversation - chatbot re-engages when agent closes conversation or visitor returns later.

Why it matters: 100% automated chatbots frustrate customers when encountering edge cases or complex needs - live chat handoff provides escape valve maintaining customer satisfaction. Chatbot handles 60-80% of repetitive questions (FAQ, qualification, appointment booking), human agents handle remaining 20-40% requiring judgment and empathy.

5. 30+ Native Integrations

Connects with HubSpot, Salesforce, Stripe, Calendly, Google Sheets, Mailchimp, Zapier, Airtable without code. Sync chatbot leads to CRM with qualification data and conversation transcripts, book appointments directly in Calendly, process payments via Stripe, trigger email sequences in Mailchimp/ActiveCampaign from chatbot responses.

Why it matters: Chatbots in isolation generate leads but don't integrate with sales/marketing workflows - Landbot's native integrations ensure chatbot data flows automatically to CRM, email marketing, and calendars without manual export/import. Closed-loop attribution showing which chatbot conversations convert to customers drives continuous optimization.

1. SMB Lead Qualification Chatbot

Scenario: B2B SaaS company with 5,000 monthly website visitors wants to qualify leads automatically before sales team outreach, capturing budget, timeline, and pain points vs generic contact forms.

Workflow:

1. Marketing team creates lead qualification chatbot in Landbot using visual builder (2-3 hours setup)
2. Chatbot asks visitor role, company size, budget range, timeline for implementation, and specific pain points
3. Based on responses, conditional logic routes high-quality leads (enterprise budget, 1-3 month timeline) to Calendly for immediate demo booking
4. Lower-quality leads (small budget, no timeline) receive automated email sequence with case studies and nurture content
5. All lead data syncs to HubSpot CRM with qualification scores (1-10 based on answers) for sales team prioritization
6. Analytics show 30% of website visitors engage with chatbot vs 8% completing old contact form, 40% of chatbot leads book demos vs 15% of form leads

Outcome: Increased lead capture 3.75X (30% vs 8%) and demo booking rate 2.67X (40% vs 15%) by replacing generic contact form with conversational qualification chatbot. Sales team saves 10 hours weekly qualifying leads, focuses on pre-qualified high-intent prospects vs cold outreach.

2. E-Commerce WhatsApp Customer Support

Scenario: Online fashion retailer with 20,000 monthly customers wants to automate order tracking, return requests, and product recommendations on WhatsApp reducing customer service team workload from 50 tickets/day to 15-20 complex issues.

Workflow:

1. E-commerce team sets up WhatsApp chatbot on Landbot WhatsApp Pro plan ($175/mo, 10,000 messages/month)
2. Chatbot handles common requests: order tracking (pulls status from Shopify via Zapier), return/exchange process (generates return label via Stripe), product recommendations (suggests items based on customer preferences)
3. When customer asks complex question or expresses frustration, chatbot hands off to human support agent in Team Inbox with full conversation history
4. Support team handles 15-20 complex cases daily (damaged products, custom requests, billing issues) vs 50 total tickets before automation
5. FAQ assistant answers sizing questions, shipping policies, and payment methods using knowledge base (150 common questions)
6. Analytics show 65% of WhatsApp conversations fully automated, 35% require human handoff, customer satisfaction increases from 4.2 to 4.7 stars

Outcome: Reduced customer service workload 60% (50 to 20 daily tickets) by automating order tracking, returns, and FAQs on WhatsApp. Support team focuses on complex issues requiring empathy and judgment vs repetitive questions, maintains 4.7-star customer satisfaction despite 60% automation rate.

Extra Chats: €0.05 per chat ($0.055 USD) over plan limits

Annual Savings: 20% discount on annual billing vs monthly

What We Recommend

For SMB lead generation (1K-5K visitors/month): Starter plan (€32/mo annual = ~$420/year or $35/mo) delivers best value with 500 chats, 100 AI chats, 2 seats, A/B testing, and Mailchimp integration. Covers most SMB use cases (lead qualification, appointment booking, basic support).

For growing companies (5K-25K visitors/month): Pro plan (€80/mo annual = ~$1,056/year or $88/mo) adds custom branding, HubSpot/Salesforce integration, 2,500 chats, and advanced flow operations (formulas, lead scoring). Worth upgrade for brand consistency and CRM integration.

For e-commerce/consumer brands: WhatsApp Pro (€160/mo annual = ~$2,100/year or $175/mo) unique for WhatsApp automation (10K messages/month) - consumer brands see 90-98% open rates on WhatsApp vs 15-25% email, justifies premium pricing.

For testing/personal projects: Sandbox (FREE forever) with 100 chats/month validates use case before upgrading - sufficient for low-traffic sites under 1K visitors monthly.

1. Sign up for FREE Sandbox plan at landbot.io - no credit card required, 100 chats/month forever free to test chatbot builder and use cases

2. Create first chatbot flow using drag-and-drop builder - start with pre-built template (Lead Generation, FAQ, Appointment Booking) or build from scratch

3. Configure integrations connecting Calendly for appointment booking, HubSpot/Salesforce for lead sync, or Google Sheets for data export

4. Design conversation UI with custom colors, welcome message, and brand logo matching website - configure widget placement (bottom-right, full-page, popup)

5. Deploy chatbot by embedding JavaScript snippet on website (5 minutes) or testing in preview mode before going live

6. Monitor analytics tracking conversation completion rate, lead quality, and conversion metrics - iterate on flow based on data to increase performance

Pro tip: Start with simple 5-7 question lead qualification chatbot on Sandbox FREE plan (100 chats/month) to validate use case before upgrading to Starter. Use conditional logic to route high-quality leads (enterprise budget, near-term timeline) to Calendly for demo booking, send lower-quality leads to email nurture sequence. Track completion rate (target 40-60%) and demo booking rate (target 20-40% of qualified leads) to prove ROI before scaling investment.

• Landbot Website
• Pricing & Plans
• Start Free Sandbox
• Chatbot Templates
• Chatimize Review (2025)
• Tekpon Pricing Guide

• Calendly: Appointment scheduling integrated natively with Landbot chatbots - book demos, consultations, and meetings directly from chatbot conversations without manual calendar management
• HubSpot: CRM receiving chatbot leads with qualification data and conversation transcripts - closes loop on lead attribution showing which chatbot conversations convert to customers
• Zapier: Automation platform connecting Landbot to 5,000+ apps for custom workflows - trigger email sequences, update spreadsheets, create tasks from chatbot responses