6sense

6sense

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Reviewed byRaphael Berrebi|GTM Automation Specialist|Jan 18, 2026
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6Sense is an enterprise ABM platform that uses AI to predict which accounts are in-market and ready to buy. It delivers value by identifying anonymous buying signals across the web, prioritizing high-intent accounts, and orchestrating personalized campaigns across advertising, email, and sales outreach channels to accelerate pipeline growth.

Company IntelligenceIntent DataDeal Intelligence

Used in 2 workflows

Popular Workflows with 6sense

Intent-Based Account Prioritization

AI identifies in-market accounts 6-12 months before they request demos

Continuous
Signal DetectionAccount Prioritization

ABM Campaign Orchestration

Trigger personalized ads, emails, and sales outreach based on buying stage

Continuous after 2-3 month setup
ABMMulti-Channel
Complete Profile Guide

Everything You Need to Know About 6sense

Complete guide to features, pricing, integrations, and implementation

Overview

  • Intent Data & Buyer Signals
  • Account-Based Marketing (ABM)
  • Predictive Analytics
  • AI Sales Intelligence
  • B2B Advertising Platform
  • Revenue AI
  • Account Intelligence
  • Sales & Marketing Orchestration

What is 6Sense

6Sense is an AI-powered revenue platform designed for enterprise B2B teams who need to identify in-market accounts before competitors. It captures anonymous buying behavior across 4 billion IP addresses and 10,000+ web domains to predict purchase intent, then orchestrates personalized campaigns across paid ads, email, and sales outreach. People use 6Sense because it uncovers hidden demand, prioritizes accounts by buying stage, and aligns sales and marketing on revenue-generating activities.

6Sense shines in predictive lead scoring, account prioritization for ABM campaigns, and intent-based advertising. Teams see results fast, often identifying 5-10x more qualified pipeline opportunities within 90 days of implementation. It fits smoothly into your tech stack by integrating with Salesforce, HubSpot, Marketo, Outreach, and major ad platforms for unified orchestration. 6Sense is not designed for small businesses or simple lead generation but focuses on complex enterprise sales cycles with multi-stakeholder buying committees efficiently.

Ideal Customer Profile

6Sense is recommended for enterprise sales and marketing teams running ABM programs who want to identify in-market accounts, prioritize buying committee engagement, and orchestrate multi-channel campaigns, trusted by companies like Cisco, SAP, and Dell Technologies.

Company Size:

  • Mid-Market
  • Enterprise

Key Features

  • Predictive AI models analyzing 4 billion IP addresses for intent signals
  • Anonymous buyer identification before they fill out forms
  • Account-level engagement scoring across buying committee members
  • Multi-channel orchestration (advertising, email, web personalization, sales)
  • Integrations with Salesforce, HubSpot, Marketo, Outreach, 6Sense Advertising
  • Real-time intent data from 10,000+ B2B websites and publications

Best Use Case For 6Sense

6Sense is an AI-powered revenue platform designed for enterprise B2B teams who need to identify in-market accounts before competitors. It captures anonymous buying behavior across 4 billion IP addresses and 10,000+ web domains to predict purchase intent, then orchestrates personalized campaigns across paid ads, email, and sales outreach. People use 6Sense because it uncovers hidden demand, prioritizes accounts by buying stage, and aligns sales and marketing on revenue-generating activities.

6Sense shines in predictive lead scoring, account prioritization for ABM campaigns, and intent-based advertising. Teams see results fast, often identifying 5-10x more qualified pipeline opportunities within 90 days of implementation.

Pricing

6Sense offers enterprise-only pricing typically starting at $15,000-30,000+ per year depending on data access, orchestration modules, and advertising spend commitments. Pricing includes the core 6Sense Revenue AI platform, predictive models, intent data access, and integrations, with additional costs for advertising modules, advanced features, and dedicated customer success support. Requires sales conversation for custom quotes.

Starting Price: Contact Sales ($15K-30K+/year typical) Trial: Demo only, no free trial

Core Platform

Contact Sales Annual Contract

It includes:

  • Account intelligence & intent data
  • Predictive AI models
  • Salesforce integration
  • Account engagement scoring
  • Basic reporting & dashboards
  • Customer success manager

Orchestration

Contact Sales Add-on Module

It includes:

  • All Core Platform features
  • Multi-channel campaign orchestration
  • Email & web personalization
  • Sales play recommendations
  • Advanced workflows
  • Priority support

Advertising

Contact Sales Add-on Module

It includes:

  • All Orchestration features
  • 6Sense Display advertising
  • Account-based ad targeting
  • Cross-platform ad sync
  • Ad performance analytics
  • Minimum ad spend required

Enterprise

Contact Sales Custom Package

It includes:

  • Custom data sources
  • Advanced API access
  • Dedicated infrastructure
  • White-glove onboarding
  • 24/7 support
  • Custom SLAs

What are 6Sense alternatives?

