Domo

Domo

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Cloud Business Intelligence Platform for Sales & Revenue Analytics

AnalyticsSales Engagement

Used in 1 workflow

Popular Workflows with Domo

Unified GTM Analytics

Connect all GTM tools → Build dashboards → AI surfaces insights → Share with team → Improve forecast accuracy 25-35%

70-80% faster reporting
Business IntelligenceRevenue Analytics
Complete Profile Guide

Everything You Need to Know About Domo

Complete guide to features, pricing, integrations, and implementation

Overview

  • Business Intelligence
  • Sales Analytics
  • Revenue Dashboards
  • Data Visualization
  • Cloud BI Platform
  • KPI Tracking
  • Data Integration
  • Performance Analytics

What is Domo

Domo is a cloud business intelligence platform designed for revenue operations teams, sales leaders, and executives who want unified analytics across GTM tools without SQL or engineering resources. It provides data connectors integrating 1,000+ sources (Salesforce, HubSpot, Gong, marketing tools), dashboard builder creating visual reports with drag-and-drop interface, AI insights detecting trends, anomalies, and opportunities automatically, collaboration features sharing dashboards, setting alerts, and commenting on data, and mobile apps accessing analytics on iOS and Android. People use Domo because it eliminates data silos across GTM stack, provides self-service analytics without engineering, and costs $99-499+/user/mo instead of building custom BI infrastructure or accepting spreadsheet chaos.

Domo shines in revenue operations teams managing GTM analytics, sales leaders tracking team performance and pipeline health, executives wanting company-wide visibility, and companies consolidating reporting from multiple tools. Teams see results fast, often improving forecast accuracy by 25-35% and reducing reporting time by 70-80% through automated dashboards. It fits smoothly into your tech stack by integrating with 1,000+ tools including Salesforce, HubSpot, Gong, Google Analytics, and finance systems for unified analytics. Domo is not designed for small teams with simple reporting needs but focuses on enterprise-scale business intelligence efficiently.

Ideal Customer Profile

Domo is recommended for mid-market and enterprise revenue operations teams, sales leaders, and executives who need unified business intelligence across GTM tools without SQL or engineering resources.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Data connectors integrating 1,000+ sources (CRM, engagement, marketing, finance)
  • Dashboard builder creating visual reports with drag-and-drop interface
  • AI insights detecting trends, anomalies, and opportunities automatically
  • Collaboration features sharing dashboards, alerts, and data commenting
  • Mobile apps accessing analytics on iOS and Android devices
  • Real-time data refresh keeping metrics current automatically

Best Use Case For Domo

Domo is a cloud business intelligence platform designed for revenue operations teams who need unified analytics across GTM tools without SQL. It provides 1,000+ data connectors, drag-and-drop dashboard builder, AI insights (trends, anomalies), collaboration features, and mobile apps. People use Domo because it eliminates data silos and costs $99-499+/user/mo.

Domo shines in RevOps managing GTM analytics, sales leaders tracking performance, executives wanting visibility, and companies consolidating reporting. Teams see results fast, improving forecast accuracy by 25-35% and reducing reporting time by 70-80%.

Pricing

Domo offers subscription plans starting at $99/user/month for the Standard plan with core BI features, scaling to $499+/user/month for Enterprise with advanced AI and governance. All plans include data connectors, dashboard builder, collaboration, and mobile access. Higher tiers add more users, advanced analytics, and dedicated support. 30-day free trial available.

Starting Price: $99/user/month Trial: Available, 30 days of trial

Standard

$99 Per User, Per Month

It includes:

  • 1,000+ data connectors
  • Dashboard builder
  • Basic AI insights
  • Collaboration features
  • Mobile apps
  • Email support

Professional

$299 Per User, Per Month

It includes:

  • All Standard features
  • Advanced AI insights
  • Custom data transformations
  • Advanced security
  • Priority support
  • API access

Enterprise

$499+ Per User, Per Month

It includes:

  • All Professional features
  • Unlimited data sources
  • Advanced governance
  • Dedicated infrastructure
  • White-label dashboards
  • Dedicated support

What are Domo alternatives?

