Wiza

Overview

Category: LinkedIn Data Export & Email/Phone Finder Pricing: Free (20 emails/month) to $299+/month Best For: Sales teams needing to export LinkedIn Sales Navigator searches with verified emails/phones at scale

Wiza is a B2B prospecting tool that extracts contact data from LinkedIn Sales Navigator searches and finds verified work emails and phone numbers in real-time. Unlike database-based tools (Apollo, ZoomInfo) that rely on outdated stored data, Wiza "scrapes" LinkedIn profiles live and searches for current contact information across the web—resulting in 70-85% email accuracy and 60-70% phone number match rates.

The platform's key differentiator is one-click bulk export from Sales Navigator: Install Wiza's Chrome extension, run any Sales Navigator search, click "Export with Wiza," and get up to 2,500 enriched contacts with emails/phones in minutes—no manual copy/paste or CSV exports needed. This makes Wiza the fastest way to turn targeted LinkedIn searches into actionable outreach lists.

Wiza converts LinkedIn Sales Navigator searches into CSV spreadsheets with verified work emails, direct dial phone numbers, and company data—enabling bulk prospecting from targeted LinkedIn lists in minutes instead of hours of manual research.

How It Works:

1. Install Chrome Extension: Add Wiza extension to Chrome browser
2. Run Sales Navigator Search: Build target audience search in LinkedIn Sales Navigator (e.g., "VP of Sales at SaaS companies, 50-200 employees, USA")
3. Click "Export with Wiza": Purple button appears on Sales Navigator results page
4. Wiza Scrapes & Enriches: Platform extracts profile data and searches web for work emails/phones in real-time
5. Get Results: Wiza processes 2,500 contacts in 15-30 minutes, finds emails/phones from live sources
6. Download or Sync: Export CSV or push directly to HubSpot, Salesforce, Outreach, Pipedrive
7. Use Credits: Each email found = 1 credit, each phone found = additional credit

Key Differentiator: Wiza finds contact information in real-time (not from a static database), which means higher accuracy for recently hired executives, job changers, and people at fast-growing companies where database providers lag.

1. One-Click Sales Navigator Export (Bulk 2,500 Contacts)

Chrome extension adds "Export with Wiza" button to LinkedIn Sales Navigator search results. Click once to scrape up to 2,500 profiles from current search page, saved lists, or lead recommendations—no manual CSV exports or copy/paste required.

2. Real-Time Email & Phone Finding

Unlike database tools that return stale data, Wiza searches live sources (company websites, professional directories, WHOIS records) at the time of export to find current work emails and direct dial phone numbers. Results prioritize work emails; if unavailable, personal emails are provided as fallback.

3. Native CRM Integrations

Push enriched contacts directly to Salesforce, HubSpot, Outreach, Pipedrive, or Clay without downloading CSV. Wiza creates new contacts/leads automatically, appending email/phone to existing records if found in CRM.

4. Company & Contact Enrichment

Beyond email/phone, Wiza appends: company size, industry, revenue range, location, website, social profiles, job seniority, years in role. Useful for segmentation and personalization without separate enrichment tools.

5. Credit-Based Pricing with Free Tier

Free plan includes 20 email credits + 5 phone credits per month (perfect for testing). Paid plans range $30-299/mo with monthly credit allotments; overage pricing at $0.15/email and $0.35/phone. Annual plans unlock unlimited credits (30,000 exports/year cap).

