Bardeen AI

Overview

Category: Browser Automation & AI Workflow Platform Pricing: Free (limited) to $10-20/month Best For: Sales and ops teams needing no-code browser automation for repetitive tasks

Bardeen AI is a browser-based automation platform that uses AI agents to automate repetitive workflows directly in your web browser. Unlike server-based automation tools (Zapier, Make) that run in the cloud, Bardeen operates as a Chrome extension, executing automations locally in your browser—making it ideal for tasks involving web scraping, data extraction from websites, and automating actions across web applications.

The platform's key differentiator is browser-native automation: Bardeen can interact with any website or web app (even those without APIs), scrape data, fill forms, click buttons, and extract information just like a human would—but at scale. This makes it particularly valuable for sales teams who need to automate LinkedIn prospecting, enrich leads from company websites, or sync data between tools that lack native integrations.

Bardeen automates repetitive browser-based tasks using AI agents and no-code playbooks: scraping data from websites (LinkedIn profiles, company websites, directories), automating multi-step workflows across web apps (CRM updates, data transfers), and extracting structured information from unstructured web pages—all triggered by shortcuts or schedules.

How It Works:

1. Install Chrome Extension: Add Bardeen to Chrome (works in any tab)
2. Choose or Build Playbook: Select pre-built automation templates or create custom workflows
3. AI-Powered Scraping: Bardeen's AI identifies data patterns on web pages (names, emails, job titles)
4. Multi-Step Workflows: Chain actions across multiple websites/apps (scrape LinkedIn → enrich in Clearbit → save to HubSpot)
5. Trigger Execution: Run via keyboard shortcut, button click, or scheduled automation
6. Local Processing: All automation runs in your browser (not cloud servers)

Key Differentiator: Bardeen's browser-based execution means it can automate any website (even without APIs)—including LinkedIn, internal tools, competitor websites, or custom web apps. Cloud-based tools (Zapier) can only connect to apps with published APIs.

1. AI-Powered Web Scraping

Bardeen's AI automatically identifies and extracts structured data from unstructured web pages. Point at a list on any website (search results, directory listings, table data), and Bardeen recognizes patterns to scrape all rows—no coding required. Extracts names, emails, phone numbers, company data, pricing tables, etc.

2. No-Code Playbook Builder

Visual workflow builder for chaining actions: "Scrape LinkedIn profile → Find email via Hunter.io → Add to HubSpot → Send Slack notification." 100+ pre-built templates for common sales/ops tasks. Drag-and-drop interface—no technical skills needed.

3. Browser-Native Automation

Runs directly in Chrome extension (not cloud servers), so it can interact with any web application: fill forms, click buttons, navigate pages, extract data from JavaScript-heavy sites. Works with tools that don't have APIs (internal dashboards, legacy systems, competitor sites).

4. AI Agents for Custom Tasks

Bardeen's AI agents can perform complex tasks beyond simple scraping: "Research this company and find their tech stack" → AI browses website, checks BuiltWith, compiles tech list. "Find decision-makers at this account" → AI searches LinkedIn, identifies titles, extracts profiles.

5. Integration with 100+ Apps

Connects Bardeen workflows to CRMs (HubSpot, Salesforce), communication tools (Slack, Gmail), productivity apps (Google Sheets, Notion), enrichment providers (Clearbit, Hunter.io). Create cross-platform automations: Website → Bardeen → CRM.