Demandbase

ABM Platform & Intent Data

View | Pricing: Starting at $20,000/year | Trial: Demo only

Categories: ABM, Intent Data, Account Intelligence

Bombora

B2B Intent Data Provider

View | Pricing: Starting at $20,000/year | Trial: Contact Sales

Categories: Intent Data, Company Surge, Buyer Signals

ZoomInfo

B2B Database with Intent

View | Pricing: Starting at $8,000/year | Trial: Contact Sales

Categories: B2B Database, Intent Data, Sales Intelligence

HG Insights

Technology Intelligence & Intent

View | Pricing: Starting at $15,000/year | Trial: Contact Sales

Categories: Technographic Data, Intent Signals, Market Intelligence

Rollworks

ABM Platform (B2B Division of NextRoll)

View | Pricing: Starting at $1,000/month | Trial: Available, 14 days free

Categories: ABM, Advertising, Account-Based Engagement

Terminus

ABM Platform & Advertising

View | Pricing: Starting at $1,500/month | Trial: Demo only

Categories: ABM, Account-Based Advertising, Multi-Channel Orchestration

How simple is 6Sense setup?

Complexity: Senior

6Sense's implementation begins with a multi-week onboarding process involving data integration with Salesforce/CRM, historical data analysis for AI model training, and account list configuration. For full deployment with orchestration and advertising modules, expect 2-3 months of setup with dedicated CSM support to configure buying stages, intent thresholds, and campaign workflows before seeing optimal results.

Frequently Asked Questions

How to use 6Sense?

Integrate with Salesforce and marketing platforms, define target account lists and buying stages, configure intent thresholds, then use AI-powered insights to prioritize accounts and orchestrate personalized campaigns across advertising, email, and sales outreach.

How much is 6Sense?

6Sense typically costs $15,000-30,000+ per year for the core platform, with additional fees for orchestration and advertising modules, based on annual contract value and feature requirements.

Why choose 6Sense?

Identify in-market accounts 6-12 months before they request demos, prioritize buying committee engagement with predictive AI, and orchestrate personalized campaigns across all channels from one platform.

How does 6Sense work?

6Sense captures anonymous web behavior across 4 billion IPs and 10,000+ sites, uses AI to predict account-level intent and buying stage, then scores and prioritizes accounts for sales and marketing orchestration.

Is 6Sense free?

No, 6Sense is enterprise-only software with annual contracts typically starting at $15,000+ per year. No free tier or trial is available; requires sales demo and custom quote.

How to learn 6Sense?

Use 6Sense University, dedicated customer success manager onboarding, comprehensive documentation, in-app training, quarterly business reviews, and an active user community for best practices.

What are 6Sense alternatives?

Alternatives include Demandbase and Terminus for full ABM platforms, Bombora for standalone intent data, ZoomInfo for database + intent, and HG Insights for technographic intelligence.

What are 6Sense reviews?

6Sense is rated 4.3/5 on G2, praised for predictive accuracy, account prioritization, and pipeline impact, but noted for complex setup and higher cost, used by 4,000+ enterprise companies.

Does 6Sense have an API?

Yes, 6Sense offers REST API access for enterprise customers with endpoints for account data, intent signals, engagement scores, and integration with custom data warehouses and BI tools.

Does 6Sense have a trial or a demo?

6Sense offers personalized demos with sales teams but no free trial. Implementation requires multi-month contracts and dedicated onboarding with customer success managers.

How does 6Sense help?

  • Identify accounts researching your solutions 6-12 months before they request demos
  • Prioritize sales outreach to accounts showing strongest buying signals
  • Orchestrate personalized ABM campaigns across paid ads, email, and web
  • Align sales and marketing on account engagement and buying stage
  • Predict pipeline opportunities with AI-powered intent scoring
  • Measure marketing impact on revenue with account-based attribution

Pricing Summary

From: Contact Sales ($15K-30K+/year) Trial: Demo only, no free trial

Who is 6Sense for?

  • Mid-Market
  • Enterprise

Is 6Sense easy to use?

Complexity: Senior

  • Demandbase - ABM platform
  • Bombora - Intent data provider
  • ZoomInfo - B2B database + intent
  • Terminus - ABM advertising
  • HG Insights - Technographic intelligence

Ready to implement 6sense in your GTM stack?

Let our experts help you set up and optimize 6sense for maximum impact on your revenue operations.

6sense Review for B2B SaaS | GTMLabz | GTMLabz