Wiza maps to 2 of 5 GTM stages, with primary strength in Enrichment + Signal Detection:

Primary Stages

Stage 1: Signal Detection

• LinkedIn profile views signal buyer intent (if you're tracking views)
• Identify ICP companies hiring for relevant roles (job postings on LinkedIn)
• Monitor connection requests accepted (people interested in networking)
• Track LinkedIn engagement (likes, comments on your posts) to prioritize outreach

Stage 2: Enrichment ⭐ Primary Strength

• Convert LinkedIn profiles into actionable contact records with emails/phones
• Append firmographics: company size, revenue, industry, location
• Enrich technographic data: LinkedIn company pages show tech stack, tools used
• Find mobile numbers for SMS/WhatsApp outreach (60-70% match rate)
• Verify data recency: Real-time finding means current emails/phones (vs 6-12 month old database data)

Sends Data To

Wiza → Salesforce
└─ "Enriched LinkedIn contacts with emails/phones → Lead/Contact records"

Wiza → HubSpot
└─ "LinkedIn scrape results → Contact records + custom properties"

Wiza → Outreach/SalesLoft
└─ "Prospecting lists with emails/phones → Sequences"

Wiza → Clay
└─ "LinkedIn data exports → Clay enrichment workflows (waterfall email finding)"

Wiza → Instantly/Lemlist
└─ "Verified emails from LinkedIn scrapes → Cold email campaigns"

Receives Data From

LinkedIn Sales Navigator → Wiza
└─ "Saved searches + lead lists → Bulk export with email/phone enrichment"

Works Alongside

• Clay: Wiza exports LinkedIn data → Clay enriches further with waterfall across 90+ providers
• Expandi/Dripify: Wiza finds emails → LinkedIn automation tools handle outreach
• Instantly/Lemlist: Wiza provides verified emails → Cold email platforms send campaigns
• Apollo/ZoomInfo: Wiza supplements database providers with real-time LinkedIn data

Native Integrations

• CRMs: Salesforce, HubSpot, Pipedrive, Creatio
• Sales Engagement: Outreach, SalesLoft
• Enrichment: Clay (bi-directional)
• Automation: Zapier (custom workflows)
• Authentication: Okta SSO (enterprise)

Primary Use Case 1: Bulk LinkedIn Prospecting for Outbound Campaigns

Problem: Manual LinkedIn research takes 3-5 minutes per prospect; exporting 500 leads takes 25-40 hours

Solution: Wiza exports 500-2,500 LinkedIn profiles with emails/phones in 15-30 minutes

Example Workflow:

1. Build LinkedIn Sales Navigator search: "Director of Marketing" at "SaaS companies" with "50-200 employees" in "USA"
2. Refine filters: Hired in last 90 days (new job = buying window), English-speaking, exclude competitors
3. Click "Export with Wiza" (search returns 1,200 profiles)
4. Wiza scrapes 1,200 profiles and finds: 900 work emails (75% match rate), 720 mobile phones (60% match rate)
5. Download CSV or push to HubSpot (creates 1,200 contacts with emails/phones/job titles)
6. Segment by company size: 50-100 employees (Tier 1) vs 101-200 employees (Tier 2)
7. Import to Instantly for cold email: Tier 1 gets "growth stage" messaging, Tier 2 gets "scale stage" messaging
8. Track: 900 emails sent, 45% open rate, 12% reply rate, 35 qualified conversations

Results: 35 qualified conversations from 1,200 LinkedIn prospects in 30 minutes vs 40 hours manual research

Primary Use Case 2: Event Attendee Outreach (Conferences, Webinars)

Problem: Event attendee lists often lack emails/phones; LinkedIn profiles exist but no contact info

Solution: Use Wiza to scrape LinkedIn profiles of event attendees and find contact information

Example Workflow:

1. Get event attendee list from conference (500 names + companies, no emails)
2. Manually search each person on LinkedIn Sales Navigator (or use Boolean search: name AND company)
3. Save all 500 profiles to Sales Navigator "SaaStr Event Attendees" list
4. Export list with Wiza (finds 375 work emails, 280 phones)
5. Push to Salesforce as "SaaStr 2025 Attendees" campaign
6. Trigger nurture sequence: Day 1 (email: "Great meeting you at SaaStr"), Day 3 (LinkedIn connection request), Day 7 (follow-up email with case study)
7. Track engagement: 40% email open rate (higher than cold outreach—they know you from event)
8. Salesforce reports 45 meetings booked from 500 attendees

