Clearbit

Clearbit

Data Sources

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
Claim this profile

Clearbit is an API-first data enrichment platform that provides real-time company and contact intelligence for developers and RevOps teams. It delivers value by enriching CRM records with 100+ firmographic data points automatically, revealing anonymous website visitors with company identification, providing real-time APIs for instant enrichment in apps and workflows, maintaining 85-90% company mat

Data EnrichmentLead ScoringDeveloper APICompany Intelligence

Used in 2 workflows

Popular Workflows with Clearbit

Real-Time Lead Enrichment

Capture email → API call to Clearbit → 100+ attributes returned → Auto-update CRM record

Sub-100ms per enrichment
EnrichmentAutomation

Website Visitor Identification

Reveal API identifies anonymous traffic → Match to company database → Score and route high-value visitors

Real-time
Signal DetectionEnrichment
Complete Profile Guide

Everything You Need to Know About Clearbit

Complete guide to features, pricing, integrations, and implementation

Overview

  • Data Enrichment
  • Firmographics
  • API-First Data
  • Company Intelligence
  • Website Visitor Identification
  • B2B Data Provider
  • Sales Intelligence API
  • RevOps Data

What is Clearbit

Clearbit is a B2B data enrichment platform designed for developers, RevOps teams, and mid-market to enterprise companies who need real-time data APIs for custom integrations. It provides Enrichment API enriching email or domain with 100+ company/person attributes, Reveal API identifying anonymous website visitors by company, Prospector API building targeted prospect lists from 20M+ companies, Risk API detecting fraudulent signups and transactions, and Logo API retrieving high-res company logos. People use Clearbit because it provides developer-friendly RESTful APIs, maintains data freshness with weekly updates, and enables real-time enrichment (sub-100ms response times) instead of batch processing.

Clearbit shines in B2B SaaS companies building custom data pipelines, marketing teams running account-based campaigns with firmographic targeting, sales teams routing leads based on ICP scoring, and product teams personalizing user experiences based on company data. Teams see results fast, often implementing enrichment APIs in 2-3 days and seeing 85-90% match rates improving lead quality by 40-50%. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, Marketo, Segment, and custom applications via REST API. Clearbit is not designed for manual prospecting or Chrome extensions but focuses on API-first programmatic enrichment efficiently.

Ideal Customer Profile

Clearbit is recommended for developers, RevOps teams, and mid-market to enterprise B2B companies who want real-time data enrichment APIs for custom integrations and account-based strategies.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Enrichment API with 100+ firmographic and contact data points
  • Reveal API identifying anonymous website visitors by company
  • Prospector API building targeted lists from 20M+ companies
  • Real-time APIs with sub-100ms response times
  • 85-90% company match rates with weekly data updates
  • REST API integrations with Salesforce, HubSpot, custom apps

Best Use Case For Clearbit

Clearbit is an API-first data enrichment platform designed for developers and RevOps teams who need real-time data APIs. It provides Enrichment API (100+ attributes), Reveal API (visitor identification), Prospector API (list building), Risk API (fraud detection), and Logo API. People use Clearbit because it provides developer-friendly REST APIs with sub-100ms response times and 85-90% match rates instead of batch processing.

Clearbit shines in B2B SaaS building custom data pipelines, ABM campaigns with firmographic targeting, and lead routing based on ICP scoring. Teams see results fast, often implementing in 2-3 days and improving lead quality by 40-50%.

Pricing

Clearbit offers subscription plans starting at $999/month for mid-market teams with basic API access and 10,000 enrichments monthly, scaling to $30,000+/year for enterprise with unlimited enrichments and advanced features. All plans include real-time APIs, firmographic enrichment, and basic integrations. Higher tiers add higher API rate limits, dedicated support, and SLA guarantees. 14-day free trial available.

Starting Price: $999/month Trial: Available, 14 days of trial

Growth

$999 Per Month

It includes:

  • 10,000 enrichments/month
  • Enrichment API
  • Reveal API (5,000 visitors/mo)
  • Real-time API access
  • Salesforce & HubSpot integration
  • Email support

Pro

$2,499 Per Month

It includes:

  • 50,000 enrichments/month
  • All Growth features
  • Prospector API
  • Risk API
  • 50,000 Reveal visitors/month
  • Priority support

Enterprise

$30,000 Per Year

It includes:

  • Unlimited enrichments
  • All Pro features
  • Dedicated infrastructure
  • Advanced API rate limits
  • SLA guarantees (99.9% uptime)
  • Account management

Custom

Contact Sales

It includes:

  • Volume-based pricing
  • White-label options
  • Custom data fields
  • Advanced security
  • Dedicated support team
  • Custom SLA

What are Clearbit alternatives?

