LinkedIn Sales Navigator

Overview

• Social Selling
• LinkedIn Prospecting
• Relationship Selling
• Network Mapping
• B2B Prospecting
• Sales Intelligence
• InMail Messaging
• Account-Based Selling

LinkedIn Sales Navigator is LinkedIn's premium sales tool designed for enterprise sales teams 10-100 reps, SMB organizations, and relationship-based sellers leveraging LinkedIn for prospecting. It provides 50+ advanced search filters including function, seniority level, years at current company, years of experience, company headcount, industry, geography, and keyword combinations finding decision-makers among 1+ billion LinkedIn members with precision, 50 InMail credits monthly enabling direct messaging to prospects without connections bypassing need for warm introductions (significantly more than LinkedIn Premium's 5-15 credits), TeamLink network mapping showing colleagues' connections to suggest warm introduction paths with relationship-based selling capabilities unmatched by ZoomInfo or Apollo, Account IQ with AI-generated company summaries and Lead IQ providing instant prospect insights including buyer intent signals and recent activity, real-time prospect alerts notifying when saved leads change jobs, post content, or engage with your LinkedIn activity triggering timely outreach opportunities, and CRM integration with Salesforce, HubSpot, and Microsoft Dynamics 365 syncing LinkedIn research to existing workflows with Advanced Plus plan enabling direct lead creation within CRM. People use Sales Navigator because it's essential for relationship-based enterprise selling with network mapping showing warm paths vs cold outreach, intuitive interface requires minimal training (<30 minutes for SMB average employee) vs ZoomInfo's complexity, and affordable at $80-135/user/mo annual vs ZoomInfo's $15K+ minimum, though trapped in LinkedIn's walled garden without direct email/phone contact data (must use Apollo, UpLead, or ZoomInfo for verified contacts), limited to low-volume prospecting (50-200 leads/month optimal) vs ZoomInfo's high-volume capabilities (5,000+ leads/month), and InMail credits cap outreach vs unlimited email sequences in Apollo.

LinkedIn Sales Navigator shines in relationship-based enterprise selling with complex sales cycles, warm introduction mapping via TeamLink accessing colleagues' networks, LinkedIn-centric prospecting for teams already active on platform, and low-volume strategic prospecting (50-200 leads/month) targeting specific decision-makers with personalized InMail. Sales teams see value with 312% ROI over three years (Forrester), relationship mapping unmatched by competitors, and real-time job change alerts enabling timely outreach, though high-volume prospecting teams find it limited vs ZoomInfo's 425M database and organizations needing direct contact data prefer Apollo ($49-79/user with emails/phones). It fits smoothly into Salesforce + LinkedIn + Outreach tech stacks and enterprise sales teams using relationship-based approaches. LinkedIn Sales Navigator is not designed for high-volume prospecting (5,000+ leads/month), teams needing direct email/phone contact data, or organizations preferring email-first vs social selling but focuses on LinkedIn relationship mapping exclusively.

LinkedIn Sales Navigator is built for:

• Enterprise Sales Teams: 10-100 reps using relationship-based selling for complex cycles
• Outbound SDRs: LinkedIn-focused prospecting with warm introduction paths
• Account-Based Sellers: Targeting specific companies with AI-generated insights
• Social Selling Teams: Leveraging LinkedIn network for warm intros vs cold outreach
• Strategic Prospectors: Low-volume high-value leads (50-200/month) requiring personalization

Company Size:

• SMB (10-50 employees, relationship-based approach)
• Mid-Market (50-500 employees, mixed outbound strategies)
• Enterprise (500+ employees, complex sales cycles)

For LinkedIn relationship selling (50-200 leads/month), Sales Navigator is essential. Here's when to use it vs alternatives:

Use Sales Navigator When:

• Relationship-based selling: Warm introductions via TeamLink more effective than cold outreach
• Low-volume prospecting: 50-200 strategic leads/month requiring personalized InMail
• Network leverage: TeamLink accesses colleagues' connections for warm paths
• LinkedIn-centric: Prospects active on LinkedIn responding better to InMail than email
• Enterprise cycles: Complex B2B sales requiring relationship mapping and multi-threading
• Pricing: $80-135/user/mo (17-20% savings annual) with 30-day free trial
• Best for: Enterprise sales teams, social sellers, account-based prospecting

Add Apollo for Direct Contact Data ($49-79/user)

• Email/phone needed: Sales Navigator doesn't provide direct contact info
• All-in-one platform: Prospecting + engagement sequences + analytics in single tool
• Higher volume: 275M contacts with unlimited searches vs Sales Navigator's LinkedIn-only
• Lower accuracy: 65-70% vs UpLead's 95% but broader coverage
• Best for: Teams needing email/phone data + sales engagement platform

Use ZoomInfo for High-Volume ($15K+ minimum)

• High-volume prospecting: 5,000+ leads/month with 425M verified database
• Intent data: Buyer signals, technographic insights, job changes across all platforms
• Comprehensive coverage: Org charts, decision-makers, direct dials vs LinkedIn-only
• Enterprise scale: Large teams 100+ reps with dedicated RevOps support
• Best for: Enterprise high-volume prospecting with intent data requirements

Use UpLead for Affordable Contact Data ($99-399/mo)

• 95% accuracy: Higher than Apollo (65-70%) with real-time email verification
• Affordable: 1/3 cost of ZoomInfo without enterprise minimums
• SMB-friendly: Pay-as-you-go credits vs seat-based pricing
• Best for: SMB teams 5-30 reps needing verified emails/phones affordably

Bottom Line: For relationship-based LinkedIn selling, use Sales Navigator ($80-135/user) for network mapping and InMail. Add Apollo ($49-79/user) for direct contact data and sequences. For high-volume, use ZoomInfo ($15K+). For affordable contact data, use UpLead ($99-399/mo).