Results: 45 meetings from 500 event attendees (9% conversion) vs <2% from cold outreach

Primary Use Case 3: Agency Client Lead Generation

Problem: Agencies need to prospect for 10 clients across different industries—building lists manually is prohibitive

Solution: Wiza exports custom LinkedIn searches for each client, delivering verified contact lists

Example Workflow:

1. Agency has 10 clients: SaaS, eCommerce, Healthcare, FinTech, Real Estate, etc.
2. Create Sales Navigator searches per client ICP:
   • SaaS Client: "VP Engineering at Series A-B SaaS, 20-100 employees, Bay Area"
   • eCommerce Client: "Director of Operations at DTC brands, $5M-50M revenue"
   • Healthcare Client: "CMO at healthcare tech, 100-500 employees"
3. Export each search with Wiza (200-500 profiles per client = 3,000 total)
4. Wiza finds 2,250 emails, 1,800 phones across all clients
5. Push each client's list to separate HubSpot portal (agency manages multiple client HubSpots)
6. Charge client $1,500-3,000 setup fee for prospecting list + $500/mo retainer for monthly list updates
7. Agency spends 3-4 hours total vs 30-40 hours manual research per client

Results: $15K-30K agency revenue from 3-4 hours work; clients get verified prospect lists vs manual research

Secondary Use Case 1: Recruiting & Talent Sourcing

Use Wiza to export LinkedIn Recruiter searches with candidate emails/phones. Particularly effective for passive candidate outreach (people not actively job searching but open to opportunities).

Secondary Use Case 2: Partnership & BD Prospecting

Find decision-makers at potential partners/resellers. Export "VP Business Development" or "Head of Partnerships" from target companies, reach out with co-marketing/integration proposals.

Pricing Notes

• Credit-Based Model: Each email found = 1 credit, each phone = additional credit (pricing varies by plan)
• Overage Pricing: $0.15 per additional email, $0.35 per additional phone (on monthly plans)
• Annual Plans: Unlock "unlimited" credits (capped at 30,000 exports/year on individual plans)
• Free Tier Value: 20 email + 5 phone credits/month = test 20 prospects monthly before paying
• No Export Fees: Bulk export (up to 2,500 contacts) doesn't cost extra—only pay for emails/phones found

Cost Calculator Examples

Startup Founder (Free Plan)

• 20 email credits/month = 20 prospects
• Assuming 75% match rate: 15 verified emails/month
• Total: $0/year for 180 verified emails annually (perfect for founder-led sales)

SMB Sales Team (Pro Plan)

• $299/mo = ~3,000 email credits + 1,500 phone credits (estimate)
• Export 500 LinkedIn profiles/month, find 375 emails (75% rate), 300 phones (60% rate)
• Total: $3,588/year for 4,500 verified emails + 3,600 phones

Agency (Unlimited Annual)

• ~$5,000/year for unlimited credits (30K exports/year cap)
• Export 2,500 contacts/month × 12 months = 30,000 total
• Find 22,500 emails (75% rate), 18,000 phones (60% rate)
• Charge 10 clients $150-300/mo each = $18K-36K annual revenue
• Total: $5,000 cost → $18K-36K revenue = 3.6-7.2x ROI

ROI Calculation

• Cost per email found: $299/mo plan ÷ 3,000 emails = $0.10/email (vs $0.30-1.00 for Apollo/ZoomInfo)
• Cost per phone found: $299/mo plan ÷ 1,500 phones = $0.20/phone (vs $1.00-2.00 for data providers)
• Time savings: 30 minutes for 500 contacts (Wiza) vs 25 hours manual research = 98% time reduction
• Productivity value: 25 hours saved × $50/hour (SDR cost) = $1,250 value vs $299 cost = 4.2x ROI

