Capsule

Capsule

Sales Tools

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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Capsule is a simple, user-friendly CRM designed for small businesses providing contact management, sales pipelines, and workflow automation. It delivers value by managing contacts and organizations with custom fields and tags, visualizing sales pipelines tracking deals through stages, automating workflows with triggers and tasks, integrating with email, calendar, and business tools, and generating

CRM Integration

Used in 2 workflows

Popular Workflows with Capsule

Simple Pipeline Management

Add contacts → Create deals → Move through stages → Set reminders → Close sales

20-30% more deals closed
CRMSales Pipeline

Small Team Collaboration

Track contacts → Assign tasks → Set workflows → Log activities → Generate reports

1-2 hour setup
Contact ManagementTask Automation
Complete Profile Guide

Everything You Need to Know About Capsule

Complete guide to features, pricing, integrations, and implementation

Overview

  • Simple CRM
  • Contact Management
  • Sales Pipeline
  • Workflow Automation
  • Small Business CRM
  • Deal Tracking
  • Task Management
  • Sales Forecasting

What is Capsule

Capsule is a simple CRM platform designed for startups and small businesses who want easy-to-use customer relationship management without enterprise complexity. It provides contact management organizing people and companies with custom fields, sales pipelines visualizing deals moving through stages, workflow automation creating tasks and reminders based on triggers, email integration tracking conversations directly in CRM, and reporting dashboards showing sales metrics and forecasts. People use Capsule because clean interface requires minimal training, simple setup takes 1-2 hours vs weeks for Salesforce, and costs $0-72/user/mo vs $100-300/user/mo for enterprise CRMs.

Capsule shines in small sales teams needing first CRM, service businesses managing client relationships, agencies tracking projects and contacts, and solopreneurs organizing prospects and customers. Teams see results fast, often closing 20-30% more deals through improved pipeline visibility and follow-up automation.

Ideal Customer Profile

Capsule is recommended for startups and small businesses who want a simple, affordable CRM with sales pipelines and workflow automation.

Company Size:

  • Startups
  • SMBs

Key Features

  • Contact management organizing people and companies with custom fields and tags
  • Sales pipelines visualizing deals moving through customizable stages
  • Workflow automation creating tasks, reminders based on triggers
  • Email integration tracking conversations directly in CRM
  • Reporting dashboards showing sales metrics, forecasts, team performance
  • Mobile apps managing contacts and deals on iOS and Android

Best Use Case For Capsule

Capsule is a simple CRM designed for small businesses who want easy contact management and sales pipelines. It provides contact management, sales pipelines, workflow automation, email integration, and reporting. People use Capsule because simple setup takes hours vs weeks and costs $0-72/user/mo.

Capsule shines in small sales teams needing first CRM, service businesses managing clients, agencies tracking projects, and solopreneurs organizing prospects. Teams close 20-30% more deals with pipeline visibility.

Pricing

Capsule offers freemium model starting with free tier providing 250 contacts, scaling to $72/month per user for Professional with unlimited contacts and advanced features. All plans include pipelines, workflows, integrations. Free tier available permanently.

Starting Price: $0 (Free tier with 250 contacts) Trial: Available, Free tier with limitations

Free

$0 Up to 2 Users

250 contacts, sales pipelines, tasks, email integration, mobile apps, basic workflows

Starter

$18 Per User, Per Month

30,000 contacts, all Free features, custom fields, advanced workflows, integrations, email support

Growth

$36 Per User, Per Month

60,000 contacts, all Starter features, sales forecasting, advanced reporting, priority support

Professional

$72 Per User, Per Month

Unlimited contacts, all Growth features, API access, dedicated support, SLA guarantee

What are Capsule alternatives?

How simple is Capsule setup?

Complexity: Beginner

Capsule's implementation begins with account creation, contact import, and first pipeline within 1-2 hours. For full deployment, expect 2-3 days to import contacts from CSV or other CRM, configure sales pipelines and stages, set up workflow automations and tasks, integrate email and calendar, customize fields and tags, train team on basic usage, and establish CRM processes.

Frequently Asked Questions

How to use Capsule?

Create account, import contacts from CSV or other CRM, configure sales pipelines with custom stages, create deals and move through pipeline, set up workflow automations for tasks and reminders, integrate email tracking conversations, customize fields and tags, generate reports on sales performance, use mobile apps for on-the-go access.

How much is Capsule?

Capsule offers freemium model from $0 to $72/month per user based on contact limits (250-unlimited contacts) and features (basic vs advanced workflows, forecasting, reporting, API access), with permanent free tier for up to 2 users with 250 contacts.

Why choose Capsule?

Organize 500-5,000 contacts with simple, user-friendly interface, close 20-30% more deals through improved pipeline visibility and follow-up, set up CRM in 1-2 hours vs weeks for enterprise platforms, automate workflows creating tasks and reminders automatically, start free for 2 users with 250 contacts, pay $0-72/user/mo vs $100-300/user/mo for Salesforce or HubSpot.

How does Capsule work?

Capsule provides simple CRM platform for small businesses, manages contacts and organizations with custom fields and tags, visualizes sales pipelines showing deals in customizable stages, automates workflows creating tasks and reminders based on triggers, integrates with email tracking conversations in CRM, generates reports showing sales metrics and forecasts, provides mobile apps for iOS and Android, then delivers easy-to-use customer relationship management.

Is Capsule free?

Yes, Capsule offers permanent free tier for up to 2 users with 250 contacts, sales pipelines, tasks, email integration, mobile apps, and basic workflows. Paid plans start at $18/month per user for higher contact limits and advanced features.

How does Capsule help?

  • Organize 500-5,000 contacts with simple, user-friendly interface
  • Close 20-30% more deals through improved pipeline visibility and follow-up
  • Set up CRM in 1-2 hours vs weeks for complex enterprise platforms
  • Automate workflows creating tasks and reminders automatically
  • Start free for 2 users with 250 contacts testing before upgrading
  • Pay $0-72/user/mo vs $100-300/user/mo for enterprise CRMs

Visit Website: https://capsulecrm.com

Pricing Summary

From: $0 (Free tier with 250 contacts) Trial: Available, Free tier with limitations

Who is Capsule for?

  • Startups
  • SMBs

Is Capsule easy to use?

Complexity: Beginner

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  • Pipedrive - Sales CRM
  • Attio - Relationship CRM
  • Copper - Google CRM
  • Streak - Gmail CRM

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Capsule Review for B2B SaaS | GTMLabz | GTMLabz