ZoomInfo

B2B Contact Database

View | Pricing: Starting at $15,000/year | Trial: Demo only

Categories: B2B Data, Sales Intelligence, Contact Database

Apollo

All-in-One Sales Intelligence

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Sales Intelligence, Prospecting, Data Enrichment

6sense

Account Engagement Platform

View | Pricing: Starting at $25,000/year | Trial: Demo only

Categories: Intent Data, ABM, Predictive Analytics

People Data Labs

B2B Data API

View | Pricing: Starting at $0.02/record | Trial: Available, Free credits

Categories: Data API, Enrichment, Developer-Focused

Lusha

B2B Contact & Company Data

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Contact Data, Chrome Extension, Enrichment

Hunter

Email Finder & Verifier

View | Pricing: Starting at $0 | Trial: Available, Free tier

Categories: Email Finding, Verification, Prospecting

How simple is Clearbit setup?

Complexity: Senior

Clearbit's implementation begins with API key generation and first REST API call within 1-2 hours for developers. For full deployment with CRM enrichment and workflow automation, expect 1-2 weeks to implement Enrichment API in CRM, configure Reveal for website visitor identification, set up Prospector for list building, test API rate limits and error handling, and integrate with marketing automation before scaling to production enrichment workflows.

Frequently Asked Questions

How to use Clearbit?

Create account, generate API keys, implement REST API calls in your application or workflow, configure CRM enrichment (Salesforce, HubSpot), enable Reveal for website visitor identification, Clearbit automatically enriches records in real-time with firmographic and contact data.

How much is Clearbit?

Clearbit offers plans from $999 to $2,499/month based on enrichment volume (10K-50K), plus custom Enterprise pricing starting at $30,000/year for unlimited enrichments and advanced features.

Why choose Clearbit?

Get real-time enrichment with sub-100ms API response times, achieve 85-90% company match rates with fresh data, automate lead routing improving conversion by 40%, identify 30-50% of anonymous website visitors, reduce manual data entry by 80-90%, and power ABM campaigns with accurate firmographics.

How does Clearbit work?

Clearbit provides REST APIs that accept email addresses or domains, queries database of 20M+ companies and 400M+ professionals, enriches with 100+ attributes (company size, industry, tech stack, funding), returns JSON response in sub-100ms, then syncs enriched data to your CRM or application automatically.

Is Clearbit free?

Clearbit offers a 14-day free trial with access to all APIs and enrichment features but no permanent free tier. Plans start at $999/month for 10,000 enrichments.

How to learn Clearbit?

Use Clearbit's API documentation, enrichment guides for developers, integration tutorials (Salesforce, HubSpot, Segment), best practices for ICP scoring, and developer support for implementation assistance.

What are Clearbit alternatives?

Alternatives include ZoomInfo for B2B contact database, Apollo for all-in-one sales intelligence with free tier, 6sense for intent data and ABM, People Data Labs for data API, Lusha for contact data, and Hunter for email finding.

What are Clearbit reviews?

Clearbit is rated 4.3/5 on G2, praised for API quality, data accuracy (85-90%), and developer experience, used by 10,000+ companies including Stripe, Segment, and Intercom for real-time enrichment.

Does Clearbit have an API?

Yes, Clearbit is API-first with REST APIs including Enrichment API, Reveal API, Prospector API, Risk API, and Logo API with comprehensive documentation and SDKs for Python, Ruby, Node.js.

Does Clearbit have a trial or a demo?

Clearbit provides a 14-day free trial with full access to all APIs, enrichment features, CRM integrations, and Reveal visitor identification before requiring payment.

How does Clearbit help?

  • Enrich CRM records automatically with 100+ firmographic data points
  • Identify 30-50% of anonymous website visitors by company
  • Achieve 85-90% company match rates with fresh weekly updates
  • Enable real-time enrichment with sub-100ms API response times
  • Improve lead routing and conversion by 40% with ICP scoring
  • Reduce manual data entry by 80-90% through automation

Pricing Summary

From: $999/month Trial: Available, 14 days of trial

Who is Clearbit for?

  • Mid-Market
  • Enterprise

Is Clearbit easy to use?

Complexity: Senior

  • ZoomInfo - B2B contact database
  • Apollo - Sales intelligence
  • People Data Labs - Data API
  • Lusha - Contact data
  • Hunter - Email finder

Ready to implement Clearbit in your GTM stack?

Let our experts help you set up and optimize Clearbit for maximum impact on your revenue operations.

Clearbit Review for B2B SaaS | GTMLabz | GTMLabz