Bardeen maps to 3 of 5 GTM stages, with primary strength in Enrichment + Orchestration:

Primary Stages

Stage 1: Signal Detection

• Scrape intent signals from company websites (job postings, case studies, blog posts)
• Monitor competitor websites for customer logos, case studies
• Extract pricing changes, product updates from target company sites
• Track LinkedIn activity (new hires, job changes) at target accounts

Stage 2: Enrichment ⭐ Primary Strength

• Scrape LinkedIn profiles for contact data (title, company, tenure)
• Extract company data from websites (headcount, location, tech stack)
• Enrich leads by visiting company websites and extracting info
• Find emails using Hunter.io/Clearbit within Bardeen workflows
• Scrape directories (G2, Capterra, product review sites) for leads

Stage 4: Orchestration ⭐ Primary Strength

• Automate CRM updates (scrape data → save to Salesforce/HubSpot)
• Multi-app workflows (LinkedIn → Email finder → CRM → Slack notification)
• Schedule automated research (daily scrape of competitor sites)
• Cross-platform data syncing without native integrations

Sends Data To

Bardeen → HubSpot/Salesforce
└─ "Scraped lead data → Contact/Lead records"

Bardeen → Google Sheets/Notion
└─ "Web scraping results → Organized spreadsheets/databases"

Bardeen → Slack
└─ "Automation completion notifications → Team channels"

Receives Data From

LinkedIn/Company Websites → Bardeen
└─ "Web page data → Bardeen scraping/extraction"

Google Sheets → Bardeen
└─ "Lists of companies/people → Batch automation triggers"

Works Alongside

• Clay: Bardeen scrapes raw data → Clay enriches with 90+ providers
• Wiza/Phantombuster: Alternative scraping tools (Bardeen more flexible, them more LinkedIn-specific)
• Zapier/Make: Bardeen handles browser tasks → Zapier connects non-browser apps
• HubSpot/Salesforce: Bardeen automates data entry into CRM

Native Integrations

• CRMs: HubSpot, Salesforce, Pipedrive
• Communication: Slack, Gmail, Outlook
• Productivity: Google Sheets, Notion, Airtable
• Enrichment: Hunter.io, Clearbit, BuiltWith
• 100+ Apps: via Zapier-like connector system

Primary Use Case 1: LinkedIn Profile Scraping to CRM

Problem: Manually copying LinkedIn profile data to CRM takes 3-5 minutes per prospect—20 prospects = 60-100 min daily

Solution: Bardeen scrapes LinkedIn profiles and auto-fills HubSpot/Salesforce in one click

Example Workflow:

1. Browse to LinkedIn profile of prospect
2. Press Bardeen shortcut (keyboard combo or click extension button)
3. Bardeen scrapes: Name, title, company, location, education, experience
4. Enriches email via Hunter.io integration (finds work email from LinkedIn)
5. Creates HubSpot contact with all fields populated
6. Sends Slack notification: "New contact added: [Name] at [Company]"
7. Total time: 10 seconds vs 5 minutes manual

Results: 20 profiles/day = 10 minutes with Bardeen vs 100 minutes manual (90 min saved daily = 7.5 hours/week)

Primary Use Case 2: Company Research Automation

Problem: Researching 50 companies for ABM campaign requires visiting websites, finding tech stack, headcount, recent news—5-10 min per company = 250-500 min total

Solution: Bardeen AI agent automates research across multiple sources

Example Workflow:

1. Upload list of 50 companies to Google Sheet
2. Bardeen playbook runs for each company:
   • Visit company website → Extract: description, HQ location, key products
   • Check BuiltWith → Extract: tech stack (CRM, marketing tools, analytics)
   • Search LinkedIn → Extract: employee count, recent hires
   • Search Crunchbase → Extract: funding, investors, stage
3. Bardeen compiles all data into Google Sheet columns
4. Total time: 2-3 hours automated (vs 5-8 hours manual)

Results: 50% time savings + consistent data quality (no human copy/paste errors)

Primary Use Case 3: Competitor Website Monitoring

Problem: Manually checking 10 competitor websites weekly for pricing changes, new case studies, product updates—30-45 min weekly

Solution: Bardeen schedules weekly scraping of competitor pages

Example Workflow:

