C3 Metrics
AI Marketing Tools
C3 Metrics is a marketing attribution platform providing advanced analytics to measure true impact of marketing touchpoints across the customer journey. It delivers value by tracking customer journey across all channels and touchpoints, attributing revenue to specific marketing activities accurately, modeling incrementality to measure true lift from campaigns, optimizing budget allocation based on
Popular Workflows with C3 Metrics
Multi-Touch Attribution
Track customer journey → Apply attribution models → Analyze channel performance → Recommend budget allocation
Incrementality Testing
Set up holdout tests → Measure true lift → Compare to baseline → Optimize based on results
How does C3 Metrics help?
- marketing attribution
- multi touch attribution
- customer journey analytics
- performance marketing
Pricing
Who is C3 Metrics for?
Is C3 Metrics easy to use?
Links
Visit WebsiteEverything You Need to Know About C3 Metrics
Complete guide to features, pricing, integrations, and implementation
Overview
- Marketing Attribution
- Multi-Touch Attribution
- Customer Journey Analytics
- Performance Marketing
- Budget Optimization
- Incrementality Modeling
- Marketing Analytics
- ROI Measurement
What is C3 Metrics
C3 Metrics is a marketing attribution platform designed for mid-market and enterprise marketing teams who want accurate multi-touch attribution and incrementality measurement. It provides multi-touch attribution tracking customer journey across channels, incrementality modeling measuring true lift from campaigns, budget optimization recommending allocation based on performance, channel analytics breaking down performance by source, medium, campaign, and integration ecosystem connecting to ad platforms, analytics, CRM. People use C3 Metrics because multi-touch attribution reveals true impact beyond last-click, incrementality shows lift vs baseline, and costs $199-2,000/mo providing actionable insights.
C3 Metrics shines in performance marketing optimizing spend, multi-channel campaigns understanding attribution, enterprise marketing measuring complex journeys, and CMOs proving marketing ROI. Teams see results fast, often improving attribution accuracy by 40-60% and reallocating 15-25% of budget to higher-performing channels.
Ideal Customer Profile
C3 Metrics is recommended for mid-market and enterprise marketing teams running multi-channel campaigns who want accurate attribution and incrementality measurement.
Company Size:
- Mid-Market
- Enterprise
Key Features
- Multi-touch attribution tracking customer journey across all channels
- Incrementality modeling measuring true campaign lift vs baseline
- Budget optimization recommending allocation based on performance data
- Channel analytics breaking down performance by source, medium, campaign
- Integration ecosystem connecting to Google, Facebook, LinkedIn, analytics, CRM
- Custom reporting creating dashboards visualizing attribution insights
Best Use Case For C3 Metrics
C3 Metrics is a marketing attribution platform designed for multi-channel performance marketing. It provides multi-touch attribution, incrementality modeling, budget optimization, channel analytics, integration ecosystem, and custom reporting. People use C3 Metrics because it reveals true impact beyond last-click and costs $199-2,000/mo.
C3 Metrics shines in performance marketing optimizing spend, multi-channel campaigns understanding attribution, enterprise measuring journeys, and CMOs proving ROI. Teams improve attribution accuracy by 40-60%, reallocating 15-25% of budget.
Pricing
C3 Metrics offers subscription plans starting at $199/month for Starter with basic attribution, scaling to $2,000/month for Enterprise with advanced modeling and unlimited data. All plans include multi-touch attribution, channel analytics, integrations. 14-day free trial available.
Starting Price: $199/month Trial: Available, 14 days of trial
Starter
$199 Per Month
Basic multi-touch attribution, up to 10K monthly events, channel analytics, standard integrations, email support
Professional
$699 Per Month
All Starter features, 100K monthly events, incrementality modeling, budget optimization, custom reporting, priority support
Enterprise
$2,000 Per Month
All Professional features, unlimited events, advanced modeling, API access, dedicated CSM, white-glove onboarding
What are C3 Metrics alternatives?
How simple is C3 Metrics setup?
Complexity: Intermediate
C3 Metrics's implementation begins with account creation, integration connection, and first attribution reports within 1 week. For full deployment, expect 2-3 weeks to connect ad platforms (Google, Facebook, LinkedIn), integrate with analytics and CRM, configure tracking pixels and UTM parameters, set up attribution models, establish incrementality tests, create custom dashboards, and train team on insights.
Frequently Asked Questions
How to use C3 Metrics?
Create account, connect ad platforms and analytics tools, configure tracking across channels, let platform collect customer journey data, review multi-touch attribution reports, analyze incrementality lift from campaigns, optimize budget allocation based on insights, set up custom dashboards, use recommendations for spend.
How much is C3 Metrics?
C3 Metrics offers plans from $199 to $2,000/month based on monthly event volume (10K-unlimited events), features (basic vs incrementality modeling, budget optimization, API access), and support level, with all plans including multi-touch attribution.
Why choose C3 Metrics?
Improve attribution accuracy by 40-60% with multi-touch modeling beyond last-click, measure true campaign lift with incrementality testing, reallocate 15-25% of budget at $199-2,000/mo to highest-ROI channels, understand complex customer journeys across touchpoints, prove marketing ROI with data-driven insights, optimize performance based on true impact.
How does C3 Metrics work?
C3 Metrics provides marketing attribution platform, integrates with ad platforms and analytics tools, tracks customer journey across all touchpoints, applies multi-touch attribution models (linear, time-decay, position-based), measures incrementality with holdout tests, analyzes channel performance and contribution, recommends budget allocation, provides custom dashboards, then delivers actionable insights for optimizing marketing spend.
Is C3 Metrics free?
C3 Metrics offers a 14-day free trial with access to multi-touch attribution, channel analytics, and integrations but no permanent free tier. Plans start at $199/month.
How does C3 Metrics help?
- Improve attribution accuracy by 40-60% with multi-touch modeling
- Measure true campaign lift with incrementality testing
- Reallocate 15-25% of budget to highest-ROI channels
- Understand complex customer journeys at $199-2,000/mo
- Prove marketing ROI with data-driven insights
- Optimize performance based on true impact beyond last-click
Links
Visit Website: https://c3metrics.com
Pricing Summary
From: $199/month Trial: Available, 14 days of trial
Who is C3 Metrics for?
- Mid-Market
- Enterprise
Is C3 Metrics easy to use?
Complexity: Intermediate
Related Tools
- Rockerbox - Marketing attribution
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- Attributer - Attribution software
- Google Analytics 4 - Web analytics
- Segment - Customer data platform
Related Categories & Tools
marketing-analytics
Parent subcategory
Mixpanel
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