Tray.io
integration
Tray.io is an AI-augmented iPaaS platform with Merlin AI for flow building, 700+ app connectors, and Tray Embedded for white-label integrations. Distinguished by AI-forward approach vs legacy enterprise platforms. Designed for mid-market and enterprise teams ($10M-500M revenue) at $500-2,500/month.
How does Tray.io help?
Pricing
Who is Tray.io for?
Is Tray.io easy to use?
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Visit WebsiteEverything You Need to Know About Tray.io
Complete guide to features, pricing, integrations, and implementation
Overview
Tray.io is an AI-augmented iPaaS platform with Merlin AI for flow building, 700+ app connectors, and Tray Embedded for white-label integrations. Distinguished by AI-forward approach vs legacy enterprise platforms. Designed for mid-market and enterprise teams ($10M-500M revenue) at $500-2,500/month.
Quick Facts:
- Category: AI-Augmented iPaaS (Integration Platform as a Service)
- Pricing: $500-2,500/month ($6K-30K annually)
- Target: Mid-market and enterprise
- G2 rating: 4.6/5 (385 reviews)
- Connectors: 700+ apps
- Free trial: 7-day trial, no credit card required
What Tray.io Does
Tray.io connects 700+ apps (Salesforce, Slack, Zendesk, Google Workspace, HubSpot, Stripe) using drag-and-drop visual workflow builder with Merlin AI assistant. AI-augmented approach builds flows using natural language vs manual workflow creation. Tray Embedded offers white-label embedded iPaaS enabling product companies (SaaS platforms) to provide turn-key integrations to end-users and partner ecosystems. Task-based pricing: Pro 250K tasks ($500/mo), Team 500K tasks ($2,500/mo), Enterprise 750K tasks ($2,500+/mo) with overage charges.
Better for SMB: Zapier, Make, n8n
For 95% of teams, Tray's $500-2,500/mo pricing lacks SMB value. Save $5.4K-29.4K+ annually with these alternatives:
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Zapier ($30-600/mo): 6,000+ apps (8.5x more than Tray), no-code simplicity, transparent pricing. Perfect for SMBs connecting CRMs, marketing automation, spreadsheets. 10-60x cheaper than Tray while achieving same business outcomes.
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Make ($0-299/mo): Visual workflows with unlimited operations on free plan. Free tier vs Tray $500/mo minimum, ideal for $10K-100K revenue teams.
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n8n ($0-500/mo): Open-source, self-hostable. Free self-hosted or $60-500/mo cloud vs Tray $500-2,500/mo.
Key Features
Merlin AI: AI-Augmented Workflow Creation
Merlin AI assistant builds flows and automations using natural language—describe desired workflow and AI generates connections, logic, and transformations. This AI-augmented approach reduces implementation time vs manual workflow creation appealing to non-technical users. However, AI-generated workflows may lack nuance requiring review and refinement. Best for common use cases (sync CRM to marketing automation, route tickets to Slack) not complex enterprise logic requiring precision. Differentiates from Workato recipe-based complexity but lacks Make's visual simplicity at 1/10th price ($0-299/mo vs $500-2,500/mo).
Tray Embedded: White-Label Integration Platform
Tray Embedded enables product companies (SaaS platforms) to offer turn-key integrations to end-users and partner ecosystems without engineering burden. White-label embedded iPaaS provides native-looking integrations with Configuration Wizard, Solution instances, Custom JS, and API Suite. This embedded use case justifies $500-2,500/mo for companies monetizing integrations vs SMBs needing basic automation. However, requires Enterprise package as prerequisite creating $2,500+/mo barrier. Best for product-led companies adding integrations as feature vs teams connecting internal systems.
700+ Connectors with Advanced Customization
700+ app connectors include Salesforce, Slack, Zendesk, Google Workspace, HubSpot, Stripe with advanced API customization and deep logic capabilities. Focus on depth (custom API calls, advanced transformations) over breadth vs Zapier 6,000+ apps (8.5x more). However, most SMBs need 5-10 common connectors available on Zapier at $30-600/mo vs Tray $500-2,500/mo. Task-based pricing (250K-750K tasks per plan) with overage charges creates budget uncertainty vs Zapier/Make transparent pricing enabling cost forecasting.
