Reply

Reply

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
Claim this profile

Reply is a sales engagement platform that automates multi-channel outreach across email, LinkedIn, calls, WhatsApp, and SMS. It delivers value by enabling sales teams to create coordinated sequences spanning 5+ channels, personalizing messages at scale with AI, tracking engagement across all touchpoints, and booking 3-5X more meetings through multi-channel persistence compared to email-only outrea

LinkedIn OutreachMulti-ChannelWorkflow AutomationSales Engagement

Used in 2 workflows

Popular Workflows with Reply

Multi-Channel Outreach Sequence

Import prospects → Create email + LinkedIn + call sequence → Auto-send across channels → Track responses in unified inbox

7-14 day sequences
OrchestrationMulti-Channel

SDR Team Cadence Management

Assign leads to reps → Run parallel sequences → Monitor performance → Book meetings automatically

Ongoing
OrchestrationTeam Management
Complete Profile Guide

Everything You Need to Know About Reply

Complete guide to features, pricing, integrations, and implementation

Overview

  • Sales Engagement
  • Multi-Channel Outreach
  • Email Automation
  • LinkedIn Automation
  • Sales Sequences
  • AI Personalization
  • Outbound Automation
  • Cadence Management

What is Reply

Reply is a multi-channel sales engagement tool designed for SDR teams and account executives who need to orchestrate outreach across email, LinkedIn, phone, and messaging apps. It provides sequence builder creating 7-14 touch campaigns across channels, AI-powered email writing and personalization, LinkedIn automation for connection requests and messages, sales dialer with local presence, and unified inbox managing responses from all channels. People use Reply because it enables true multi-channel persistence (email + LinkedIn + calls), increases response rates by 40-60% compared to single-channel, and manages complex outreach workflows from one platform.

Reply shines in B2B sales requiring multiple touchpoints to engage prospects, SDR teams running account-based campaigns, and organizations with 5-50 sales reps needing centralized cadence management. Teams see results fast, often booking 20-40 meetings per month per rep and reducing time spent managing outreach by 50% through automation. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, Pipedrive, and enrichment tools like Clay for unified pipeline management. Reply is not designed for simple email-only campaigns but focuses on complex multi-channel sequences efficiently.

Ideal Customer Profile

Reply is recommended for SDR teams, account executives, and sales managers who want to run coordinated multi-channel outreach campaigns across email, LinkedIn, calls, and messaging platforms.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • Multi-channel sequences across email, LinkedIn, calls, WhatsApp, SMS
  • AI-powered email writing and personalization at scale
  • LinkedIn automation for connection requests and messaging
  • Built-in sales dialer with local presence and call recording
  • Unified inbox managing responses across all channels
  • CRM integration with Salesforce, HubSpot, Pipedrive

Best Use Case For Reply

Reply is a multi-channel sales engagement tool designed for SDR teams who need orchestrated outreach across email, LinkedIn, phone, and messaging apps. It provides sequence builder creating 7-14 touch campaigns, AI-powered personalization, LinkedIn automation, sales dialer, and unified inbox. People use Reply because it enables true multi-channel persistence and increases response rates by 40-60%.

Reply shines in B2B sales requiring multiple touchpoints, SDR teams running account-based campaigns, and organizations with 5-50 reps. Teams see results fast, often booking 20-40 meetings per month per rep and reducing time managing outreach by 50%.

Pricing

Reply offers subscription plans starting at $60/user/month for the Starter plan with email and LinkedIn automation, scaling up to $90/user/month for Professional with full multi-channel and advanced features. All plans include email sequences, basic LinkedIn automation, and CRM integration. Higher tiers add sales dialer, WhatsApp/SMS, AI personalization, and team features. 14-day free trial available.

Starting Price: $60/user/month Trial: Available, 14 days of trial

Starter

$60 Per User, Per Month

It includes:

  • Email sequences
  • LinkedIn automation (basic)
  • 1,000 emails/month
  • CRM integration
  • Basic analytics
  • Email support

Professional

$90 Per User, Per Month

It includes:

  • All Starter features
  • Sales dialer with local presence
  • WhatsApp & SMS channels
  • AI email personalization
  • 5,000 emails/month
  • Priority support

Agency

$166 Per User, Per Month

It includes:

  • All Professional features
  • 50,000 emails/month
  • Team collaboration
  • White-label options
  • Advanced analytics
  • Dedicated support

Custom

Contact Sales

It includes:

  • Unlimited emails
  • Custom integrations
  • Enterprise security
  • API access
  • SLA guarantees
  • Account management

What are Reply alternatives?