Tableau

Enterprise BI Platform

View | Pricing: Starting at $70/user/month | Trial: Available, 14 days free

Categories: Business Intelligence, Data Visualization, Enterprise Analytics

Power BI

Microsoft BI Platform

View | Pricing: Starting at $10/user/month | Trial: Available, Free tier

Categories: Business Intelligence, Data Analytics, Microsoft Ecosystem

Looker

Cloud BI Platform

View | Pricing: Contact Sales | Trial: Demo only

Categories: Business Intelligence, Data Exploration, Google Cloud

Sisense

Embedded Analytics

View | Pricing: Contact Sales | Trial: Demo only

Categories: Business Intelligence, Embedded Analytics, AI-Powered Insights

Klipfolio

Dashboard Platform

View | Pricing: Starting at $90/month | Trial: Available, 14 days free

Categories: Dashboards, KPI Tracking, Data Visualization

Databox

KPI Dashboard Tool

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: KPI Dashboards, Mobile Analytics, Data Visualization

How simple is Domo setup?

Complexity: Expert

Domo's implementation begins with account creation, first data source connection, and basic dashboard within 4-6 hours. For full deployment with enterprise analytics, expect 4-8 weeks to connect all data sources (CRM, engagement, marketing, finance), design dashboards for different teams and use cases, configure data transformations and calculations, set up governance and access controls, train teams on dashboard usage and data interpretation, and establish analytics workflows and refresh schedules before scaling adoption.

Frequently Asked Questions

How to use Domo?

Create account, connect data sources (Salesforce, HubSpot, Gong, etc.), design dashboards using drag-and-drop builder, configure AI insights and anomaly detection, set up collaboration (sharing, alerts, comments), access dashboards on mobile apps, monitor KPIs and metrics in real-time, act on insights and trends, iterate on dashboards based on team feedback.

How much is Domo?

Domo offers plans from $99 to $499+/user/month based on features (basic vs advanced AI, governance, custom transformations) and users, with all plans including 1,000+ data connectors, dashboard builder, collaboration, and mobile access.

Why choose Domo?

Improve forecast accuracy by 25-35% with unified GTM analytics, reduce reporting time by 70-80% with automated dashboards, eliminate data silos across CRM, engagement, and marketing tools, detect trends and anomalies automatically with AI insights, access analytics on mobile devices anywhere, and pay $99-499+/user/mo for cloud BI platform.

How does Domo work?

Domo connects to 1,000+ data sources via pre-built connectors, transforms and combines data from multiple systems, builds visual dashboards with drag-and-drop interface, applies AI to detect trends, anomalies, and opportunities, refreshes data in real-time or on schedules, enables collaboration with sharing and alerts, then delivers unified business intelligence across organization.

Is Domo free?

Domo offers a 30-day free trial with full access to data connectors, dashboard builder, AI insights, collaboration features, and mobile apps but no permanent free tier. Plans start at $99/user/month.

How to learn Domo?

Use Domo's help center, BI best practices, dashboard design guides, data connector documentation, and customer success team for implementation and optimization assistance.

What are Domo alternatives?

Alternatives include Tableau for enterprise BI with advanced visualization, Power BI for Microsoft ecosystem with $10/user pricing, Looker for cloud BI on Google Cloud, Sisense for embedded analytics, Klipfolio for dashboard platform, and Databox for KPI dashboards with free tier.

What are Domo reviews?

Domo is rated 4.3/5 on G2, praised for data connector breadth, ease of use, and mobile access, used by mid-market and enterprise teams for revenue operations and sales analytics.

Does Domo have an API?

Yes, Domo offers REST API with endpoints for data ingestion, dashboard management, user administration, and integration with custom applications and data pipelines.

Does Domo have a trial or a demo?

Domo provides a 30-day free trial with full access to data connectors, dashboard builder, AI insights, collaboration features, and mobile apps before requiring payment.

How does Domo help?

  • Improve forecast accuracy by 25-35% with unified GTM analytics
  • Reduce reporting time by 70-80% with automated dashboards
  • Eliminate data silos across CRM, engagement, marketing, finance tools
  • Detect trends and anomalies automatically with AI-powered insights
  • Access analytics on mobile devices anywhere with iOS/Android apps
  • Pay $99-499+/user/mo for cloud BI platform vs building custom infrastructure

Pricing Summary

From: $99/user/month Trial: Available, 30 days of trial

Who is Domo for?

  • Mid-Market
  • Enterprise

Is Domo easy to use?

Complexity: Expert

  • Tableau - Enterprise BI
  • Power BI - Microsoft BI
  • Looker - Cloud BI
  • Sisense - Embedded analytics
  • Klipfolio - Dashboards

Ready to implement Domo in your GTM stack?

Let our experts help you set up and optimize Domo for maximum impact on your revenue operations.

Domo Review for B2B SaaS | GTMLabz | GTMLabz