Pricing
| Plan | Price | Tasks | Workspaces | Best For |
|---|---|---|---|---|
| Pro | $500/mo | 250K | 3 | Mission-critical use case within team |
| Team | $2,500/mo | 500K | 20 | Multiple use cases within department |
| Enterprise | $2,500+/mo | 750K+ | Unlimited | Large organizations, Tray Embedded |
Pricing notes:
- Task = workflow step (core pricing metric)
- Overage charges for exceeding task limits (budget uncertainty)
- Free trial: 7 days, no credit card required
- Embedded Bundle: Requires Enterprise prerequisite ($2,500+/mo)
Better alternatives: Zapier ($30-600/mo), Make ($0-299/mo), n8n ($0-500/mo) save $5.4K-29.4K+ annually (10-60x cheaper) with transparent pricing.
Pros & Cons
Advantages
Merlin AI
AI-augmented workflow creation using natural language reducing implementation time vs manual workflows
Tray Embedded
White-label embedded iPaaS for product companies offering integrations to customers
Modern Interface
Drag-and-drop visual builder with AI assistance vs Workato recipe-based complexity
Disadvantages
Enterprise Pricing
$500-2,500/mo ($6K-30K annually) vs Zapier $30-600/mo, Make $0-299/mo (10-60x cost difference)
Task-Based Uncertainty
Overage charges for exceeding limits creating budget unpredictability vs Zapier/Make transparent pricing
Limited Validation
Lacks Gartner Magic Quadrant Leader recognition vs Workato 6 consecutive years <!-- ============================================ --> <!-- SECTION 6: ALTERNATIVES --> <!-- Word count: 100-150 words --> <!-- ============================================ -->
Alternatives
Frequently Asked Questions
Is Tray.io worth it?
Tray.io is worth it for mid-market/enterprise teams ($10M-500M revenue) with specific use cases: (1) Building product integrations (Tray Embedded white-label iPaaS), (2) Prioritizing AI-assisted workflow creation (Merlin AI reducing implementation time), (3) Budget allowing $500-2,500/mo without requiring Gartner validation. For 95% of teams: use Zapier ($30-600/mo with 6,000+ apps), Make ($0-299/mo visual workflows), or n8n ($0-500/mo open-source) saving $5.4K-29.4K+ annually while achieving same business automation outcomes.
How much does Tray.io cost?
Tray.io costs $500/month (Pro: 250K tasks, 3 workspaces), $2,500/month (Team: 500K tasks, 20 workspaces), or $2,500+/month (Enterprise: 750K+ tasks, unlimited workspaces, Tray Embedded). Task = workflow step. Overage charges apply when exceeding limits creating budget uncertainty. Free trial: 7 days, no credit card required.
What's the best Tray.io alternative?
Zapier ($30-600/mo) is the best alternative with 6,000+ apps (8.5x more than Tray), no-code simplicity, and transparent pricing—10-60x cheaper. Make ($0-299/mo) works for visual workflows with free unlimited operations. n8n ($0-500/mo) best for open-source self-hosted control.
Does Tray.io have Merlin AI?
Yes, Tray.io features Merlin AI—AI-augmented assistant building flows and automations using natural language. Describe desired workflow and AI generates connections, logic, and transformations reducing implementation time vs manual workflow creation. However, AI-generated workflows may lack nuance requiring review.
What is Tray Embedded?
Tray Embedded is white-label embedded iPaaS enabling product companies (SaaS platforms) to offer turn-key integrations to end-users and partner ecosystems. Includes Configuration Wizard, Solution instances, Custom JS, and API Suite providing native-looking integrations without engineering burden. Requires Enterprise package prerequisite ($2,500+/mo).
Resources
Sources:
- Pricing | AI-ready integration & automation platform | Tray.ai
- Tray.io 2025 Pricing, Features, Reviews & Alternatives | GetApp
- Tray.io: Understanding What Customers Pay | Spendflo Blog
- iPaaS Comparison 2025: These Are The 5 Best Tools | 0hands
- n8n vs Zapier vs Workato vs Tray.io | Nikhil R
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