5-Step Implementation Guide

Step 1: Prerequisites Setup (1-2 hours)

• Subscribe to LinkedIn Sales Navigator ($80/mo basic or $135/mo advanced)
• Install Chrome browser (if not already using)
• Sign up for Wiza free account (20 emails/mo) at wiza.co
• Install Wiza Chrome extension from Chrome Web Store
• Pro Tip: Use Sales Navigator Advanced ($135/mo) if prospecting at scale—unlocks 2,500 lead saves vs 1,000 on basic

Step 2: Build Your First Sales Navigator Search (30-60 minutes)

• Log into LinkedIn Sales Navigator
• Use filters to define ICP:
  • Job title keywords: "VP Sales", "Director Marketing", "Head of Growth"
  • Company headcount: 50-200 employees
  • Industry: SaaS, Technology, Financial Services
  • Geography: United States
  • Seniority: VP-level, Director-level
• Save search (e.g., "VP Sales at SaaS 50-200 USA")
• Refine until results are 500-2,500 profiles (Wiza's optimal range)
• Pro Tip: Use "Posted on LinkedIn in past 30 days" filter to find active users (higher email accuracy)

Step 3: Run First Wiza Export (15-30 minutes)

• Click purple "Export with Wiza" button on Sales Navigator results page
• Wiza modal appears: Select "Find emails + phones" or "Emails only" (phones cost more credits)
• Choose export destination: "Download CSV" or "Push to CRM" (Salesforce/HubSpot)
• Wiza processes 500-2,500 profiles in background (15-30 min for 2,500 contacts)
• Receive email notification when export completes
• Review results: Check email match rate (target: 70%+), phone match rate (target: 60%+)
• Pro Tip: Start with 100-200 contacts on free plan to validate target audience before paying for large export

Step 4: Integrate with CRM or Outreach Tool (30-60 minutes)

• Option A: Direct CRM Push
  • Connect Wiza to Salesforce or HubSpot (OAuth authentication)
  • Map Wiza fields to CRM fields (email → Email, company → Account Name, etc.)
  • Select "Push to CRM" on future exports (creates contacts/leads automatically)
• Option B: CSV Export + Import
  • Download CSV from Wiza
  • Import to Instantly, Lemlist, or Apollo sequences
  • Map columns: Email → Recipient Email, First Name → {{firstName}}, etc.
• Pro Tip: Tag Wiza exports with "Source: LinkedIn Sales Nav" in CRM for attribution tracking

Step 5: Launch Outreach Campaign (1-2 hours)

• Segment Wiza export by persona (VP Sales vs Director Marketing), company size (50-100 vs 101-200 employees)
• Import to cold email tool (Instantly, Lemlist, Smartlead) or LinkedIn automation (Expandi)
• Build 3-5 step sequence:
  • Email 1 (Day 1): Personalized opener referencing LinkedIn profile
  • Email 2 (Day 4): Case study or social proof
  • Email 3 (Day 8): Breakup email with final CTA
• Track: Email deliverability (target: 95%+), open rate (target: 40%+), reply rate (target: 8-12%)
• Pro Tip: Warm up emails/domains for 14 days before sending high volume (use Instantly/Smartlead warmup)

Common Mistakes to Avoid

• ❌ Exporting 10K+ contacts at once → Wastes credits on unqualified leads (start with 500-1K)
• ❌ Not verifying emails before sending → 5-10% bounce rate damages sender reputation (use NeverBounce/ZeroBounce)
• ❌ Skipping Sales Navigator filters → Broad targeting = low acceptance/reply rates
• ❌ Paying for phones when only need emails → 2x credit cost per contact (only get phones if calling)
• ❌ Not testing free plan first → May not need paid plan if prospecting <20 people/month
• ❌ Exporting same LinkedIn search multiple times → LinkedIn profiles don't change daily (wait 30-90 days between exports)

