Infinity
AI Marketing Tools
Infinity is a call tracking platform that connects phone calls to marketing campaigns, showing which ads, keywords, and channels drive phone conversions.
How does Infinity help?
Pricing
Who is Infinity for?
Is Infinity easy to use?
Links
Visit WebsiteEverything You Need to Know About Infinity
Complete guide to features, pricing, integrations, and implementation
Overview
Infinity is a call tracking platform that connects phone calls to marketing campaigns, showing which ads, keywords, and channels drive phone conversions.
Designed for marketing teams running paid ads (Google Ads, Facebook, etc.) that generate phone calls, needing to track ROI and optimize campaigns based on call quality and revenue.
Quick Facts:
- Category: Marketing Attribution
- Pricing: From $199/month
- Free trial: Contact for demo
What Infinity Does
Infinity assigns unique phone numbers to different marketing campaigns, landing pages, or keywords. When someone calls, it tracks where they came from (Google Ad, Facebook campaign, specific keyword) and records the call for quality analysis.
Core Features
- Dynamic number insertion: Show different phone numbers based on ad source or keyword
- Call recording & transcription: Record all calls and transcribe them for lead scoring and QA
- Marketing attribution: Connect calls to revenue in your CRM to calculate true ROAS
Our Take: Infinity is powerful for businesses where phone calls are the primary conversion action. If you're spending $50k+/month on ads that drive calls, it's worth it. For lower call volumes or digital-only businesses, simpler tools like CallRail or Dialpad are more cost-effective.
Key Features
Campaign-Level Call Attribution
Track which Google Ads campaigns, keywords, and ad groups drive phone calls. See call volume, call duration, and conversion rates by campaign to optimize ad spend.
Call Recording & AI Transcription
Record all calls and get AI-generated transcriptions. Use conversation intelligence to score calls, identify qualified leads, and coach sales reps on phone handling.
Revenue Attribution to Campaigns
Connect calls to closed deals in your CRM (Salesforce, HubSpot). Calculate actual revenue generated from each marketing campaign, not just call volume.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Essentials | $199/mo | Basic call tracking, 500 calls/month |
| Professional | $349/mo | Advanced attribution, 1,000 calls/month |
| Enterprise | $499+/mo | Custom features, unlimited calls |
Best value: Professional plan for teams spending $30k+/month on ads. Essentials is too limited, but Enterprise features are overkill unless you need white-labeling or custom integrations.
Pros & Cons
Advantages
Deep marketing attribution
Connects calls to campaigns, keywords, and revenue
AI call analysis
Automatic transcription and lead scoring from conversations
CRM integration
Syncs call data to Salesforce and HubSpot for attribution
Disadvantages
Expensive for low volume
$199/month minimum makes it costly for small teams
Complex setup
Dynamic number insertion requires dev work for proper implementation
Niche use case
Only valuable if phone calls are your primary conversion action <!-- ============================================ --> <!-- SECTION 6: ALTERNATIVES --> <!-- Word count: 100-150 words --> <!-- ============================================ -->
Alternatives
Frequently Asked Questions
Is Infinity worth it?
Yes if you're spending $50k+/month on paid ads that drive phone calls. Not worth it for small teams or digital-only businesses.
How much does Infinity cost?
Plans start at $199/month for 500 calls. Most teams need the $349 Professional plan for advanced attribution features.
What's the best Infinity alternative?
CallRail for simpler tracking at lower prices, Dialpad for a full business phone system, or JustCall for call center features.
Does Infinity have a free trial?
Contact their sales team for demo access. No self-service free trial available.
Is Infinity easy to use?
Moderate difficulty. Basic call tracking is straightforward, but dynamic number insertion requires developer setup for proper implementation.
Resources
Ready to Get Started with Infinity?
Visit the official website to explore pricing, documentation, and sign up for a free trial
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Ready to implement Infinity in your GTM stack?
Let our experts help you set up and optimize Infinity for maximum impact on your revenue operations.