Rows

Rows

spreadsheet automation

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Spreadsheet with Built-In Data APIs & Automation

Workflow AutomationData Enrichment

Complete Profile Guide

Everything You Need to Know About Rows

Complete guide to features, pricing, integrations, and implementation

Overview

  • Spreadsheet Platform
  • Data Enrichment
  • Workflow Automation
  • No-Code Tool
  • Sales Operations
  • Data Integration
  • Spreadsheet Automation
  • API Spreadsheet

What is Rows

Rows is a modern spreadsheet platform designed for sales ops, RevOps, and data-savvy teams who want to enrich, analyze, and automate data operations without leaving spreadsheets. It provides spreadsheet with 50+ built-in integrations (APIs for Clearbit, Hunter, LinkedIn, OpenAI), enrichment formulas enriching emails, phone numbers, and firmographics in cells, workflow automation triggering actions based on data changes, AI assistant analyzing data and generating insights within sheets, and bidirectional CRM sync connecting Salesforce, HubSpot, Pipedrive. People use Rows because it brings API power into familiar spreadsheet interface, eliminates copy-paste between tools, and offers free tier for small teams instead of paying $100-500/mo for separate enrichment subscriptions.

Rows shines in sales ops building custom enrichment workflows, RevOps automating data operations without engineering, agencies managing data for multiple clients in spreadsheets, and teams wanting data enrichment without learning new tools. Teams see results fast, often automating first workflow within 1 hour and saving 10-15 hours per week on manual data operations. It fits smoothly into your tech stack as spreadsheet replacement with native CRM and API integrations for unified data workflows. Rows is not designed for complex enterprise ETL but focuses on accessible spreadsheet-based automation efficiently.

Ideal Customer Profile

Rows is recommended for sales ops, RevOps, and data-savvy teams who want to enrich and automate data operations within familiar spreadsheet interface without learning new tools.

Company Size:

  • Startups
  • SMBs

Key Features

  • Spreadsheet with 50+ built-in APIs (Clearbit, Hunter, LinkedIn, OpenAI)
  • Enrichment formulas enriching emails, phone, firmographics directly in cells
  • Workflow automation triggering actions based on data changes
  • AI assistant analyzing data and generating insights within sheets
  • Bidirectional CRM sync connecting Salesforce, HubSpot, Pipedrive
  • Free tier for unlimited sheets and basic API calls

Best Use Case For Rows

Rows is a modern spreadsheet platform designed for sales ops who want to enrich and automate data within familiar spreadsheet interface. It provides spreadsheet with 50+ built-in APIs, enrichment formulas, workflow automation, AI assistant, and bidirectional CRM sync. People use Rows because it brings API power into spreadsheets and offers free tier instead of $100-500/mo enrichment subscriptions.

Rows shines in sales ops building enrichment workflows, RevOps automating data operations, agencies managing client data, and teams wanting enrichment without new tools. Teams see results fast, automating first workflow in 1 hour and saving 10-15 hours per week.

Pricing

Rows offers a freemium model starting with a free tier for unlimited sheets and basic API usage, scaling to $49/month for teams with advanced automation and higher API limits. All plans include spreadsheet, built-in integrations, and enrichment formulas. Higher tiers add more API calls, automation triggers, and team collaboration. Free tier available permanently.

Starting Price: $0 (Free tier with basic API usage) Trial: Available, Free tier with limitations

Free

$0 Per Month

It includes:

  • Unlimited sheets
  • 50+ built-in integrations
  • Basic API calls (500/month)
  • Enrichment formulas
  • AI assistant (basic)
  • Community support

Plus

$49 Per Month

It includes:

  • All Free features
  • 5,000 API calls/month
  • Advanced automation
  • Workflow triggers
  • Priority integrations
  • Email support

Pro

$99 Per Month

It includes:

  • All Plus features
  • 20,000 API calls/month
  • Custom automations
  • CRM sync (bidirectional)
  • Team collaboration
  • Priority support

Enterprise

Contact Sales

It includes:

  • Unlimited API calls
  • Advanced security
  • SSO & SAML
  • Dedicated support
  • Account management
  • Custom integrations

What are Rows alternatives?

