- Bombora
Bombora
Data Sources
Bombora is a B2B intent data provider that identifies companies actively researching topics related to your products through content consumption signals. It delivers value by tracking 4+ trillion annual content interactions across 5,000+ B2B websites, identifying accounts showing 3X higher buying intent based on research behavior, providing 12,000+ intent topics mapped to your ICP, syncing intent
Popular Workflows with Bombora
Intent-Driven Account Prioritization
Track 12,000+ topics → Identify 3X intent spikes → Score accounts 1-100 → Prioritize outreach to surging accounts
ABM Campaign Targeting
Identify in-market accounts → Sync to advertising platforms → Personalize messaging by research topics
How does Bombora help?
- intent data
- sales triggers
- account intelligence
- b2b signals
Pricing
Who is Bombora for?
Is Bombora easy to use?
Links
Visit WebsiteEverything You Need to Know About Bombora
Complete guide to features, pricing, integrations, and implementation
Overview
- Intent Data
- Sales Triggers
- Account Intelligence
- B2B Signals
- Buyer Intent
- Sales Intelligence
- ABM Data
- Predictive Intelligence
What is Bombora
Bombora is an intent data platform designed for enterprise sales and marketing teams, ABM practitioners, and revenue organizations who need to identify accounts actively researching solutions before competitors reach them. It provides Company Surge data tracking intent spikes across 12,000+ topics, Data Co-op aggregating signals from 5,000+ B2B publishers, integration with 6sense, Demandbase, Salesforce, and HubSpot, account-level intent scoring (1-100) based on research intensity, and weekly data refreshes identifying emerging opportunities. People use Bombora because it provides early signals of buying intent (30-90 days before purchase), enables account prioritization based on actual research behavior, and delivers 3X higher conversion rates on high-intent accounts.
Bombora shines in enterprise B2B companies running account-based strategies, sales teams prioritizing outreach to in-market accounts, marketing teams personalizing campaigns based on research topics, and RevOps building predictive models for revenue forecasting. Teams see results fast, often identifying 20-30% more qualified opportunities within first quarter and achieving 30-50% higher conversion rates on high-intent accounts. It fits smoothly into your tech stack by integrating with 6sense, Demandbase, Salesforce, HubSpot, Marketo, and LinkedIn Campaign Manager for intent-driven campaigns. Bombora is not designed for SMBs or individual prospecting but focuses on enterprise ABM and account prioritization efficiently.
Ideal Customer Profile
Bombora is recommended for enterprise B2B sales and marketing teams, ABM practitioners, and revenue organizations who want to identify and prioritize accounts showing active buying intent based on content research behavior.
Company Size:
- Mid-Market
- Enterprise
Key Features
- 4+ trillion annual content interactions tracking buying signals
- 12,000+ intent topics mapped to your products and ICP
- Company Surge identifying 3X intent spikes vs baseline
- Integration with ABM platforms (6sense, Demandbase)
- Account-level intent scoring (1-100) based on research intensity
- Weekly data refreshes with 30-90 day buying window signals
Best Use Case For Bombora
Bombora is an intent data platform designed for enterprise B2B teams who need to identify accounts actively researching solutions. It provides Company Surge data (12,000+ topics), Data Co-op (5,000+ publishers), integration with ABM platforms, account intent scoring (1-100), and weekly refreshes. People use Bombora because it provides 30-90 day early signals and delivers 3X higher conversion on high-intent accounts.
Bombora shines in enterprise ABM strategies, prioritizing outreach to in-market accounts, and personalizing campaigns based on research topics. Teams see results fast, often identifying 20-30% more qualified opportunities and achieving 30-50% higher conversion rates.
Pricing
Bombora offers enterprise subscription plans starting at $40,000/year ($3,333/month) for mid-market companies with basic intent data access and 1,000 tracked accounts, scaling to $100,000+/year for large enterprises with unlimited accounts and advanced features. All plans include Company Surge data, intent topic tracking, and basic ABM platform integration. Higher tiers add more tracked accounts, custom intent topics, and dedicated support. Demo required for trial.
Starting Price: $40,000/year ($3,333/month) Trial: Demo only, no free trial
Mid-Market
$40,000 Per Year
It includes:
- 1,000 tracked accounts
- 12,000+ intent topics
- Company Surge data
- ABM platform integration (1 platform)
- Weekly data refreshes
- Email support
Enterprise
$75,000 Per Year
It includes:
- 5,000 tracked accounts
- All Mid-Market features
- Multi-platform integration
- Custom intent topics
- Advanced analytics
- Priority support
Enterprise Plus
$100,000+ Per Year
It includes:
- Unlimited tracked accounts
- All Enterprise features
- Custom Data Co-op access
- Predictive modeling
- SLA guarantees
- Account management
Custom
Contact Sales
It includes:
- Volume-based pricing
- White-label data feeds
- Custom integrations
- Advanced security
- Dedicated support team
- Custom SLA
What are Bombora alternatives?
