Second Nature

Second Nature

sales coaching

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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AI Role-Play Platform for Sales Training & Coaching

Sales Coaching

Complete Profile Guide

Everything You Need to Know About Second Nature

Complete guide to features, pricing, integrations, and implementation

Overview

  • Sales Coaching
  • AI Role-Play
  • Sales Training
  • Conversational AI
  • Sales Enablement
  • Rep Onboarding
  • Performance Analytics
  • Sales Readiness

What is Second Nature

Second Nature is an AI role-play platform designed for sales leaders, enablement teams, and managers who want to scale sales coaching and accelerate rep ramp time through AI-powered practice simulations. It provides AI buyer personas engaging in realistic sales conversations, performance scoring analyzing talk time, filler words, objection handling, and pitch quality, personalized coaching feedback identifying specific improvement areas for each rep, progress tracking monitoring readiness and skill development over time, and integration with Salesforce, Gong, and LMS tools for unified enablement. People use Second Nature because AI simulations scale practice without manager bandwidth, reps can practice unlimited times privately, and costs $99-299/user/mo instead of hiring dedicated coaches or reducing manager capacity.

Second Nature shines in sales teams onboarding 5+ new reps per quarter, enablement teams scaling coaching across distributed teams, managers wanting objective performance metrics, and companies prioritizing rep readiness and skill development. Teams see results fast, often ramping new reps 40-50% faster and improving win rates by 15-25% through consistent practice. It fits smoothly into your tech stack by integrating with Salesforce, Gong, Chorus, and LMS platforms for unified training workflows. Second Nature is not designed for product training but focuses on conversational skills and pitch practice efficiently.

Ideal Customer Profile

Second Nature is recommended for mid-market and enterprise sales teams who want to scale sales coaching and accelerate rep ramp time through AI-powered role-play simulations without manager bandwidth constraints.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • AI buyer personas engaging in realistic sales conversations for practice
  • Performance scoring analyzing talk time, filler words, objection handling
  • Personalized coaching feedback identifying improvement areas for each rep
  • Progress tracking monitoring readiness and skill development over time
  • Integration with Salesforce, Gong, Chorus, and LMS tools
  • Custom scenarios tailored to company pitch and objections

Best Use Case For Second Nature

Second Nature is an AI role-play platform designed for sales leaders who want to scale coaching and accelerate rep ramp through AI simulations. It provides AI buyer personas, performance scoring (talk time, objections), personalized coaching, progress tracking, and integration with Salesforce/Gong/LMS. People use Second Nature because AI scales practice without manager bandwidth and costs $99-299/user/mo.

Second Nature shines in teams onboarding 5+ reps per quarter, enablement scaling coaching across distributed teams, managers wanting objective metrics, and companies prioritizing readiness. Teams see results fast, ramping reps 40-50% faster and improving win rates by 15-25%.

Pricing

Second Nature offers subscription plans starting at $99/user/month for the Professional plan with core AI role-play, scaling to $299/user/month for Enterprise with custom scenarios and advanced analytics. All plans include AI buyer personas, performance scoring, personalized coaching, and progress tracking. Higher tiers add custom scenarios, integrations, and dedicated support. 14-day free trial available.

Starting Price: $99/user/month Trial: Available, 14 days of trial

Professional

$99 Per User, Per Month

It includes:

  • AI buyer personas
  • Performance scoring
  • Personalized coaching
  • Progress tracking
  • Standard scenarios
  • Email support

Team

$199 Per User, Per Month

It includes:

  • All Professional features
  • Custom scenarios (up to 5)
  • Team analytics
  • Manager dashboard
  • Integration with LMS
  • Priority support

Enterprise

$299 Per User, Per Month

It includes:

  • All Team features
  • Unlimited custom scenarios
  • Salesforce & Gong integration
  • Advanced analytics
  • API access
  • Dedicated support

What are Second Nature alternatives?

Gong

Revenue Intelligence

View | Pricing: Contact Sales | Trial: Demo only

Categories: Conversation Intelligence, Sales Coaching, Deal Intelligence

Chorus

Conversation Intelligence

View | Pricing: Contact Sales | Trial: Demo only

Categories: Meeting Intelligence, Sales Coaching, ZoomInfo Platform

Mindtickle

Sales Readiness Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Enablement, Training, Coaching

Allego

Sales Enablement

View | Pricing: Contact Sales | Trial: Demo only

Categories: Video Coaching, Content Management, Training

Highspot

Sales Enablement

View | Pricing: Contact Sales | Trial: Demo only

Categories: Content Management, Training, Sales Readiness

Quantified

AI Sales Coaching

View | Pricing: Starting at $100/user/month | Trial: Available, 14 days free

Categories: AI Role-Play, Sales Coaching, Conversational AI

How simple is Second Nature setup?