• 50+ advanced search filters finding decision-makers among 1B+ members
• 50 InMail credits monthly for direct outreach without connections
• TeamLink network mapping for warm introduction paths
• Account IQ and Lead IQ with AI-generated insights and buyer intent
• Real-time prospect alerts for job changes and engagement
• CRM integration with Salesforce, HubSpot, Dynamics 365

LinkedIn Sales Navigator pricing uses per-user monthly model with three tiers and 17-20% savings for annual billing. Core plan costs $99.99/month or $79.99/month annual ($959.88/year) including 50 InMail credits, 50+ advanced search filters, unlimited lead searches, real-time prospect alerts, and LinkedIn Learning access for individual sales professionals and small businesses. Advanced plan costs $179.99/month or $135/month annual ($1,620/year) adding Account IQ with AI-generated company summaries, Lead IQ for instant prospect insights, buyer intent signals, Smart Links for trackable content, and TeamLink for accessing colleagues' networks for small-to-medium sales teams needing collaboration. Advanced Plus plan uses custom pricing starting around $1,600/year per seat including full CRM integration (Salesforce, Microsoft Dynamics 365, HubSpot) with direct lead creation, all Advanced features plus enterprise-level security for large enterprises with complex sales operations. 30-day free trial available for all plans. Forrester study found 312% ROI over three years with payback in <6 months.

Starting Price: $79.99/month (annual) or $99.99/month Trial: 30-day free trial

Core (Professional)

$79.99 Per User, Per Month (Annual, $959.88/year)

It includes:

• 50+ advanced search filters
• 50 InMail credits monthly
• Unlimited lead searches
• AI-powered lead recommendations
• Real-time prospect alerts
• Saved searches and leads
• LinkedIn Learning access
• For individuals and small businesses

Core (Monthly)

$99.99 Per User, Per Month

It includes:

• All Core annual features
• Month-to-month flexibility
• No annual commitment
• 17% more expensive than annual

Advanced (Team)

$135 Per User, Per Month (Annual, $1,620/year)

It includes:

• All Core features
• Account IQ (AI company summaries)
• Lead IQ (instant prospect insights)
• Buyer intent signals
• Smart Links (trackable content)
• TeamLink (colleagues' networks)
• Team collaboration tools
• For small-medium sales teams

Advanced (Monthly)

$179.99 Per User, Per Month

It includes:

• All Advanced annual features
• Month-to-month flexibility
• 25% more expensive than annual

Advanced Plus (Enterprise)

$1,600+ Per Seat, Per Year (Custom)

It includes:

• All Advanced features
• Full CRM integration (Salesforce, Dynamics, HubSpot)
• Direct lead creation in CRM
• Enterprise security features
• Dedicated support
• Custom training
• For large enterprises

Complexity: Simple

LinkedIn Sales Navigator setup requires minimal time with 30 minutes to 1 day typical deployment for individuals and teams. Setup includes activate 30-day free trial or purchase plan (Core, Advanced, Advanced Plus) taking minutes, configure profile and preferences setting search territories and industries (30-60 minutes), integrate CRM (Salesforce, HubSpot, Dynamics 365) with one-click for Advanced Plus or manual sync for Core/Advanced (1-4 hours), create saved searches with 50+ filters defining ICP by job title, seniority, company size, function, years at company (1-2 hours), set up real-time prospect alerts for saved leads notifying of job changes and engagement (30 minutes), and train sales team on advanced search tactics, InMail best practices, and TeamLink usage (2-4 hours with <30 minutes average for SMB employees). Interface notably intuitive vs ZoomInfo requiring minimal training. No technical resources or implementation services needed for Core/Advanced. Advanced Plus includes custom training and dedicated support for enterprise CRM integration.

• Find decision-makers among 1B+ LinkedIn members with 50+ advanced filters
• Send 50 InMail messages monthly to prospects without needing connections
• Map warm introduction paths via TeamLink accessing colleagues' networks
• Monitor buyer intent and job changes with real-time prospect alerts
• Research accounts with AI-generated summaries from Account IQ and Lead IQ
• Integrate LinkedIn research to CRM (Salesforce, HubSpot, Dynamics) workflows

Visit Website: https://business.linkedin.com/sales-solutions

Social:

• LinkedIn: https://www.linkedin.com/company/linkedin-sales-solutions/
• Twitter: https://twitter.com/LinkedInSales

From: $79.99/month (annual) or $99.99/month Trial: 30-day free trial

• SMB (relationship-based selling)
• Mid-Market (mixed outbound strategies)
• Enterprise (complex sales cycles)

Complexity: Simple (30 minutes to 1 day setup, <30 min training)

• Apollo - Direct emails/phones ($49-79/user)
• ZoomInfo - High-volume prospecting ($15K+ minimum)
• UpLead - Affordable contact data ($99-399/mo)
• Lusha - Contact enrichment ($29-79/user)
• Cognism - GDPR-compliant data (custom)

Sources:

• LinkedIn Sales Navigator Pricing | Official
• Sales Navigator Cost 2025 | Skrapp
• Sales Navigator Features | LinkedIn Helper
• Sales Navigator Advanced Search | Expandi
• ZoomInfo vs Sales Navigator | Evaboot
• Apollo vs Sales Navigator | Evaboot
• Sales Navigator Alternatives | Cognism