BetterContact

BetterContact

Data Sources

Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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BetterContact is an AI-powered waterfall enrichment platform that finds B2B emails and phone numbers by intelligently querying 20+ data providers. It delivers value by using AI to select the best providers for each contact type, achieving 90%+ email coverage while only charging for successful enrichments, eliminating wasted credits on failed lookups.

Contact FinderData EnrichmentEmail DeliverabilityPricing Optimization

Used in 2 workflows

Popular Workflows with BetterContact

AI-Optimized Waterfall Enrichment

ML predicts best data provider for each contact → Queries 20+ sources → Only charges for successful finds

Overnight for 10,000+ contacts
EnrichmentData Quality

CRM Data Hygiene

Enrich missing emails/phones in existing CRM records → Validate deliverability → Sync to CRM

2-4 hours for 5,000 records
EnrichmentCRM Automation
Complete Profile Guide

Everything You Need to Know About BetterContact

Complete guide to features, pricing, integrations, and implementation

Overview

  • AI Data Enrichment
  • Waterfall Enrichment
  • B2B Contact Data
  • Email Finder
  • Phone Number Finder
  • AI Data Provider
  • Smart Enrichment Routing
  • Pay-Per-Success Enrichment

What is BetterContact

BetterContact is an AI-powered waterfall enrichment tool designed for sales and RevOps teams who need maximum contact coverage with intelligent provider routing. It aggregates 20+ premium data sources (Apollo, ZoomInfo, Lusha, Dropcontact, etc.) and uses machine learning to predict which providers will have data for each contact based on industry, seniority, location, and company size. People use BetterContact because it delivers 90%+ email match rates, 70%+ mobile phone coverage, and only charges for successful enrichments, saving 40-60% on data costs compared to fixed-credit competitors.

BetterContact shines in high-volume cold outreach list building, CRM data hygiene, and LinkedIn Sales Navigator enrichment workflows. Teams see results fast, often enriching 10,000+ contacts overnight with industry-leading match rates and real-time verification. It fits smoothly into your tech stack via native integrations with Clay, Make, Zapier, and API access for custom workflows. BetterContact is not designed for firmographic data or technographic enrichment but focuses exclusively on contact-level email and phone discovery with AI-optimized provider selection efficiently.

Ideal Customer Profile

BetterContact is recommended for SDR teams, growth professionals, and revenue ops who want the highest B2B contact coverage with AI-optimized provider routing and pay-per-success pricing to maximize ROI on enrichment spend.

Company Size:

  • SMBs
  • Mid-Market

Key Features

  • AI-powered smart routing across 20+ data providers
  • 90%+ email match rate and 70%+ mobile phone coverage
  • Pay-per-success model (only pay for found contacts)
  • Real-time email validation with catch-all detection
  • Native integrations with Clay, Make, Zapier
  • Bulk CSV enrichment with intelligent provider selection

Best Use Case For BetterContact

BetterContact is an AI-powered waterfall enrichment tool designed for sales and RevOps teams who need maximum contact coverage with intelligent provider routing. It aggregates 20+ premium data sources and uses machine learning to predict which providers will have data for each contact based on industry, seniority, location, and company size. People use BetterContact because it delivers 90%+ email match rates, 70%+ mobile phone coverage, and only charges for successful enrichments.

BetterContact shines in high-volume cold outreach list building, CRM data hygiene, and LinkedIn Sales Navigator enrichment workflows. Teams see results fast, often enriching 10,000+ contacts overnight with industry-leading match rates and real-time verification.

Pricing

BetterContact offers flexible usage-based plans starting with $49/month for 500 enrichments, scaling up to $599/month for 15,000 enrichments with volume discounts. All plans include access to all 20+ data sources, AI-powered routing, pay-per-success billing, and API access with unlimited users. A free trial with 50 credits is available to test enrichment quality.

Starting Price: $49 Trial: Available, 50 credits for free

Trial

$0 One-Time

It includes:

  • 50 free enrichment credits
  • All data providers
  • AI-powered routing
  • Email & phone enrichment
  • Real-time validation

Starter

$49 Per Month

It includes:

  • 500 enrichments/month
  • All 20+ data sources
  • AI smart routing
  • Pay-per-success billing
  • API access
  • Unlimited users

Growth

$149 Per Month

It includes:

  • 2,000 enrichments/month
  • All data sources
  • Priority processing
  • API & webhooks
  • Clay integration
  • Priority support

Pro

$299 Per Month

It includes:

  • 5,000 enrichments/month
  • All data sources
  • Fastest processing
  • Dedicated support
  • Custom integrations
  • Volume discounts

Scale

$599 Per Month

It includes:

  • 15,000 enrichments/month
  • All data sources
  • Priority queue
  • Dedicated account manager
  • Custom workflows
  • Enterprise SLA

Enterprise

Contact Sales

It includes:

  • Custom enrichment volume
  • Dedicated infrastructure
  • White-label options
  • Custom provider integrations
  • 24/7 support

What are BetterContact alternatives?