1. Configure Bardeen playbook for each competitor website:
   • Scrape pricing page → Extract: plan names, prices, features
   • Scrape case studies → Extract: customer logos, industry, use case
   • Scrape blog → Extract: recent post titles, dates
2. Schedule playbook to run every Monday at 9am
3. Bardeen compiles changes into Google Sheet with "Last Changed" dates
4. If pricing changes detected → Send Slack alert to sales team
5. Total time: 0 minutes weekly (fully automated)

Results: Zero manual checking time, instant alerts on competitive intelligence

Secondary Use Case 1: Event Attendee Enrichment

After conference, upload 300 attendee names/companies to Google Sheet. Bardeen finds LinkedIn profiles, scrapes titles/emails, enriches with Hunter.io, exports to CRM for follow-up campaigns.

Secondary Use Case 2: Lead List Building from Directories

Scrape G2, Capterra, or industry directory listings (e.g., "Top 100 HR Tech Companies"). Bardeen extracts company names, websites, descriptions → Enriches with LinkedIn data → Exports qualified list for outbound.

Pricing Notes

• Credit System: Each automation action = 1 credit (scrape = 1 credit, HubSpot update = 1 credit, etc.)
• Free Tier Limitations: 60 credits/month = ~30 LinkedIn profiles scraped (2 credits per profile: scrape + CRM save)
• No Per-User Pricing: One account can be shared by team (but credits shared across users)
• Upgrade Path: Most solo users outgrow Free within 1 month (need 100-200 credits/mo = Pro plan)

Cost Calculator Examples

Solo SDR (Professional)

• $10/mo for 500 credits
• Scrape 50 LinkedIn profiles/week = 200/month × 2 credits = 400 credits
• Remaining 100 credits for company research, enrichment
• Total: $120/year for automation vs 10 hours/week manual work

5-Person Sales Team (Business)

• $15/user/mo × 5 = $75/month = $900/year
• 5,000 credits/month shared across team
• Automate 500 LinkedIn scrapes + 500 company research tasks monthly
• Total: $900/year vs 50 hours/week manual work (= $130K SDR time at $50/hour)

ROI Calculation

• Time saved: 3 minutes/prospect with Bardeen vs 5 minutes manual = 40% time savings
• Cost per automation: $10/mo ÷ 500 credits = $0.02 per action
• ROI: $10/mo saves 10+ hours/month = $500+ value (assuming $50/hour) = 50x ROI

5-Step Implementation Guide

Step 1: Install & Setup (5 minutes)

• Install Bardeen Chrome extension from Chrome Web Store
• Sign up for free account (no credit card required)
• Complete onboarding tutorial (intro to playbooks, shortcuts)
• Connect first app: HubSpot or Google Sheets (for saving automation results)
• Pro Tip: Pin Bardeen extension to Chrome toolbar for easy access (click puzzle icon → pin)

Step 2: Choose First Use Case Template (10 minutes)

• Browse 100+ pre-built playbook templates
• Popular templates for sales:
  • "Save LinkedIn profile to HubSpot"
  • "Scrape LinkedIn search results"
  • "Extract data from current page to Google Sheets"
• Select template → Customize fields (which data points to extract)
• Test on one example (e.g., scrape one LinkedIn profile)
• Pro Tip: Start with simple 2-3 step playbook before building complex workflows

Step 3: Configure Automation Trigger (5 minutes)

• Choose trigger method:
  • Shortcut: Press keyboard combo (e.g., Cmd+Shift+B) on any page
  • Button: Click Bardeen extension icon in toolbar
  • Scheduled: Auto-run daily/weekly (requires paid plan)
• Set default behavior: Where to save results (HubSpot, Google Sheets, Notion)
• Configure notifications: Slack alert when automation completes
• Pro Tip: Use keyboard shortcuts for frequent automations (faster than clicking extension)

Step 4: Test & Iterate (30 minutes)