Google Sheets

Cloud Spreadsheet

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Spreadsheet, Cloud Storage, Collaboration

Airtable

Flexible Database

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Database, No-Code, Collaboration

Notion

All-in-One Workspace

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Workspace, Database, Collaboration

Clay

Waterfall Enrichment Platform

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Data Enrichment, Waterfall, AI Research

Zapier Tables

Database with Automation

View | Pricing: Starting at $20/month | Trial: Available, Free tier

Categories: Database, Workflow Automation, No-Code

Coefficient

Spreadsheet with Live Data

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Spreadsheet Sync, Data Connector, Business Intelligence

How simple is Rows setup?

Complexity: Beginner

Rows' implementation begins with account creation and first spreadsheet with enrichment formula within 10 minutes. For full deployment with automated workflows, expect 1-2 days to explore 50+ built-in integrations, set up enrichment formulas for common data operations, create workflow automation triggers, integrate with CRM for bidirectional sync, and train team on formula library before scaling automated data operations.

Frequently Asked Questions

How to use Rows?

Create account, open new spreadsheet, use built-in formulas to enrich data (e.g., =HUNTER_EMAIL("example.com")), connect APIs for data import (Clearbit, LinkedIn), set up automation triggers, sync with CRM bidirectionally, Rows handles enrichment and workflows automatically.

How much is Rows?

Rows offers a free tier with 500 API calls/month, scaling to $49-$99/month based on API volume (5K-20K) and automation features, plus custom Enterprise pricing for unlimited calls and advanced integrations.

Why choose Rows?

Build custom enrichment workflows in minutes without code, reduce context-switching between 5-8 tools, automate data operations saving 10-15 hours per week, use familiar spreadsheet interface with API power, start free with unlimited sheets, and access 50+ built-in data source integrations.

How does Rows work?

Rows provides spreadsheet interface with built-in integration formulas, executes API calls directly from cells using formulas (e.g., =CLEARBIT_COMPANY("domain.com")), automates workflows based on data changes, analyzes data using AI assistant, syncs bidirectionally with CRM, then delivers enriched data and automated operations within familiar spreadsheet environment.

Is Rows free?

Yes, Rows offers a permanent free tier with unlimited sheets and 500 API calls/month for basic enrichment operations. Paid plans start at $49/month for 5,000 API calls and advanced automation.

How to learn Rows?

Use Rows' template library, formula documentation, integration guides, automation tutorials, video walkthroughs, and community forum for implementation assistance.

What are Rows alternatives?

Alternatives include Google Sheets for cloud spreadsheet, Airtable for flexible database, Notion for all-in-one workspace, Clay for waterfall enrichment, Zapier Tables for database with automation, and Coefficient for spreadsheet sync.

What are Rows reviews?

Rows is rated 4.5/5 on review sites, praised for ease of use, API integration quality, and familiar spreadsheet interface, used by sales ops teams building enrichment workflows without learning new tools.

Does Rows have an API?

Yes, Rows offers REST API access with endpoints for spreadsheet data manipulation, automation trigger management, and integration with custom data pipelines and applications.

Does Rows have a trial or a demo?

Rows provides a permanent free tier with unlimited sheets and 500 API calls/month for unlimited testing. Paid plans can be upgraded from free tier without requiring credit card.

How does Rows help?

  • Build custom enrichment workflows in minutes without code
  • Reduce context-switching between 5-8 separate tools
  • Automate data operations saving 10-15 hours per week
  • Use familiar spreadsheet interface with 50+ built-in APIs
  • Start free with unlimited sheets and 500 API calls/month
  • Sync data bidirectionally with CRM automatically

Pricing Summary

From: $0 (Free tier with 500 API calls/month) Trial: Available, Free tier with limitations

Who is Rows for?

  • Startups
  • SMBs

Is Rows easy to use?

Complexity: Beginner

  • Google Sheets - Cloud spreadsheet
  • Airtable - Flexible database
  • Clay - Waterfall enrichment
  • Notion - All-in-one workspace
  • Coefficient - Spreadsheet sync

Ready to implement Rows in your GTM stack?

Let our experts help you set up and optimize Rows for maximum impact on your revenue operations.

Rows Review for B2B SaaS | GTMLabz | GTMLabz