Cresta
AI Sales Tools
Cresta is an enterprise AI platform that provides real-time coaching and intelligence for customer service and sales teams during live calls and chats. It delivers value by analyzing conversations as they happen, surfacing best practices from top performers, and providing agents with AI-powered guidance to improve outcomes, resulting in 15-30% increases in conversion rates and customer satisfactio
Popular Workflows with Cresta
Real-Time Agent Assist
Monitor live calls → AI surfaces knowledge articles → Provide real-time suggestions → Improve handle time 15-25%
Contact Center Quality Monitoring
Analyze 100% of calls → Detect compliance issues → Score agent performance → Improve CSAT 10-15%
How does Cresta help?
- ai voice
- contact center ai
- agent assist
- conversation intelligence
Pricing
Who is Cresta for?
Is Cresta easy to use?
Links
Visit WebsiteEverything You Need to Know About Cresta
Complete guide to features, pricing, integrations, and implementation
Overview
- Customer Service AI
- Revenue Intelligence
- Real-Time Call Coaching
- Conversation Intelligence
- Contact Center AI
- Sales Coaching
- AI Customer Success
- Data Insights & Analytics
What is Cresta
Cresta is an AI-powered conversation intelligence platform designed for enterprise contact centers and customer-facing teams who need real-time performance optimization. It uses generative AI trained on millions of interactions to analyze voice and chat conversations in real-time, identify what top performers do differently, and surface those insights as real-time coaching during customer interactions. People use Cresta because it democratizes best practices across teams, reduces ramp time for new hires by 40-50%, and measurably improves conversion rates and customer satisfaction scores.
Cresta shines in high-volume contact centers, inside sales teams, and customer success organizations. Teams see results fast, often improving key metrics by 15-30% within the first quarter of deployment through real-time coaching and behavioral insights. It fits smoothly into your tech stack by integrating with major contact center platforms (Five9, Genesys, Nice, Talkdesk), CRMs (Salesforce, HubSpot), and communication tools. Cresta is not designed for small teams or basic call recording but focuses on enterprise-scale conversation intelligence and real-time agent assistance efficiently.
Ideal Customer Profile
Cresta is recommended for enterprise contact centers, inside sales teams, and customer success organizations who want to improve agent performance, accelerate onboarding, and optimize customer conversations at scale, trusted by companies like CarMax, Porsche, and Waste Management.
Company Size:
- Mid-Market
- Enterprise
Key Features
- Real-time AI coaching during live calls and chats
- Behavioral intelligence identifying what top performers do differently
- Automated quality assurance scoring all interactions (not just samples)
- Conversational insights dashboard with trend analysis
- Integration with Five9, Genesys, Nice, Talkdesk, Salesforce
- Generative AI trained on 100M+ customer interactions
Best Use Case For Cresta
Cresta is an AI-powered conversation intelligence platform designed for enterprise contact centers and customer-facing teams who need real-time performance optimization. It uses generative AI to analyze conversations in real-time, identify what top performers do differently, and surface those insights as real-time coaching during customer interactions. People use Cresta because it democratizes best practices across teams and reduces ramp time for new hires by 40-50%.
Cresta shines in high-volume contact centers, inside sales teams, and customer success organizations. Teams see results fast, often improving key metrics by 15-30% within the first quarter through real-time coaching and behavioral insights.
Pricing
Cresta offers enterprise-only pricing typically starting at $10,000-15,000+ per month depending on agent count, features, and integration requirements. Pricing includes the core Cresta platform, real-time coaching, conversation analytics, and integrations, with custom quotes based on annual contract value and deployment scope. Requires sales conversation and demo.
Starting Price: Contact Sales ($10K-15K+/month typical) Trial: Demo only, no free trial
Foundation
Contact Sales Annual Contract
It includes:
- Real-time AI coaching
- Behavioral intelligence
- Contact center integration
- Basic analytics
- Onboarding & training
- Standard support
Advanced
Contact Sales Annual Contract
It includes:
- All Foundation features
- Automated QA scoring
- Advanced analytics dashboard
- Custom AI models
- Priority support
- Dedicated CSM
Enterprise
Contact Sales Custom Package
It includes:
- All Advanced features
- Multi-region deployment
- Custom integrations
- Advanced security & compliance
- 24/7 premium support
- Executive business reviews
What are Cresta alternatives?