• Run automation 10 times on different examples (variety of LinkedIn profiles, company websites)
• Check results quality: Is data extracted accurately? Any missing fields?
• Refine playbook: Add/remove data points, adjust AI scraping logic
• Monitor credit usage: Check how many credits consumed per automation
• Pro Tip: Test on edge cases (profiles with unusual formats, websites with heavy JavaScript)

Step 5: Scale & Automate (Ongoing)

• Upgrade to Professional ($10/mo) when hitting 60 credit/month limit
• Build additional playbooks for other workflows (company research, competitor monitoring)
• Share playbooks with team (Business plan) for consistent data collection
• Schedule automations (paid plan) for daily/weekly tasks (e.g., monitor competitor pricing every Monday)
• Pro Tip: Document playbooks in Notion/Google Docs so team knows which automations exist

Common Mistakes to Avoid

• ❌ Building complex 20-step playbooks first → Start simple (2-3 steps), add complexity later
• ❌ Not testing on variety of pages → Different websites have different structures; test 10+ examples
• ❌ Ignoring credit usage → Easy to burn through 500 credits in first week; monitor daily
• ❌ Sharing login across team → Credits get depleted fast; purchase team plan if >2 users
• ❌ Relying on LinkedIn scraping for production use → High ban risk; use for research only
• ❌ Forgetting to close Chrome → Scheduled automations won't run if browser closed

Official Resources

• Bardeen.ai: https://www.bardeen.ai - Product overview, template library, free signup
• Playbook Library: 100+ pre-built automation templates by use case
• Help Center: Setup guides, troubleshooting, best practices
• YouTube Channel: Bardeen tutorials, workflow examples
• Community: Discord/Slack community for peer support, playbook sharing

Our Resources

• Bardeen + Clay Integration Guide: Scrape with Bardeen → Enrich in Clay → Export to CRM
• LinkedIn Scraping Safety Guide: How to minimize account restriction risk
• Top 10 Sales Playbooks: Most useful automations for SDRs/BDRs
• Credit Usage Calculator: Estimate monthly credits needed for your workflows
• Bardeen vs Phantombuster Comparison: When to use which tool

Works Best With

1. Clay - Bardeen scrapes raw data → Clay enriches with 90+ providers
2. HubSpot/Salesforce - Bardeen automates data entry into CRM
3. Google Sheets - Bardeen exports scraping results to spreadsheets
4. Zapier/Make - Bardeen handles browser tasks → Zapier connects cloud apps

Recommended Stacks

Stack 1: Budget-Conscious Automation

• Bardeen Professional ($10/mo) - Browser automation
• Google Sheets (Free) - Data storage
• HubSpot Free ($0) - CRM
• Total: $10/month for basic automation

Stack 2: SMB Sales Automation

• Bardeen Business ($15/mo) - Team automation
• Clay Starter ($149/mo) - Advanced enrichment
• HubSpot Sales Pro ($90/user × 3 = $270/mo) - CRM
• Total: $434/month for complete automation + enrichment

Stack 3: High-Volume Prospecting

• Bardeen ($15/mo) - Low-volume manual scraping
• Phantombuster ($59/mo) - High-volume cloud scraping
• Clay Explorer ($349/mo) - Waterfall enrichment
• Instantly Hypergrowth ($97/mo) - Email sending
• Total: $520/month for full outbound stack

Integration Partners

• CRMs: HubSpot, Salesforce, Pipedrive, Close
• Enrichment: Hunter.io, Clearbit, BuiltWith
• Productivity: Google Sheets, Notion, Airtable
• Communication: Slack, Gmail, Outlook
• Automation: Zapier, Make (for non-browser tasks)

This profile was compiled from:

• Bardeen.ai official documentation
• GTM tools database mentions (AI Sales, Sales, Data, AI Agents)
• Comparison analysis vs Phantombuster, Clay, Zapier
• User feedback from Chrome Web Store reviews
• No-code automation category research
• Browser automation best practices

Last Updated: March 2025 Profile Completeness: 15/15 sections ✅