Hootsuite

Overview

Hootsuite is recommended for social media managers, marketing teams, and enterprise organizations who want to manage multiple social accounts, schedule content at scale, and analyze performance across platforms, trusted by companies like Allianz, Sony, and WWF.

Company Size:

• SMBs
• Mid-Market
• Enterprise

• Social Media Management
• Content Scheduling
• Social Media Analytics
• LinkedIn Company Pages
• Social Advertising
• Team Collaboration
• Multi-Platform Publishing
• Social Listening

Hootsuite is a comprehensive social media management tool designed for marketing teams and social media managers who need to coordinate content across multiple platforms. It provides a unified dashboard for scheduling posts, monitoring engagement, collaborating on content calendars, and analyzing performance across LinkedIn, Twitter, Facebook, Instagram, TikTok, and 20+ other networks. People use Hootsuite because it centralizes social media operations, saves time with bulk scheduling, and provides team workflows for approvals and collaboration.

Hootsuite shines in enterprise social media coordination, LinkedIn company page management, and multi-brand social campaigns. Teams see results fast, often reducing content scheduling time by 50-70% and improving engagement rates through optimal posting time recommendations. It fits smoothly into your tech stack by integrating with Canva for design, Salesforce for lead tracking, and Google Analytics for website attribution. Hootsuite is not designed for in-depth influencer discovery or advanced social commerce but focuses on efficient multi-platform content management and team collaboration.

Hootsuite is a comprehensive social media management tool designed for marketing teams who need to coordinate content across multiple platforms. It provides a unified dashboard for scheduling posts, monitoring engagement, collaborating on content calendars, and analyzing performance across 20+ social networks. People use Hootsuite because it centralizes social media operations and saves time with bulk scheduling.

Hootsuite shines in enterprise social media coordination, LinkedIn company page management, and multi-brand social campaigns. Teams see results fast, often reducing content scheduling time by 50-70% and improving engagement rates through optimal posting time recommendations.

• Multi-platform scheduling across LinkedIn, Twitter, Facebook, Instagram, TikTok, and 20+ networks
• Content calendar with team collaboration and approval workflows
• Social listening and brand monitoring with keyword tracking
• Analytics dashboard with post performance and audience insights
• Best time to post recommendations powered by AI
• Social advertising management for paid campaigns

Hootsuite offers flexible plans starting with Professional at $99/month for 1 user and 10 social accounts, scaling up to Enterprise with custom pricing for unlimited users and advanced features. All plans include scheduling, analytics, and basic social listening, with higher tiers adding team collaboration, advanced analytics, and custom integrations. A 30-day free trial is available.

Starting Price: $99 Trial: Available, 30 days of trial

Professional

$99 Per Month

It includes:

• 1 user
• 10 social accounts
• Unlimited post scheduling
• Basic analytics
• Content calendar
• Mobile app access

Team

$249 Per Month

It includes:

• 3 users
• 20 social accounts
• Team collaboration
• Approval workflows
• Advanced analytics
• Social listening (basic)

Enterprise

Contact Sales Custom Pricing

It includes:

• Unlimited users
• Unlimited social accounts
• Dedicated account manager
• Advanced security & permissions
• Custom integrations
• Priority support

Complexity: Intermediate

Hootsuite's implementation begins with quick account creation and connecting social media profiles within 15-30 minutes for basic scheduling. For enterprise deployment with team workflows, expect 1-2 weeks to configure approval processes, set up social listening streams, integrate with Salesforce or marketing tools, and train teams on content calendar management and analytics.

• Schedule and publish content across 20+ social networks from one dashboard
• Collaborate on content calendars with team approval workflows
• Monitor brand mentions and engagement with social listening streams
• Analyze post performance and audience growth with built-in analytics
• Optimize posting times with AI-powered recommendations
• Manage LinkedIn company pages and employee advocacy programs

Visit Website: https://hootsuite.com

Social:

• LinkedIn: https://www.linkedin.com/company/hootsuite/
• Twitter: https://twitter.com/hootsuite
• YouTube: https://www.youtube.com/user/hootsuite

From: $99 Trial: Available, 30 days of trial

• SMBs
• Mid-Market
• Enterprise

Complexity: Intermediate

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