LinkedIn Sales Navigator

LinkedIn Sales Navigator

linkedin prospecting

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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LinkedIn Native Prospecting & Lead Generation Platform

Lead GenerationSales EngagementLinkedIn OutreachSales Automation

Complete Profile Guide

Everything You Need to Know About LinkedIn Sales Navigator

Complete guide to features, pricing, integrations, and implementation

Overview

  • LinkedIn Prospecting
  • Lead Generation
  • B2B Prospecting
  • Sales Intelligence
  • Account-Based Prospecting
  • Relationship Selling
  • Social Selling
  • CRM Integration

What is LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn's prospecting platform designed for B2B sales professionals who want advanced search and lead intelligence. It provides advanced search enabling 40+ filters by title, company, seniority, industry, geography, lead recommendations suggesting prospects matching ICP with AI, sales insights tracking job changes, company news, content engagement, InMail messaging enabling direct outreach outside network, and CRM integration syncing with Salesforce, HubSpot, Microsoft Dynamics. People use LinkedIn Sales Navigator because advanced filters find precise prospects, intent signals prioritize warm leads, and costs $99-135/user/mo providing LinkedIn intelligence.

LinkedIn Sales Navigator shines in B2B prospecting building pipeline, ABM identifying buying committee members, outbound finding decision-makers, and relationship selling leveraging warm introductions. Teams see results fast, often identifying 200-500 qualified prospects monthly and improving response rates by 30-40% with InMail.

Ideal Customer Profile

LinkedIn Sales Navigator is recommended for B2B sales professionals across all company sizes who want advanced LinkedIn prospecting and lead intelligence.

Company Size:

  • SMBs
  • Mid-Market
  • Enterprise

Key Features

  • Advanced search enabling 40+ filters by title, company, seniority, industry
  • Lead recommendations suggesting AI-powered prospects matching ICP
  • Sales insights tracking job changes, company news, prospect engagement
  • InMail messaging enabling direct outreach to prospects outside network
  • CRM integration syncing leads and activities to Salesforce, HubSpot
  • Account lists organizing target accounts for ABM prospecting

Best Use Case For LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn's prospecting platform designed for B2B lead generation and ABM. It provides advanced search, lead recommendations, sales insights, InMail messaging, CRM integration, and account lists. People use LinkedIn Sales Navigator because advanced filters find precise prospects and costs $99-135/user/mo.

LinkedIn Sales Navigator shines in B2B prospecting building pipeline, ABM identifying committees, outbound finding decision-makers, and relationship selling. Teams identify 200-500 qualified prospects monthly, improving InMail response rates by 30-40%.

Pricing

LinkedIn Sales Navigator offers subscription plans starting at $99/month per user for Professional with core features, scaling to $135/month per user for Advanced Sales with team collaboration and enterprise features. All plans include advanced search, InMail, CRM integration. 30-day free trial available.

Starting Price: $99/month per user Trial: Available, 30 days of trial

Professional

$99 Per User, Per Month

Advanced search with 40+ filters, 20 InMail/month, lead recommendations, sales insights, CRM integration, saved searches

Team

$135 Per User, Per Month

All Professional features, 30 InMail/month, team collaboration, TeamLink introductions, usage reporting

Enterprise

Contact Sales Custom Pricing

All Team features, custom InMail, contract management, API access, dedicated support, advanced security

What are LinkedIn Sales Navigator alternatives?

How simple is LinkedIn Sales Navigator setup?

Complexity: Intermediate

LinkedIn Sales Navigator's implementation begins with subscription activation and immediate search access. For full deployment, expect 1-2 weeks to activate Sales Navigator subscription, configure advanced search filters for ICP, set up saved lead and account searches, create account lists for ABM, integrate with CRM (Salesforce, HubSpot), set up alerts for job changes and company news, train team on search and InMail best practices.

Frequently Asked Questions

How to use LinkedIn Sales Navigator?

Subscribe to Sales Navigator, configure advanced search with precise filters (title, company, seniority, industry), review AI-powered lead recommendations, save promising leads and accounts, track prospect activity with sales insights, send InMail messages to prospects, sync leads to CRM, monitor job changes and news, build pipeline systematically.

How much is LinkedIn Sales Navigator?

LinkedIn Sales Navigator offers plans from $99 to $135/month per user based on InMail credits (20-30/month), features (individual vs team collaboration, TeamLink), and enterprise capabilities, with all plans including advanced search and CRM integration. Annual commitment available at discount.

Why choose LinkedIn Sales Navigator?

Identify 200-500 qualified prospects monthly with advanced search, improve InMail response rates by 30-40% vs cold email, access 900M+ professionals at $99-135/user/mo on LinkedIn, receive intent signals from job changes and engagement, leverage warm introductions with TeamLink, sync leads to CRM automatically.

How does LinkedIn Sales Navigator work?

LinkedIn Sales Navigator provides prospecting platform, enables advanced search with 40+ filters on LinkedIn's 900M profiles, uses AI to recommend leads matching ICP, tracks prospect activity (job changes, news, content engagement), provides InMail credits for direct outreach, integrates with CRM syncing data, sends alerts on key developments, then delivers systematic LinkedIn prospecting.

Is LinkedIn Sales Navigator free?

LinkedIn Sales Navigator offers a 30-day free trial with full access to advanced search, InMail, and features but no permanent free tier. Plans start at $99/month per user.

How does LinkedIn Sales Navigator help?

  • Identify 200-500 qualified prospects monthly with advanced search
  • Improve InMail response rates by 30-40% vs cold email
  • Access 900M+ professionals on LinkedIn at $99-135/user/mo
  • Receive intent signals from job changes and engagement
  • Leverage warm introductions with TeamLink connections
  • Sync leads to CRM automatically eliminating manual entry

Pricing Summary

From: $99/month per user Trial: Available, 30 days of trial

Who is LinkedIn Sales Navigator for?

  • SMBs
  • Mid-Market
  • Enterprise

Is LinkedIn Sales Navigator easy to use?

Complexity: Intermediate

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Ready to implement LinkedIn Sales Navigator in your GTM stack?

Let our experts help you set up and optimize LinkedIn Sales Navigator for maximum impact on your revenue operations.

LinkedIn Sales Navigator Review for B2B SaaS | GTMLabz | GTMLabz