Airtable

Overview

• Database Platform
• No-Code Workflow
• Custom CRM Builder
• Spreadsheet Alternative
• Workflow Automation
• Collaboration Platform
• Low-Code Database
• Operations Management

Airtable is a flexible database platform designed for startups, small businesses, and operations teams who need custom workflows, lightweight CRM, or structured data management beyond spreadsheets. It provides spreadsheet-like interface with database power enabling linked records and relationships, customizable fields (text, numbers, attachments, formulas, checkboxes, dropdowns), multiple view types (Grid, Kanban for pipelines, Calendar for scheduling, Gallery for visual content, Timeline for Gantt charts), no-code automation builder with 25,000 monthly runs (Team plan) for notifications, record updates, and integrations, collaboration features with real-time editing, comments, and @mentions, and API access plus 100+ native integrations with Slack, Zapier, and other tools. People use Airtable because it enables custom CRM creation at FREE-$20/user (vs $150+ for Salesforce), provides flexibility to build exactly the workflow needed without code, and replaces complex spreadsheets with structured, collaborative databases.

Airtable shines in custom lightweight CRM for startups, sales operations workflow management, partnership/vendor tracking, and content/project planning. Teams see results building custom systems in 1-2 days vs months for custom development, though it requires more initial setup than off-the-shelf CRMs. It fits smoothly into your tech stack by integrating with Slack, Zapier, Google Workspace, and providing API for custom connections. Airtable is not designed for enterprise sales teams needing dedicated CRM with native email/calling or high-volume databases over 125K records but focuses on flexible custom workflows efficiently.

Airtable is recommended for startups, small businesses, and operations teams who need flexible database platform for custom CRM, workflows, and structured data management without code.

Company Size:

• Startups
• SMBs
• Mid-Market

• No-code database with customizable fields and relationships
• Multiple view types: Grid, Kanban, Calendar, Gallery, Timeline, Gantt
• Workflow automation with 25,000 monthly runs (Team plan)
• Real-time collaboration with comments, @mentions, and role-based permissions
• API access and 100+ native integrations (Slack, Zapier, Google)
• Interface Designer for building custom apps on top of databases

Airtable is a flexible database platform designed for startups and small businesses who need custom CRM or workflows without code. It combines spreadsheet simplicity with database power, offers multiple view types (Grid, Kanban, Calendar, Gallery, Timeline), enables 25,000 monthly automation runs (Team plan), and supports real-time collaboration. People use Airtable because it enables custom CRM at FREE-$20/user (vs $150+ for Salesforce) and provides flexibility to build exactly the workflow needed.

Airtable shines in custom lightweight CRM and sales operations workflows. Teams build custom systems in 1-2 days vs months for custom development.

Airtable offers four pricing tiers: Free plan with unlimited bases, 1,000 records per base, 5 editors, and 100 automation runs; Team plan at $20/user/month (annual) with 50,000 records, 25,000 automations, and unlimited editors; Business plan at $45/user/month with 125,000 records, 100,000 automations, and advanced admin controls; and Enterprise Scale with custom pricing for 500,000+ records and 1TB storage. All plans include AI credits that reset monthly.

Starting Price: FREE (Team at $20/user/month) Trial: FREE plan forever, Team trial available

Free

$0 Per User, Forever

It includes:

• Unlimited bases
• 1,000 records per base
• Up to 5 editors
• 1 GB attachments
• 100 automation runs
• 250 AI credits/editor/month
• Interface Designer
• Mobile apps

Team

$20 Per User, Per Month (Annual)

It includes:

• All Free features
• 50,000 records per base
• 20 GB storage
• 25,000 automation runs/month
• Timeline and Gantt views
• Extensions marketplace
• Standard sync integrations
• Unlimited editors

Business

$45 Per User, Per Month (Annual)

It includes:

• All Team features
• 125,000 records per base
• 100 GB storage
• 100,000 automation runs/month
• Two-way sync
• Admin panel
• SAML SSO
• Advanced permissions

Enterprise Scale

Contact Sales Custom Package

It includes:

• All Business features
• 500,000+ records per base
• 1 TB storage
• HyperDB for performance
• Enterprise Hub
• Audit logs
• On-site sync integration
• Dedicated support

Complexity: Intermediate

Airtable's implementation begins with 1-2 hour base creation and field configuration for simple use cases like contact tracking. For full deployment with custom CRM and automated workflows, expect 1-2 weeks to design database schema with tables and field types, create custom views (Kanban for deals, Calendar for follow-ups), set up automations for notifications and record updates, configure integrations with Slack, Zapier, or CRM tools, build Interface Designer apps for simplified data entry, train team on database concepts and collaboration features, and establish governance for permissions and data management before scaling usage.

• Build custom lightweight CRM at FREE-$20/user saving $130+/user vs Salesforce
• Create exactly the workflow you need with no-code database flexibility
• Visualize data in multiple ways: Grid, Kanban, Calendar, Timeline, Gallery, Gantt
• Automate repetitive tasks with 25,000 monthly runs on Team plan
• Collaborate in real-time with comments, @mentions, and role-based permissions
• Replace complex spreadsheets with structured, relational databases

Visit Website: https://airtable.com

Social:

• LinkedIn: https://www.linkedin.com/company/airtable/
• Twitter: https://twitter.com/airtable

From: FREE (Team at $20/user/month) Trial: FREE plan forever

• Startups
• SMBs
• Mid-Market

Complexity: Intermediate

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Sources:

• Airtable Pricing 2025 | Official Site
• Airtable Pricing Guide | Adalo
• Airtable Plans Overview | Airtable Support
• Complete Guide to Airtable Pricing | Softr
• Airtable as CRM Guide | Fit Small Business
• Why You Shouldn't Use Airtable as CRM | Breakcold
• Top Airtable Use Cases | Softr