FullEnrich

Waterfall Enrichment Platform

View | Pricing: Starting at $26 | Trial: Available, 50 leads free

Categories: Data Enrichment, Waterfall Enrichment, Contact Discovery

Apollo

All-in-One B2B Database

View | Pricing: Starting at $49 | Trial: Available, 14 days free

Categories: B2B Database, Data Enrichment, Email Finder

Lusha

B2B Contact Enrichment

View | Pricing: Starting at $22 | Trial: Available, 30 days free

Categories: Email Finder, Phone Finder, LinkedIn Extension

Dropcontact

Email Enrichment & Validation

View | Pricing: Starting at $24 | Trial: Available, 100 credits free

Categories: Email Enrichment, Email Validation, Data Cleaning

Kaspr

LinkedIn Contact Finder

View | Pricing: Starting at $49 | Trial: Available, Free tier

Categories: LinkedIn Enrichment, Email Finder, Phone Finder

ZoomInfo

Enterprise B2B Database

View | Pricing: Starting at $8,000/year | Trial: Contact Sales

Categories: B2B Database, Intent Data, Enterprise Data

How simple is BetterContact setup?

Complexity: Beginner

BetterContact's implementation begins with instant account creation and CSV upload or API connection for enrichment within 10 minutes. For integration with Clay or custom workflows, expect 30-60 minutes to configure webhooks, set up enrichment triggers, and test AI routing with sample contact lists.

Frequently Asked Questions

How to use BetterContact?

Upload a CSV file for bulk enrichment, connect via API to Clay/Make/Zapier for automated workflows, or integrate with your CRM to enrich contacts as they enter your pipeline with AI-optimized provider selection.

How much is BetterContact?

BetterContact offers plans from $49 to $599/month based on enrichment volume (500 to 15,000 contacts), plus custom Enterprise pricing with dedicated infrastructure and priority support.

Why choose BetterContact?

Access 20+ premium data sources with AI-powered routing, achieve 90%+ email match rates, only pay for successful enrichments, and save 40-60% on data costs vs. fixed-credit competitors.

How does BetterContact work?

BetterContact uses machine learning to analyze each contact and predict which of 20+ data providers will have their information, queries providers intelligently, and only charges when contacts are successfully enriched.

Is BetterContact free?

BetterContact offers a free trial with 50 enrichment credits to test data quality, AI routing effectiveness, and match rates before committing to a paid plan.

How to learn BetterContact?

Use BetterContact's documentation, video tutorials, API guides, Clay integration walkthrough, and live chat support for setup assistance and enrichment best practices.

What are BetterContact alternatives?

Alternatives include FullEnrich for waterfall enrichment, Apollo and Lusha for single-source data, Dropcontact for email validation, and ZoomInfo for enterprise-grade databases.

What are BetterContact reviews?

BetterContact is rated 4.7/5 on G2 and Product Hunt, praised for industry-leading match rates, AI-powered routing efficiency, and pay-per-success pricing that eliminates wasted credits.

Does BetterContact have an API?

Yes, BetterContact offers REST API access on all plans with real-time enrichment, batch processing, webhook callbacks, and native integrations with Clay, Make, and Zapier.

Does BetterContact have a trial or a demo?

BetterContact provides a free trial with 50 enrichment credits to test AI routing, email and phone enrichment quality across all 20+ data sources before purchasing.

How does BetterContact help?

  • Find verified emails and phone numbers with 90%+ success rates
  • Enrich CRM contacts intelligently using AI provider routing
  • Build high-quality cold outreach lists with minimal wasted credits
  • Reduce data enrichment costs by 40-60% with pay-per-success billing
  • Automate enrichment workflows via Clay, Zapier, Make, or API
  • Validate email deliverability with real-time catch-all detection

Pricing Summary

From: $49 Trial: Available, 50 credits for free

Who is BetterContact for?

  • SMBs
  • Mid-Market

Is BetterContact easy to use?

Complexity: Beginner

  • FullEnrich - Waterfall enrichment
  • Apollo - B2B database + enrichment
  • Lusha - Contact enrichment
  • Dropcontact - Email validation
  • Clay - Enrichment orchestration

Ready to implement BetterContact in your GTM stack?

Let our experts help you set up and optimize BetterContact for maximum impact on your revenue operations.

BetterContact Review for B2B SaaS | GTMLabz | GTMLabz