Gong
Revenue Intelligence Platform
View | Pricing: Contact Sales | Trial: Demo only
Categories: Conversation Intelligence, Sales Coaching, Revenue Analytics
Chorus.ai (ZoomInfo)
Conversation Intelligence
View | Pricing: Contact Sales | Trial: Demo only
Categories: Call Recording, Sales Coaching, Deal Intelligence
Observe.AI
Contact Center AI
View | Pricing: Contact Sales | Trial: Demo only
Categories: Contact Center Intelligence, Agent Assist, Quality Management
Balto
Real-Time Call Guidance
View | Pricing: Starting at $150/agent/month | Trial: Demo only
Categories: Real-Time Coaching, Contact Center AI, Sales Guidance
Cogito
Real-Time Emotional Intelligence
View | Pricing: Contact Sales | Trial: Demo only
Categories: Emotion AI, Call Coaching, Customer Sentiment
Dialpad AI
Unified Communications with AI
View | Pricing: Starting at $15/user/month | Trial: Available, 14 days free
Categories: Business Phone, AI Transcription, Call Analytics
How simple is Cresta setup?
Complexity: Senior
Cresta's implementation begins with a 2-3 month deployment process involving integration with contact center platforms (Five9, Genesys, etc.), CRM data sync, historical conversation analysis for AI model training, and pilot programs with select teams. For full enterprise deployment, expect 4-6 months to configure custom AI models, establish coaching workflows, train managers and agents, and roll out across all teams with ongoing optimization.
Frequently Asked Questions
How to use Cresta?
Integrate Cresta with your contact center platform and CRM, let AI analyze historical interactions to identify best practices, then deploy real-time coaching that guides agents during live customer conversations with contextual suggestions and insights.
How much is Cresta?
Cresta typically costs $10,000-15,000+ per month for enterprise deployments, with pricing based on agent count, features, and annual contract value. Requires sales conversation for custom quotes.
Why choose Cresta?
Get real-time AI coaching during live customer interactions, automatically score 100% of calls (not samples), and identify proven behaviors from top performers to improve team-wide conversion rates by 15-30%.
How does Cresta work?
Cresta uses generative AI trained on 100M+ interactions to analyze voice and chat conversations in real-time, identify what top performers do, and provide agents with contextual coaching and suggestions during live customer interactions.
Is Cresta free?
No, Cresta is enterprise-only software with contracts typically starting at $120K+/year. No free tier or trial is available; requires sales demo and custom quote.
How to learn Cresta?
Cresta provides dedicated customer success management, comprehensive onboarding programs, manager training on coaching workflows, agent enablement resources, and ongoing optimization support through quarterly business reviews.
What are Cresta alternatives?
Alternatives include Gong and Chorus.ai for sales conversation intelligence, Observe.AI and Balto for contact center AI, and Cogito for emotion-focused real-time coaching.
What are Cresta reviews?
Cresta is rated 4.5/5 on G2, praised for measurable performance improvements, real-time coaching effectiveness, and fast ROI, used by enterprise contact centers and inside sales teams globally.
Does Cresta have an API?
Yes, Cresta offers REST API access for enterprise customers with endpoints for conversation data, coaching insights, analytics, and integration with BI tools and data warehouses.
Does Cresta have a trial or a demo?
Cresta offers personalized demos with sales teams but no free trial. Implementation requires multi-year contracts and extensive onboarding with dedicated customer success support.
How does Cresta help?
- Provide real-time AI coaching during live customer calls and chats
- Identify and scale best practices from top-performing agents
- Automate quality assurance by scoring 100% of interactions
- Reduce new hire ramp time by 40-50% with behavior-based coaching
- Improve conversion rates and customer satisfaction by 15-30%
- Surface conversation trends and coaching opportunities for managers
Links
Visit Website: https://cresta.com
Social:
- LinkedIn: https://www.linkedin.com/company/cresta-inc/
- Twitter: https://twitter.com/cresta_ai
Pricing Summary
From: Contact Sales ($10K-15K+/month) Trial: Demo only, no free trial
Who is Cresta for?
- Mid-Market
- Enterprise
Is Cresta easy to use?
Complexity: Senior
Related Tools
- Gong - Revenue intelligence
- Chorus.ai - Conversation intelligence
- Observe.AI - Contact center AI
- Balto - Real-time guidance
- Cogito - Emotion AI coaching
Related Categories & Tools
ai-voice
Parent subcategory
Orum
Same subcategory: ai-voice
Nooks
Same subcategory: ai-voice
Bland AI
Same subcategory: ai-voice
Chambr
71% semantic similarity
Clodura
70% semantic similarity
AI-generated suggestions based on use case overlap and semantic similarity
Ready to implement Cresta in your GTM stack?
Let our experts help you set up and optimize Cresta for maximum impact on your revenue operations.