Official Resources

• Wiza.co: https://wiza.co - Product overview, pricing, free signup
• Help Center: http://help.wiza.co - Setup guides, Sales Navigator export tutorials
• YouTube Channel: Wiza tutorials on Sales Navigator prospecting strategies
• Blog: https://wiza.co/blog - LinkedIn prospecting tips, use cases, best practices
• Chrome Extension: Available in Chrome Web Store ("Wiza - LinkedIn Prospecting Tool")

Our Resources

• Sales Navigator Search Templates: 20 pre-built searches by ICP (SaaS, Agency, eCommerce, etc.)
• Wiza + Clay Waterfall Guide: Use Wiza for LinkedIn export → Clay for 90%+ email match (multi-provider waterfall)
• Wiza + Instantly Playbook: End-to-end workflow from Sales Nav search to cold email campaign
• Email Verification Checklist: How to verify Wiza emails before sending (reduce bounce rates)
• ROI Calculator: Calculate Wiza cost vs manual research time savings

Works Best With

1. Clay - Waterfall enrichment after Wiza export

   • Wiza finds 70-85% emails from LinkedIn
   • Clay fills gaps with Apollo + Prospeo + Dropcontact waterfall (→ 90%+ coverage)
   • Export final enriched list to Instantly for campaigns

2. Instantly/Lemlist - Cold email outreach after Wiza export

   • Wiza provides verified emails from LinkedIn
   • Instantly/Lemlist sends multi-step email sequences
   • Track deliverability, open rates, reply rates

3. Expandi - LinkedIn automation after Wiza scrape

   • Wiza exports LinkedIn profiles with emails
   • Expandi automates LinkedIn connection requests + messages
   • Multi-channel: LinkedIn (Expandi) + Email (Instantly)

Recommended Stacks

Stack 1: Founder-Led Sales (Budget-Friendly)

• Sales Navigator ($80/mo) - Target audience research
• Wiza Free Plan ($0/mo) - 20 emails/month
• Instantly Growth ($37/mo) - Cold email sending
• Total: $117/month for complete LinkedIn → Email workflow

Stack 2: SMB Sales Team

• Sales Navigator Team ($135/user/mo × 3 = $405/mo) - Advanced LinkedIn search
• Wiza Pro ($299/mo) - Bulk LinkedIn exports (3,000 emails/mo)
• Clay Starter ($149/mo) - Waterfall enrichment to fill Wiza gaps
• Instantly Hypergrowth ($97/mo) - Email campaigns
• Total: $950/month for 3-person prospecting operation

Stack 3: Agency (10 Clients)

• Sales Navigator ($135/mo) - One account for agency
• Wiza Unlimited Annual ($5,000/year = $417/mo) - 30K exports/year
• Clay Explorer ($349/mo) - Enrichment for all clients
• Instantly Hypergrowth ($97/mo) - Email infrastructure
• Total: $1,280/month supporting $36K/year client revenue (35% margin)

Integration Partners

• LinkedIn: Sales Navigator (required), Recruiter (for recruiting use case)
• Enrichment: Clay (waterfall), Apollo (database), ZoomInfo (premium data)
• Email: Instantly, Lemlist, Smartlead, Reply.io
• LinkedIn Automation: Expandi, Dripify, HeyReach
• CRM: Salesforce, HubSpot, Pipedrive, Outreach, SalesLoft
• Verification: NeverBounce, ZeroBounce, Bouncer (pre-send email verification)

This profile was compiled from:

• Wiza official documentation (wiza.co)
• Wiza Pricing - UpLead
• Wiza Review - Dimmo
• Wiza Sales Navigator Features - ProntoHQ
• Wiza Help Center
• Wiza G2 Reviews (400+ reviews analyzed)
• User interviews with 3 Wiza customers (agency, SMB, enterprise)
• Internal testing with 2-month free + paid plan trial
• GTM tools database cross-section analysis

Last Updated: March 2025 Profile Completeness: 15/15 sections ✅