Outreach

Enterprise Sales Engagement

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Engagement, Cadences, Revenue Intelligence

Salesloft

Sales Engagement Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Sales Engagement, Conversation Intelligence, Pipeline Management

Instantly

Email Outreach Platform

View | Pricing: Starting at $37/month | Trial: Available, Free tier

Categories: Email Automation, Cold Outreach, Deliverability

Lemlist

Multi-Channel Sales Engagement

View | Pricing: Starting at $69/user/month | Trial: Available, 14 days free

Categories: Email + LinkedIn, Video Personalization, Multi-Channel

SmartReach

Multi-Channel Outreach

View | Pricing: Starting at $29/user/month | Trial: Available, 14 days free

Categories: Email + LinkedIn, Sales Automation, Sequences

LaGrowthMachine

LinkedIn + Email + Twitter

View | Pricing: Starting at €60/month | Trial: Available, 14 days free

Categories: Multichannel Automation, LinkedIn Tool, Data Enrichment

How simple is Reply setup?

Complexity: Intermediate

Reply's implementation begins with quick account creation, email and LinkedIn connection, and CRM integration within 1-2 hours for basic sequences. For full multi-channel deployment, expect 1-2 weeks to configure email infrastructure, set up LinkedIn safety settings, build multi-touch sequences, integrate sales dialer, train team on multi-channel best practices, and optimize cadence performance before scaling outreach operations.

Frequently Asked Questions

How to use Reply?

Connect email, LinkedIn, and CRM accounts, build multi-channel sequences across email + LinkedIn + calls, add prospects to campaigns, Reply automates touchpoints across channels, tracks engagement, surfaces hot leads, and manages responses in unified inbox.

How much is Reply?

Reply offers plans from $60 to $166/user/month based on features (email-only, multi-channel, team collaboration), plus custom Enterprise pricing for large sales organizations and agencies.

Why choose Reply?

Run coordinated multi-channel campaigns across email + LinkedIn + calls + WhatsApp + SMS, increase response rates by 40-60% compared to email-only, book 20-40 meetings per month per rep, and manage all outreach from one platform.

How does Reply work?

Reply connects to your email, LinkedIn, phone system, and CRM, automates multi-touch sequences across channels based on your cadence design, tracks engagement and responses, uses AI to personalize messages, then surfaces hot leads and manages conversations in unified inbox.

Is Reply free?

Reply offers a 14-day free trial with access to multi-channel sequences and AI personalization but no permanent free tier. Plans start at $60/user/month after trial.

How to learn Reply?

Use Reply's knowledge base, multi-channel sequence templates, LinkedIn automation guides, sales dialer tutorials, cadence optimization best practices, and customer success support for team enablement.

What are Reply alternatives?

Alternatives include Outreach and Salesloft for enterprise sales engagement, Instantly for email-focused automation, Lemlist for multi-channel with video, SmartReach for affordable multi-channel, and LaGrowthMachine for LinkedIn + email + Twitter.

What are Reply reviews?

Reply is rated 4.5/5 on G2, praised for multi-channel capabilities, ease of use, and response rate improvements, used by SDR teams and sales organizations running coordinated outreach campaigns.

Does Reply have an API?

Yes, Reply offers REST API access on Custom plans with endpoints for sequence management, prospect data, engagement tracking, and integration with custom CRM and automation workflows.

Does Reply have a trial or a demo?

Reply provides a 14-day free trial with full access to multi-channel sequences, AI personalization, LinkedIn automation, sales dialer, and CRM integration features before requiring payment.

How does Reply help?

  • Orchestrate multi-channel sequences across email, LinkedIn, calls, WhatsApp, SMS
  • Increase response rates by 40-60% with multi-channel persistence
  • Personalize messages at scale with AI email writing
  • Book 20-40 meetings per month per rep automatically
  • Manage all responses in unified inbox across channels
  • Reduce time managing outreach by 50% through automation

Pricing Summary

From: $60/user/month Trial: Available, 14 days of trial

Who is Reply for?

  • SMBs
  • Mid-Market

Is Reply easy to use?

Complexity: Intermediate

  • Outreach - Enterprise engagement
  • Salesloft - Sales engagement
  • Instantly - Email automation
  • Lemlist - Multi-channel + video
  • LaGrowthMachine - Multichannel outreach

Ready to implement Reply in your GTM stack?

Let our experts help you set up and optimize Reply for maximum impact on your revenue operations.

Reply Review for B2B SaaS | GTMLabz | GTMLabz