Complexity: Intermediate

Second Nature's implementation begins with account creation, scenario selection, and first AI role-play within 1-2 hours. For full deployment with custom scenarios, expect 2-3 weeks to configure AI buyer personas and conversation scenarios, customize scenarios matching company pitch and objections, integrate with Salesforce, Gong, or LMS for data sync, train sales managers on coaching dashboard and analytics, onboard reps to practice platform, and establish coaching workflows before scaling training programs.

Frequently Asked Questions

How to use Second Nature?

Create account, select or create conversation scenarios, train reps to use AI role-play interface, have reps practice conversations with AI buyer personas, review performance scoring and coaching feedback, track progress in manager dashboard, identify improvement areas, integrate with Salesforce or Gong for unified data, establish regular practice cadence.

How much is Second Nature?

Second Nature offers plans from $99 to $299/user/month based on features (standard vs custom scenarios, team analytics, integrations), with all plans including AI buyer personas, performance scoring, and personalized coaching.

Why choose Second Nature?

Ramp new reps 40-50% faster with unlimited AI practice, improve win rates by 15-25% through consistent coaching, scale coaching without manager bandwidth constraints, provide objective performance metrics (talk time, objections), practice unlimited times privately without embarrassment, and pay $99-299/user/mo instead of hiring dedicated coaches.

How does Second Nature work?

Second Nature provides AI buyer personas trained on realistic sales conversations, engages reps in interactive role-play simulations, analyzes performance with AI scoring metrics (talk time, filler words, objection handling), generates personalized coaching feedback identifying improvement areas, tracks progress over time, integrates with CRM and conversation intelligence tools, then delivers scalable sales training and readiness platform.

Is Second Nature free?

Second Nature offers a 14-day free trial with access to AI role-play, performance scoring, personalized coaching, and progress tracking but no permanent free tier. Plans start at $99/user/month.

How to learn Second Nature?

Use Second Nature's help center, sales coaching guides, scenario customization tutorials, manager dashboard documentation, and customer success team for implementation and optimization assistance.

What are Second Nature alternatives?

Alternatives include Gong for revenue intelligence with coaching, Chorus for conversation intelligence, Mindtickle for sales readiness platform, Allego for video coaching, Highspot for sales enablement, and Quantified for AI sales coaching.

What are Second Nature reviews?

Second Nature is rated 4.6/5 on G2, praised for AI realism, ramp time acceleration, and coaching scalability, used by enterprise sales teams for rep training and readiness.

Does Second Nature have an API?

Yes, Second Nature offers REST API access on Enterprise plans with endpoints for user management, performance data, scenario configuration, and integration with custom LMS and enablement platforms.

Does Second Nature have a trial or a demo?

Second Nature provides a 14-day free trial with full access to AI role-play, performance scoring, personalized coaching, progress tracking, and manager dashboard before requiring payment.

How does Second Nature help?

  • Ramp new reps 40-50% faster with unlimited AI practice simulations
  • Improve win rates by 15-25% through consistent coaching and readiness
  • Scale coaching without manager bandwidth constraints or hiring coaches
  • Provide objective performance metrics (talk time, filler words, objections)
  • Practice unlimited times privately without embarrassment or scheduling
  • Pay $99-299/user/mo instead of dedicated coaching staff or reduced capacity

Pricing Summary

From: $99/user/month Trial: Available, 14 days of trial

Who is Second Nature for?

  • Mid-Market
  • Enterprise

Is Second Nature easy to use?

Complexity: Intermediate

  • Gong - Revenue intelligence
  • Chorus - Conversation intelligence
  • Mindtickle - Sales readiness
  • Allego - Video coaching
  • Highspot - Sales enablement

Ready to implement Second Nature in your GTM stack?

Let our experts help you set up and optimize Second Nature for maximum impact on your revenue operations.

Second Nature Review for B2B SaaS | GTMLabz | GTMLabz