6sense
Account Engagement Platform
View | Pricing: Starting at $25,000/year | Trial: Demo only
Categories: Intent Data, ABM, Predictive Analytics
ZoomInfo
B2B Contact Database with Intent
View | Pricing: Starting at $15,000/year | Trial: Demo only
Categories: Sales Intelligence, Intent Data, Contact Database
Common Room
Intent & Community Signals
View | Pricing: Contact Sales | Trial: Demo only
Categories: Intent Data, Community Intelligence, Digital Signals
Demandbase
ABM Platform with Intent
View | Pricing: Contact Sales | Trial: Demo only
Categories: ABM, Intent Data, Account Intelligence
G2 Buyer Intent
Software Review Intent Data
View | Pricing: Contact Sales | Trial: Demo only
Categories: Intent Data, Review Signals, Buyer Research
TechTarget
Technology Intent Data
View | Pricing: Contact Sales | Trial: Demo only
Categories: Intent Data, Technology Focus, Content Signals
How simple is Bombora setup?
Complexity: Expert
Bombora's implementation begins with sales consultation, account scoping, and data access setup within 2-3 weeks for initial data delivery. For full deployment with ABM platform integration and sales activation, expect 4-8 weeks to map intent topics to your ICP, integrate with CRM and ABM platforms (6sense, Demandbase), configure account scoring models, train sales teams on intent signal interpretation, and optimize playbooks before scaling intent-driven outreach campaigns.
Frequently Asked Questions
How to use Bombora?
Work with Bombora sales to scope tracked accounts and intent topics, integrate with ABM platforms (6sense, Demandbase) or CRM (Salesforce, HubSpot), configure intent scoring thresholds, train sales teams to prioritize high-intent accounts, then activate campaigns targeting accounts showing 3X intent spikes.
How much is Bombora?
Bombora offers enterprise plans from $40,000 to $100,000+/year based on tracked account volume (1K-unlimited), plus custom pricing for white-label data feeds and advanced integrations.
Why choose Bombora?
Identify in-market accounts 30-90 days before purchase decisions, achieve 3X higher conversion rates on high-intent accounts, reduce sales cycles by 20-30% through perfect timing, prioritize outreach to accounts actively researching your solutions, and personalize campaigns based on actual research topics.
How does Bombora work?
Bombora tracks content consumption across 5,000+ B2B publisher websites (Data Co-op), analyzes 4+ trillion annual interactions to identify research patterns, scores accounts (1-100) based on intent topic spikes vs baseline, syncs Company Surge data to your CRM and ABM platforms weekly, then alerts sales teams when target accounts show 3X buying intent increases.
Is Bombora free?
No, Bombora is enterprise-only with plans starting at $40,000/year. Demo consultations available to evaluate fit before purchase.
How to learn Bombora?
Work with Bombora customer success team for onboarding, intent data training, ABM playbook development, sales enablement materials, and ongoing optimization support throughout your contract.
What are Bombora alternatives?
Alternatives include 6sense for account engagement platform with intent, ZoomInfo for sales intelligence with intent signals, Common Room for community and digital signals, Demandbase for ABM with intent, G2 Buyer Intent for software review signals, and TechTarget for technology-focused intent.
What are Bombora reviews?
Bombora is rated 4.1/5 on G2, praised for intent data accuracy and ABM integration, used by 2,000+ enterprise B2B companies including Cisco, Adobe, and Dell for account prioritization.
Does Bombora have an API?
Yes, Bombora offers API access on Enterprise plans with endpoints for intent data retrieval, account scoring, topic mapping, and integration with custom ABM and analytics platforms.
Does Bombora have a trial or a demo?
Bombora provides demo consultations with data samples showing intent signals for your ICP accounts before requiring annual contract commitment. No self-service free trial available.
How does Bombora help?
- Identify accounts actively researching 30-90 days before purchases
- Achieve 3X higher conversion rates on high-intent accounts
- Reduce sales cycles by 20-30% through perfect timing
- Track 4+ trillion content interactions across 5,000+ publishers
- Score accounts (1-100) based on 12,000+ intent topics
- Prioritize outreach to in-market accounts automatically
Links
Visit Website: https://bombora.com
Social:
- LinkedIn: https://www.linkedin.com/company/bombora/
- Twitter: https://twitter.com/bomborainc
Pricing Summary
From: $40,000/year ($3,333/month) Trial: Demo only, no free trial
Who is Bombora for?
- Mid-Market
- Enterprise
Is Bombora easy to use?
Complexity: Expert
Related Tools
- 6sense - ABM platform with intent
- ZoomInfo - Sales intelligence
- Common Room - Community signals
- Demandbase - ABM platform
- G2 Buyer Intent - Review signals
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66% semantic similarity
6Sense
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Lempod
Shared use cases: Personal Branding
Lempod
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